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Social Media: A Powerful Tool in your Toolbox

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If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.

Tecnología
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Social Media: A Powerful Tool for Your Toolbox Dania R. Beck Annual Giving Manager Greenville Hospital System University Medical Center www.slideshare.net/ghsgiving facebook.com/ghsgiving twitter.com/ghs_giving youtube.com/ghsgiving
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Custom Facebook welcome page built for free using Pagemodo, www.pagemodo.com
Custom Facebook donations page built for free using Lujure, www.lujure.com
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Content provided by: Jenn Parker, Annual Giving Specialist Dania Beck, Annual Giving Manager Presentation available online: www.slideshare.net/ghsgiving Contact info: Jenn Parker- [email_address] Dania Beck- [email_address] Follow us on Twitter: @ghs_giving Like us on Facebook: facebook.com/ghsgiving

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Social Media: A Powerful Tool in your Toolbox

Notas del editor

  1. Followers and fans- Jenn checks every morning. Goes into page and looks at number of followers and fans. Retweets, mentions, likes, comments- Jenn goes in by hand and counts and then checks to see how many followers someone who made a comment has, etc. Tip- have a tool like TweetDeck, Hootsuite that alerts you when someone retweets or mentions you. Traffic to sites and dollars raised is tracked through Google Analytics
  2. Social media touches represents our calculation of the number of tweets and FB posts we put out by the number of followers we have as well as the number of followers our fans/followers have.
  3. Out of all of those touchpoints we just looked at on the previous slide these are the touches that our fans/followers have put out about us to their sphere of influence.
  4. In Aug. 40% our the traffic to Winnthefight.org came from Facebook/Twitter/YouTube, etc. (social media)
  5. Talk about Friends asking Friends, start your own VTD- give as examples.
  6. Ex. Good descriptions of videos for YouTube so people can find you. #cancer- if someone searches for cancer on Twitter, this post will come up in the search. Good to include folks Twitter handle, Facebook profile name so they will see that you mentioned them and they will be more likely to retweet, etc.
  7. This chart shows how many people/traffic came to the website through a social media outlet.
  8. This shows how much money was raised from traffic that came to the site through a social media outlet. This is an April event, but we started promoting it in February.