2009 GHTA Conference Presentation

1. WmegaNet Inc.
Using E-Commerce Solutions
To Extend Your Reach –
Vendors and Agencies Are Part
of These New Solutions

2. Technology:
Making Life Easier for the Team!
• Vendor
• Sales Rep Agency
• Retailer
It’s just a tool.

3. “Our free email blast covered the entire
cost of the website and then some…
“I received a call from a sales rep this
week who thanked us for building the
site and listing our reps… She said that
she used to get her foot in the door with
other products and then introduce our
product… After our blast, however, she
had 3 appointments from stores who
wanted our product.

4. “She said it looked like it would now be
our product that would be getting her
foot in the door with new clients.
“Another sales rep principal emailed me
to say that one of his reps had been
trying to get us into a potential store, but
was having trouble. When the store saw
our email blast, however, the store owner
immediately called for an appointment.”

5. Vendor: Set Up Wholesale Website
The Time has Come!
• Online Catalog
• Put Reps on Site – Providing Leads
• Forward Registration Info
• Forward Orders
• Name Images with Item # so Reps
Can Easily Use Them (AB123.jpg)
Win-Win!

6. Vendor: Set Up Wholesale Website
• For Convenience of Stores
• Easier to Contact Company
• Easier to Find a Sales Rep
• Easier to Order
Win-Win!

7. “I always get excited when I visit a
manufacturer’s website and see
that they sell online.
“I find I SPEND SMARTER and
feel better about my selections
when I order online in the privacy
of my office or home.

8. “I don’t enjoy the rushed feeling I
get at market and ordering online
means I don’t have to worry about
poor planning regarding
quantities, colors, etc.
“Plus it’s nice to be able to plan
my order at my convenience
anytime day or night.”

9. E-Marketing: the Very
BEST Return On Investment
Direct Marketing Association’s (DMA)
Power of Direct Economic Impact
Study reported that email marketing
surpasses all other channels for the
return on a dollar invested.
Let’s take a look at the DMA findings…

10.  Catalog Marketing = ~ $7 per $1 spent
 Non-Catalog Direct Marketing = ~ $15
per $1 spent (such as telephone marketing)
 The ROI for Non-Email E-Marketing
(PASSIVE E-Marketing) = ~ $20 per $1 spent
 The ROI for Email Marketing –
(ACTIVE E-Marketing) = ~ $45 per $1 spent

11. Passive E-Marketing (ROI ~$20)
Potential customers can search for your company name,
keyword or product type and find your company’s link or
banner. The link or banner gives them information about
your company and will link TO your company’s web site.
Non-Email Internet Marketing on various wholesale portals,
directories and search engines.
• Links • Banners • Display Ads • SER • SEO
Providers, such as: AmericasMart FGMarket Gifts & Dec
Giftware News OmegaNet’s GiftsWholesale.com DecorWholesale.com
ToysWholesale.com AccessoriesWholesale.com … and others !

12. Active E-Marketing (ROI ~$45)
When your company sends out an advertisement via
Email TO the potential customer’s email address.
Email Internet Marketing:
• Company Sending Newsletters To Customers
• Industry Newsletters (such as OmegaNet’s Gift & Home Retailer)
• Email Blasts To Potential Customers / Store
Providers, such as:
AmericasMart Gifts & Dec Giftware News OmegaNet

13. Examples of Email Blasts


14. Secrets for a Successful
Email Blast
 What you are sending …?
1) Product 2) Look of the Ad 3) Catchy Subject Line
 Who you are sending to …?
1) Quality of Email List 2) Relevant Stores
4) Call to Action 5) Way to measure results /Expectations
 When you are sending …?
Tues, Wed, Thurs, Fri, Sat, Mon, Sun (in that order)

15. Communicating with Current
Customers With E-Newsletters
 Regular Email Newsletters to Customers
 New Introductions
 Closeouts or Specials