A quick and easy guide to understanding content marketing. Whether you're a small business owner, marketer, or advertiser, you can attract new customers, extend your reach to new audiences, build relationships with prospective customers, increase brand awareness and generate sales leads--simply by putting the right content in the right places.

1. The Player’s Guide to Content
Marketing
By D.D. Johnice

2. So
you’re
a
player.
But
you
don’t
want
to
be
no
more.
No.
You
want
LOVE,
REAL
L.O.V.E.
But,
with
your
rep,
you
won’t
get
it
from
this
lovely.
What
will
you
do?

3. Well,
you
could
take
out
an
ad.
But
she
may
never
see
it.
Even
worse,
she
may
never
believe
it.
Oh,
if
only
you
could
just
talk
to
her
for
NOT A PLAYER NO MORE a
minute.
555-CRUSHALOT

4. If
you
could
get
a
moment
of
her
Ime—say,
at
the
market,
while
she’s
reading
her
favorite
blogs,
meeIng
up
with
friends,
or
when
she’s
looking
for
info
on
stuff
you
actually
know
something
about.
Damn,
if
she’d
just
talk
to
you,
you
could
rock
her
world!

5. Got…to…talk…to…her…now.
But
how
do
you
get
her
interest
when
she
won’t
even
look
at
you?
ARGHH!

6. Well,
you’ve
always
been
a
great
conversaIonalist.
And,
if
you
can
strike
up
a
conversaIon
she’s
interested
in—and
do
it
within
earshot—she’ll
see
what
an
amazing
catch
you
are.
Damn
you’re
brilliant!

7. So,
you
figure
out
what
she
likes.
What?
It’s
not
stalking
if
it’s
public
info!
FACEBOOK
XXXXX
XXXXX
XXXXX
XXXXX

8. Now
that
you
know
what
she
likes,
you
figure
out
where
she’ll
be.
What?
If
her
check-­‐ins,
groups,
and
events
were
private,
she’d
change
her
seSngs!
INVITATION

9. Time
to
put
your
badass
plan
into
play!

10. So
you
and
your
crew
move
in
and
up
a
convo
next
to
her.
OK,
so
subtlety
isn’t
your
strong
suit
but
at
least
she
smiled.
You’ll
get
her
next
Ime.
SMART
STUFF…
DUDE, DID STUFF SHE
SHE HEAR LIKES…BLAH,UM…UM.
YET?
BLAH…

11. You
have
to
work
the
plan
a
bit
harder
HOW TO REACH HOTTIE than
you
expected
but
what’s
3
meetups,
2
Facebook
events,
4
discussion
threads,
9
forums,
a
direct
HANDOUT FOR MEETUP
mailer,
and
an
e-­‐book
between
VIDEO PRESO FOR OTHER MEETUP friends?
PHOTO GALLERY FOR GROUP PAGE
WHITE PAPER TO HELP HER AT WORK
E-BOOK ON HOTTIE TOPIC
SLIDESHOW THAT MAKES ME SEEM
SMART ON LINKEDIN

12. She
has
not
only
noIced
you
but
she
thinks
you
are
an
f***ing
genius!
You
know
everything
about
everything
she
cares
about.
And,
she
wants
to
talk
to
you!

13. From
goal
to
target
to
producing
the
right
content
and
placing
it
strategically
to
geSng
her
to
engage
with
you…BAM!
You’re
a
kickass
content
marketer!