Saving cost using middleware and application level virtualization. This presentation provides description of the various cost saving elements beyond server-side consolidation. - Saving the cost of peak/static provisioning using on-demand scaling - Saving the downtime cost - Saving cost through outsourcing part of our application and operations to the cloud - Saving cost using application level optimization (doing more with less) - Saving cost using platform consolidation to reduce the number of software components as well as utilize OpenSource and more commodity Software packages Toward the end Jim Liddle provide real life case studies from iPhone launch in the UK and how those principles has been applied to enable successful launch in the UK. In addition to that Jim go through some of the motivations and case studies that led different telco and startup companies to utilize the cloud to gain better cost effectiveness.

1. Saving Costs with Virtualization Tips from the Experts Nati Shalom, James Liddle January 14, 2008

22. Original System

24. GigaSpaces enabled System

28. Thank You