Structure 2014 - The strategic value of the cloud - Joe Weinman

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Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco The strategic value of the cloud Joe Weinman, Author, Cloudonomics Chairman, IEEE Intercloud Testbed Executive Committee #gigaomlive More at http://events.gigaom.com/structure-2014/

Tecnología

THE STRATEGIC VALUE OF THE CLOUD
Joe Weinman
Author, Cloudonomics
Chairman, IEEE Intercloud
Testbed Executive Committee

Digital Disciplines
The Strategic Value of the Cloud
(+ Big Data, Analytics, Mobile, Social, Things…)
@joeweinman © 2014 Joe Weinman. All Rights Reserved

@joeweinman
What is the Value of the Cloud?

Location-independent
@joeweinman
Quantitative Analysis
Common
Source: Joe Weinman, Cloudonomics
Online
Utility
on-Demand

@joeweinman
Winning the Race
Nike Zoom Kobe
Venomenon 4
Nike FlyKnit Racer
Nike Basketball
Hyperdunk+
Nike AirMax
GigaOM
Structure 2014
Source: Nike.com

Value Disciplines* + IT = Digital Disciplines**
@joeweinman
Operational Excellence += Information Excellence
Product Leadership += Solution Leadership
Customer Intimacy += Collective Intimacy
Traditional Innovation += Accelerated Innovation
*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders; ** Joe Weinman, Digital Disciplines

@joeweinman
Solution Leadership
Increasing Differentiation
Potential
Augmented
Expected
• Extensibility via API/Ecosystem
• Adaptability via Machine Learning / Artificial Intelligence
• User Modifiability
• Upgradability
• Digital Intelligence
• Undifferentiated Features
Generic • Core Benefit

From Transactions to Intimacy
Engagement
@joeweinman
Customer Intimacy Collective Intimacy
Personalization Mass Personalization
Transactions
Scale

@joeweinman
Collective Intimacy
Source: Netflix

@joeweinman
Accelerated Innovation
•Internal += External
•Closed += Open
•Static += Dynamic
•Salaries += Prizes
•Cash += Reputation
•Waterfall Agile
•Plan Pivot
•Coding Platform

Thank You
@joeweinman © 2014 Joe Weinman. All Rights Reserved

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Structure 2014 - The strategic value of the cloud - Joe Weinman

2. THE STRATEGIC VALUE OF THE CLOUD Joe Weinman Author, Cloudonomics Chairman, IEEE Intercloud Testbed Executive Committee

4. @joeweinman What is the Value of the Cloud?

5. @joeweinman Title

6. Location-independent @joeweinman Quantitative Analysis Common Source: Joe Weinman, Cloudonomics Online Utility on-Demand

7. @joeweinman Winning the Race Nike Zoom Kobe Venomenon 4 Nike FlyKnit Racer Nike Basketball Hyperdunk+ Nike AirMax GigaOM Structure 2014 Source: Nike.com

8. Value Disciplines* + IT = Digital Disciplines** @joeweinman Operational Excellence += Information Excellence Product Leadership += Solution Leadership Customer Intimacy += Collective Intimacy Traditional Innovation += Accelerated Innovation *Michael Treacy and Fred Wiersema, The Discipline of Market Leaders; ** Joe Weinman, Digital Disciplines

9. @joeweinman Information Excellence

10. @joeweinman Solution Leadership

11. @joeweinman Solution Leadership Increasing Differentiation Potential Augmented Expected • Extensibility via API/Ecosystem • Adaptability via Machine Learning / Artificial Intelligence • User Modifiability • Upgradability • Digital Intelligence • Undifferentiated Features Generic • Core Benefit

12. From Transactions to Intimacy Engagement @joeweinman Customer Intimacy Collective Intimacy Personalization Mass Personalization Transactions Scale

13. @joeweinman Collective Intimacy Source: Netflix

14. @joeweinman Collective Intimacy

15. @joeweinman Accelerated Innovation

16. @joeweinman Accelerated Innovation •Internal += External •Closed += Open •Static += Dynamic •Salaries += Prizes •Cash += Reputation •Waterfall Agile •Plan Pivot •Coding Platform

17. @joeweinman Range of IT/Cloud Value

Structure 2014 - The strategic value of the cloud - Joe Weinman

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