ONLY INDY MUSIC (O.I.M.) BRANDING PROJECT (WITH SPEAKER NOTES)

1. Monday, January 24, 2011

2. O.I.M. (ONLY INDY MUSIC) IS A RETAIL STORE FOR INDEPENDENT
ARTIST TO SELL CDS AND MERCHANDISE TO LOCAL FAN BASE.
Monday, January 24, 2011

3. .
FIRST MAJOR INDEPENDENT ARTIST RETAIL STORE
SPECIFICALLY TARGET THE MARKET OF INDEPENDENT ARTISTS
GIVE INDEPENDENT ARTIST IN STORE DISTRIBUTION
GIVE ARTIST CONTROL OF THEIR MUSIC
PROVIDES ARTIST EDUCATION ON THE ENTERTAINMENT INDUSTRY
PROVIDES PLATFORM FOR ARTISTS TO HAVE IN-STORE
PERFORMANCES
Monday, January 24, 2011
The name O.I.M (ONLY INDY MUSIC) specifically targets the market of independent artists. As an independent artist, I have often been asked
“Where can I purchase your CDS”? I keep product in my possession for this purpose, but would love the opportunity to sell product in a nice
upscale retail location. Most independent artists only options are to sell “out of the trunk” and or Mom and Pop Music stores because they have no
distribution deal. O.I.M. will be the first major independent music store for this type of artist, giving more control over their music.

4. STRENGTHS
CORPORATE AFFECT
LEGIBLE
ARTISTIC DESIGN
ACRONYM
SPELLED OUT SOFT COLORS
MUSIC NOTE SUGGESTIVE OF THE TYPE OF COMPANY
FUTURISTIC FONT
Monday, January 24, 2011

5. CONCERNS
SYMBOL MAY DISCOURAGE AGGRESSIVE MUSIC
THIS PHRASE MAY BE SHORTENED TO ONLY INDY
Monday, January 24, 2011

6. O.I.M. IS PROTECTABLE ACCORDING TO USPTO.GOV
FALLS INTO A “DESCRIPTIVE” CATEGORY.
Monday, January 24, 2011

7. LAWS OF SHAPE AND COLOR
THE COLOR RED ATTRACTS THE EYE
H O R I Z O N T A L I N S H A P E
YELLOW IS A BRIGHT NEUTRAL COLOR THAT STANDS OUT
Monday, January 24, 2011

8. THIS IS AN EFFECTIVE LOGO BECAUSE:
•THE LAWS OF SHAPE AND COLOR ARE FOLLOWED
•THE LOGO IS SPECIFIC IN DEMOGRAPHIC
•THE LOGO ATTRACTS MALE AND FEMALE
•THE LOGO TEXT IS APPEALING
•THE LOGO IS EASY TO READ
Monday, January 24, 2011

9. THE LOGO IS IN THE CATEGORY WORDMARK
IT REFLECTS O.I.M BY:
TARGETING INDEPENDENT ARTISTS
HAVING AN ARTISTIC/CORPORATE APPROACH
TARGETING A YOUNGER DEMOGRAPHIC
Monday, January 24, 2011
This logo is in a wordmark category and targets age demographics of 16-35 yr. old artists who’s desire is to build their music brand
independently. The logo’s strong text signals corporate stability with the cleft note and vegetation showing an artistic side of the business.

10. #1 COMPETITOR:
CD BABY IS THE LARGEST ONLINE DISTRIBUTOR OF
INDEPENDENT MUSIC
BROWN: NEUTRAL COLOR
DOESN’T REALLY STAND OUT
RETRO ART: PLAYFUL TEXT:
ATTRACTING LIBERAL ARTISTS FOR YOUNGER DEMOGRAPHIC
YELLOW AND WHITE ARE
SIMPLE TAGLINE:
NEUTRAL/STAND OUT COLORS
NOT REALLY UNIQUE
HORIZONTAL LOGO
Monday, January 24, 2011

11. INSPIRING LOGO
Monday, January 24, 2011

12. OTHER INSPIRING LOGOS
Monday, January 24, 2011

13. O.I.M.’S MISSION:
OUR MISSION IS TO PROVIDE OUR CUSTOMERS DIRECT ACCESS TO
THE BEST INDY ARTIST, PROVIDE LOCAL DISTRIBUTION FOR
PASSIONATE INDY ARTISTS, WHILE EDUCATING ARTIST ON HOW TO
GAIN TOTAL CONTROL OF THEIR MUSIC.
Monday, January 24, 2011
This statement will be communicated to all potential independent music clients, employees and customers. This statement is based on direction
and passion. This statement is unique because it addresses the needs of the both our customers and what Indy artists want. No company is
providing this level of opportunity.

14. HOW TO MEET OBJECTIVES
•CREATING BENEFITS FOR ARTISTS
•STRONG MARKETING/ADVERTISEMENT
•PROVIDING NEW OPTIONS FOR INCOME
•ARTISTS’ EDUCATED ON MUSIC BUSINESS
•IN STORE PERFORMANCES TO SOLICIT FAN BASE/CUSTOMERS
•ARTISTS’ WORD OF MOUTH
Monday, January 24, 2011
O.I.M. will meet its objectives by creating strong marketing and advertising campaigns, artist word of mouth advertising, providing education
benefits and income options for our artists with in-store performances to solicit fan base which will become customers of the store.

15. Monday, January 24, 2011
This is an easy to remember and effective tagline because it speaks directly to independent artists and gives authority to take control of their music.
It fits the logo because this store is for the indy artist only and this has the potential to create a cult like following by creating group think. The
O.I.M tagline is imperative and empowering.

16. Monday, January 24, 2011
THANKS FOR INQUIRING ABOUT O.I.M.