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Content Marketing Made Easy



            Turn One Idea Into
               21 Pieces of
            Marketing Material
Use high-quality content to
attract high-quality traffic, which
leads to high-quality customers

This report shows you how to
take one idea and turn it into 21
different pieces of high-quality
content, which you can use for
marketing purposes
                                    Gihan Perera
First, follow these
steps to write a high-
  quality article that
solves a problem for
your target market...
Go to Magazines.com and look
for attention-grabbing headlines
             on magazine covers


             Magazine cover headlines
              are written by highly-paid
             marketers, so you can tap
                    into their expertise!
Pick a headline
promising a
list, not just
one item
Change the headline to match your topic

                 “Concealer tips from the pros”

                      “Customer service tips
                      from the pros”

                      “Social media tips
                      from the pros”

                      “Dog grooming tips
                      from the pros”

                      “Wedding planning tips
                      from the pros”
Write a 400-500 word article
         on this topic

Start with a brief introductory
paragraph, then write 5-6 points
with a paragraph to explain each
point, then end with a concluding
paragraph
Now, let’s look at 21
ways to leverage this
      article ...
1. Publish the article on your blog


                  Think of your blog as a
                journal for your business
                   – it will be the hub for
                  everything else you do

                If you don’t already have
                a blog, create one free at
                            Blogger.com
2. Publish it in your
    e-mail newsletter


An e-mail newsletter allows
you to send material directly
into your subscribers’ in-box

If you don’t have an e-mail
newsletter, create one free
at MailChimp.com
3. Submit the article to EzineArticles.com

      This allows other people to copy your
      article and use it in their material – as
        long as they promote you as well
4. Post the article
       on Google+
Google+ allows you to post
entire articles, and Google
uses them in search results
5. Offer to post the article
on somebody else’s blog

  Look for blogs that reach the
  same target market as yours,
  but written by non-competing
  authors
6. Offer to submit
   the article to
somebody else’s
e-mail newsletter
7. Print it on your
   letterhead and
 post it to 20 key
   people in your
           network

      People do still
   appreciate getting
     material by mail
Create an audio
version for the people
who prefer to listen ...
8. Read it out loud, record
it and post the MP3 file on
    your Web site as a free
                 download
9. Post the MP3 file to your
podcast (audio newsletter)

A podcast is an audio
newsletter – delivered
automatically to listeners

If you don’t have a podcast,
use Hipcast.com to create it
Now let’s make it
 more visual ...
10. Turn it into a PowerPoint
presentation and publish it to
Slideshare.com               Think of Slideshare as
                            “YouTube for PowerPoint”
11. Publish the same PowerPoint
  presentation to AuthorStream.com

AuthorStream is not as big as Slideshare, but it
       still has a large number of users
12. Save the PowerPoint slides as individual
graphics, and use them to create a series of
             printed postcards
13. Use Visual.ly to
   create an infographic
from the article’s content
Let’s make a video ...
14. Record a
YouTube
video, talking
through the
article point
by point
15. Save your PowerPoint slides as
individual graphics, and use Animoto.com
      to create an animated slide show




                 Animoto turns a collection of
               pictures into an attractive slide
              show with music and animation
Expand the article to
  create even more
substantial content ...
16. Expand each of the points in the
article and turn it into a special report,
which you publish as a free PDF
download on your Web site


        The report should be about 4-5 pages long
17. Upload the PDF report
to Issuu.com

Think of Issuu as “YouTube
for special reports”
18. Turn the article into
a one-page diagnostic
tool, and publish this as
a PDF report

For each point in the
article, replace the
explanation with a
simple 0-5 rating scale
Make it an event ...
19. Conduct a free Question &
         Answer teleseminar



                 Use a service like
      FreeConferenceCalling.com
         to conduct the teleseminar
20. Run a free educational
     webinar on this topic

       Use GoToWebinar.com to
           conduct your webinar
21. Use a Google+ Hangout
 to run an educational video
conference call on this topic

              This is similar to the
              teleseminar, except
              participants can see
                        you as well
Good luck with your
 content marketing!




          Leveraging your
         thought leadership

        GihanPerera.com
Visit GihanPerera.com
   for free resources
The Expert Gold newsletter

The Internet Business Revolution
webinar series

The Expert Gold Radio show

                                     Leveraging your
More e-books and special reports    thought leadership

                                   GihanPerera.com

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Content Marketing Made Easy

  • 1. Content Marketing Made Easy Turn One Idea Into 21 Pieces of Marketing Material
  • 2. Use high-quality content to attract high-quality traffic, which leads to high-quality customers This report shows you how to take one idea and turn it into 21 different pieces of high-quality content, which you can use for marketing purposes Gihan Perera
  • 3. First, follow these steps to write a high- quality article that solves a problem for your target market...
  • 4. Go to Magazines.com and look for attention-grabbing headlines on magazine covers Magazine cover headlines are written by highly-paid marketers, so you can tap into their expertise!
  • 5. Pick a headline promising a list, not just one item
  • 6. Change the headline to match your topic “Concealer tips from the pros” “Customer service tips from the pros” “Social media tips from the pros” “Dog grooming tips from the pros” “Wedding planning tips from the pros”
  • 7. Write a 400-500 word article on this topic Start with a brief introductory paragraph, then write 5-6 points with a paragraph to explain each point, then end with a concluding paragraph
  • 8. Now, let’s look at 21 ways to leverage this article ...
  • 9. 1. Publish the article on your blog Think of your blog as a journal for your business – it will be the hub for everything else you do If you don’t already have a blog, create one free at Blogger.com
  • 10. 2. Publish it in your e-mail newsletter An e-mail newsletter allows you to send material directly into your subscribers’ in-box If you don’t have an e-mail newsletter, create one free at MailChimp.com
  • 11. 3. Submit the article to EzineArticles.com This allows other people to copy your article and use it in their material – as long as they promote you as well
  • 12. 4. Post the article on Google+ Google+ allows you to post entire articles, and Google uses them in search results
  • 13. 5. Offer to post the article on somebody else’s blog Look for blogs that reach the same target market as yours, but written by non-competing authors
  • 14. 6. Offer to submit the article to somebody else’s e-mail newsletter
  • 15. 7. Print it on your letterhead and post it to 20 key people in your network People do still appreciate getting material by mail
  • 16. Create an audio version for the people who prefer to listen ...
  • 17. 8. Read it out loud, record it and post the MP3 file on your Web site as a free download
  • 18. 9. Post the MP3 file to your podcast (audio newsletter) A podcast is an audio newsletter – delivered automatically to listeners If you don’t have a podcast, use Hipcast.com to create it
  • 19. Now let’s make it more visual ...
  • 20. 10. Turn it into a PowerPoint presentation and publish it to Slideshare.com Think of Slideshare as “YouTube for PowerPoint”
  • 21. 11. Publish the same PowerPoint presentation to AuthorStream.com AuthorStream is not as big as Slideshare, but it still has a large number of users
  • 22. 12. Save the PowerPoint slides as individual graphics, and use them to create a series of printed postcards
  • 23. 13. Use Visual.ly to create an infographic from the article’s content
  • 24. Let’s make a video ...
  • 25. 14. Record a YouTube video, talking through the article point by point
  • 26. 15. Save your PowerPoint slides as individual graphics, and use Animoto.com to create an animated slide show Animoto turns a collection of pictures into an attractive slide show with music and animation
  • 27. Expand the article to create even more substantial content ...
  • 28. 16. Expand each of the points in the article and turn it into a special report, which you publish as a free PDF download on your Web site The report should be about 4-5 pages long
  • 29. 17. Upload the PDF report to Issuu.com Think of Issuu as “YouTube for special reports”
  • 30. 18. Turn the article into a one-page diagnostic tool, and publish this as a PDF report For each point in the article, replace the explanation with a simple 0-5 rating scale
  • 31. Make it an event ...
  • 32. 19. Conduct a free Question & Answer teleseminar Use a service like FreeConferenceCalling.com to conduct the teleseminar
  • 33. 20. Run a free educational webinar on this topic Use GoToWebinar.com to conduct your webinar
  • 34. 21. Use a Google+ Hangout to run an educational video conference call on this topic This is similar to the teleseminar, except participants can see you as well
  • 35. Good luck with your content marketing! Leveraging your thought leadership GihanPerera.com
  • 36. Visit GihanPerera.com for free resources The Expert Gold newsletter The Internet Business Revolution webinar series The Expert Gold Radio show Leveraging your More e-books and special reports thought leadership GihanPerera.com