My two hour masterclass for the MBA students of MBA Sports in Groningen/Papendal.
Full update on social media, social media and sports and sports and the experience economy.
March 2011 version
17. Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• CommuniKes
• More content
• Sport date/meet
Lengthen:
Experience 1.0: • CommuniKes
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • RegistraKon