Given at the University of Nijmegen on May 24th 2011

1. Webcare in sports
Leave the athletes in charge!
Gijsbregt Brouwer
Babylon Symposium- Nijmegen- 24/05/2011

3. Gijsbregt Brouwer
www.sport28.nl
www.brightguys.nl

4. Consumer 2.0
Experiences 2.0
Webcare

5. via upstream.nl

6. Teams/leagues
Athletes via upstream.nl

8. Social networks world wide
Facebook Twitter Hyves Myspace Flickr
600
600
450
300 250
190
150
52
11
0
2011

9. Time spent on social networks

10. Social networks ad revenues

11. From products
& services to
experiences

12. Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• Communi5es
• More content
• Sport date/meet
Lengthen:
Experience 1.0: • Communi5es
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • Registra5on

17. Disruption

18. Build LASTING digital
eco systems

29. TCC?

30. Twitter
Code of
Conduct
Committee

34. QUESTIONS?

36. Follow me:
@gijsbregt
@sport28