Experiencing Events Animating City Spaces Through Fan Zones
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Fan zones at major sporting events are planned events that aim to manage large crowds of fans in city centers in a controlled manner while providing economic and branding benefits to the host city. They require balancing various stakeholder interests like sponsors, security concerns, and local businesses and residents. Issues discussed include managing cultural differences, public safety, and tensions between corporate and grassroots interests in fan spaces. Future challenges include the role of live sites at the 2012 London Olympics and ensuring a celebratory national atmosphere is created.
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Experiencing Events Animating City Spaces Through Fan Zones
- 1. Experiencing Events: Animating city spaces through Fan Zones Dr David McGillivray, Glasgow Caledonian University & Stewart Arthur, in absentia!
- 5. Germany ‘06 Fan Parks: ‘Official’ spaces
- 7. Glasgow 2007 UEFA Cup Final: Creating Carnival
- 8. Glasgow 2007: Glasgow Scotland with Style
Notas del editor
- This presentation was originally intended to incorporate Olympic Live Sites but due to lack of time it will focus most of its discussion on Fan Parks (Germany 06) and Fan Zones (Glasgow’s UEFA Cup Final 2007) as illustrations of the concept of pseudo events originally laid forth by Boorstin in 1961. I will touch on the context of Olympic Live Sites briefly, but they will not form the main focus of this particular presentation
- First, I will locate the discussion of pseudo events as a means of thinking about how I see the role of manufactured fan zones/parks designed to welcome sporting fans to cities. I will then provide a context for the presentation, indicating why this topic is worthy of investigation in the first place. I will then briefly cover the methodological pre-occupations which govern the research undertaken on fan parks and fan zones, in particular. I will then lay out some ‘themes’ emerging for the data which give you a flavour of the role fan sites in promoting a particular discourse within cities and nations. To do this I will draw on examples, images and interview data from the 2006 World Cup in Germany and the 2007 UEFA Cup Final in Glasgow in 2007. I will also mention the Live Site context here. In the main body of the presentation I will develop an analysis of public space and its consumption which draws on urban geography, urban studies and leisure studies. Finally, I will conclude the presentation by looking forward to the further development of these pseudo events.
- The key thing about fan parks is that they are by no means new – in fact Glasgow (the focus of this work claims to have been the first host of fan spaces for travelling sports fans (specifically soccer)in 2002 for the UEFA champions League Final – the Premier soccer tournament in Europe. However, in terms of a wider history, these sites were first established for a major tournament at the 2004 European Championships in Portugal. Their role was to alter internal and external perceptions of the nation (Merivoet). Since then these events have become more and more important and are now built into the Host Contract Agreement (HCA) for major League, European and World Soccer events.
- The main reason for talking about pseudo-events is that it provides a lens for thinking about the specific nature of fan parks/zones. It is of course possible to suggest that all events are in some ways, pseudo – but I want to argue that it is the planned and manufactured nature of the fan zones/fan parks that make them interesting. They are designed to be amendable to media communication are often driven by place market agencies as a means to generate specific impressions of a city/nation. For this reason these parks, I will argue have commonalities with Boorstin’s ideas.
- Play video 1-30 seconds – overview of event 6.14-07.10 – Joe Aitken and Espanyol Fan Zone 7.49-8.15 Colin Hartley talking of economic activity and approach to delivceery