22tracks.com is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam and Brussels. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy way.

1. New music, the easy way.

2. #what
22tracks.com selects the best new music out there.
In both Amsterdam and Brussels, the best DJs curate in 22 genres.
Every genre features a hand picked playlist with 22 brand new tracks.

3. #who
- Team (3 members MT / 1 Brussels chief / 1 London chief)
Vincent Reinders (CCO / Founder) Gilles de Smit (CEO / Founder)
- 6+ yrs radio deejay (BNN) - 10+ yrs online creative/marketeer
- Owns clothing label FREEpants - Worked for ID&T, BBned & Lowe
- Writes for several magazines - Organizes ZWOEL & Wheels
Larix Kortbeek (CTO)
- Front/Backend
- Technical genius
- Thegreenbee.nl

4. #curation
After an era of overkiIl and mass information, it’s now time for curation.
Experts from Amsterdam and Brussels show what’s happening musically in their city.
They save you hours of searching illegal sites, blogs and shops for the best music.
London: 22nd of March 2012
22 cities: 2016

5. #curation

6. #who
- Amsterdam
Beats / Soul Contemporary
Full Crate & FS Green Tino Haenen
Dancehall / Reggae Disco / Pop / Rock Drum & Bass Dubstep / Grime Electro
Waxfiend Job de Wit Mindmapper Brutuzz & Gomes Henzel & Disco Nova
Jazz / Funk HipHop / Relax HipHopNL House Latin
Leroy Rey & Phil Horneman Venz Snelle Jelle Tom Trago, Antal & Chris Mauri
Metal Originals R&B Techno Worldgroove
Edwin Valent Djef DJ Manie Secret Cinema MPS Pilot

7. #who Afroheat Belpop
- Brussel DJ Reedo Koen Galle
Classic Disco Drum & Bass Dub Vibes Dubstep
Tarquin Billiet L-Fetes Murdoc Youri van Driesschen Phonetics & Mezzdub
Electro Electronica Future Beats Hiphop House
Sound of Stereo Sasha & Kurt On-Point & Onda Fullmix & Cracksoul Kong & Gratts
Indie/Rock Jazz Moody Originals Pop
Ralph, Kris & Steve Joris Preckler Nosedrip Stan & Dynamite Soul Manu Lammens
Rough Soul / R&B Techno Tropical Worldvibes
Michel & Said The Soul Affair Deg Funky Bompa Lefto

8. #discover - web
- Easiest way to discover genres and artists. Ever.

9. #my22 - web (now) & mobile (Q2 2012)
- Save favorites in your personal my22 and share your playlist with friends (be the DJ)

10. #advertising
- Brands buy ‘branded playlists’ (Nike, Museumn8, Malibu, North Sea Jazz, Radio538, a.o.)
Both website, iPhone & Android app start with ‘branded playlist’.
Major promotion for brand, audience loves the playlist and promotes the brand.

11. #advertising
- Brands buy ‘branded playlists’ (Nike, Museumn8, Malibu, North Sea Jazz, Radio538, a.o.)
Both website, iPhone & Android app start with ‘branded playlist’.
Major promotion for brand, audience loves the playlist and promotes the brand.

12. #discover - mobile
- Easiest way to discover genres and artists. Ever.
- iPhone app launched October 22nd ‘10
After 80k free downloads, switched to €1,59
40k paid downloads since April ’11.
- Android app launched November 7th ’11
30k free dowloads since, free app with
startup advertisements.

13. #discover - mobile
- Easiest way to discover genres and artists. Ever.
- Listen wherever you go
- Share ‘now playing’ on Twitter & FB
- Instantly buy tracks via iTunes or 7Digital
- Apple Airplay compatible

14. #premium (Q2 2012)
- Subscription model for mobile and API (Sonos / Logitech)
- My22 Free
Save favorites (greyed out when not available),
share your playlist, rating.
- My22 Light
As Free + API, availability on mobile, save 22
favorites for ever, Lastfm scrobbeling.
- My22 Heavy
As Light + offline syncing, save 222 favorites
for ever, customize your playlist, add and see
what friends listen to.

15. #stats 3000000
2500000
2000000
1500000
1000000
500000
2010 Q1 Q2 Q3 Q4 2011 Q1 Q2 Q3 Q4
Over 12 million visits
Average time on-site (web): 44 minutes.
Average time on-site (iPhone / Android): 33 minutes.
Over 6 million streamed tracks per month (Q4 2011).

16. #licensing
Licensing deal with Buma/Stemra.
Closely working together with record labels.
Two of the four major record labels already sponsored 22tracks.

17. #awards
No other music service does what 22tracks does.
The people love it. The industry loves it.
- Top5 Innovative Company (’11, Accenture)
- Nomination Amsterdam Prize (’11, Fonds voor de Kunsten)
- Startup of the Year and Best App (’11, Dutch Startup Awards)
- Company Award, Best Online Music Initiative (’11, Noorderslag Interactive Awards)
- Top 100 new European companies (’11, Red Herring)
- Best B2C / Overall Public Winner (’10, The Next Web)

18. #social
- Share
- 55.000+ Facebook likes (top10 brand NL Facebook)
- 8.500+ Twitter followers
- Listeners, artists, famous people support 22tracks

19. #experience
- Brand