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H ey z e l P l a tea u D ev e l o p m e n t
New a m b i t i o n fo r B r u s s e l s



NEO Brussels is a high quality mixed-use project
including a shopping centre, leisure, a convention
centre and housing which will set a new benchmark
in urban redevelopment in Belgium.


This exciting development project on the 68 hectares Heyzel
Plateau site of which 18 hectares will be redeveloped, will create a new
vibrant area serving the local community, business and tourists and
will create new synergy with the existing sport, business, leisure and
tourist attractions such as the Atomium, the exhibition centre, the
Roi Baudoin stadium, a multiplex cinema and the park which already
attract over 3 million people annually.


The existing metro and tramway lines, which provide excellent public
transport from the centre of Brussels will be further improved and
extended to provide first class access into the heart of NEO Brussels.
This ambitious project will significantly increase the attraction of Heyzel
Plateau as a destination visit for Belgian residents and tourists alike.
Alongside the shopping centre, leisure, housing and convention centre
EXCS are exploring installing a Museum of Modern Art.


Phase 1 works will start in 2014 with the convention centre, a
70 000m² GLA shopping centre and around 9 000m² of restaurant
and leisure facilities.
A fundamental
                   p roject to Brussels



                   The site is unique, and ideally situated at the heart of Europe.
                   This is the only project that meets the needs of the people of
                   Brussels and the residents of the northern suburbs of the City.
                   The tourist appeal of the Atomium and the business tourism
                   linked to Brussels Expo both help underpin this splendid
                   development opportunity. Access to the site by car and public
                   transport is unrivalled and helps make the site even more
                   attractive.


                   The development site belongs to the City of Brussels, which
                   is strongly backing this scheme, together with the Brussels
                   authorities who have given their full support to the entire
                   development project.


                   No other site has the inherent qualities we have at Heyzel, this
                   development is central to Brussels, the capital of Europe, and its
                   local and international development.


                   Freddy Thielemans, Mayor of the City of Brussels




A new public axis connects the centre
of the plateau to the Atomium.
From t h e m a s te r p l a n n e r
point o f v i e w



“KCAP’s vision for NEO Brussels is to strengthen the
positioning of the Heyzel area, through a high quality
development which will add value to the existing space
and to introduce a sustainable development framework.
A strong vision which will bring together Brussels, Belgium
and Europe in one prestigious location”.


Kees Christiaanse, KCAP Architects & Planners




                                                               Impression of
                                                              the final stage.
Brussels Expo                                      Park of Laeken




Expo ‘58
                                                                                 National Stadium
                                  Atomium




           Before and after: Sports and leisure park, with the new building development in the background
                                                                                    (view from the south).
Introduction by Charles Picqué

                               The Brussels Region is now
                               the third economic growth hub
                               in Europe and the main
                               development hub in Belgium.


                               The Brussels International
                               Development Plan adopted by
                               the Government in 2007 is a
                               long-term plan of action.


It mainly envisages developing large strategic areas and
setting up international infrastructures.


This flagship project for NEO Brussels seeks to combine
sustainable economic development, tourism development, job
creation, international pull and the well-being of the
inhabitants.


Well-served by the Brussels public transport system and easy
to reach from abroad, this site will host a major congress
centre, a large shopping mall and a theatre, along with new
housing and facilities.


The NEO project seeks to set major urban development
targets for the site that hosted the 1935 and 1958 World Trade
Fairs.


Charles Picqué, Minister President Region Brussels
New central plaza in the final stage                    The sports and leisure park, with restaurants,
after removal of the stadium.                           cinema and apartment buidings in the background.




The event square with the new event hall on the left.   The Southern park edge with restaurants and terraces.
Heyze l A r ea D ev e l o p m e n t P ro g ra m



                                                                                                                                              Heyzel area development program


                                                                                                                                                   Congress center           15.000 m2 GLA

                                                                                                                                                   Retail                    70.000 m2 GLA

                                                                                                                                                   Restaurants, food          9.000 m2 GLA
                                                                                                                                                   & beverage

                                                                                                                                                   Restaurants and cafés      4.500 m2 GLA

                                                                                                                                                   Leisure                   16.000 m2 GLA

                                                                                                                                                   Cinema                    14.000 m2 GLA

                                                                                                                                                   Offices                   19.000 m2 GLA

                                                                                                                                                   Apartments                    750 units

                                                                                                                                                   New expo hall             10.000 m2 GLA

                                                                                                                                                   Hotel                     15.000 m2 GLA

                                                                                                                                                   Event hall                 8.000 m2 GLA

                                                                                                                                                   Parking                    5.800 units




Phase 1                           Phase 2                            Phase 3                     Phase 4                            Phase 5                                Phase 6

• Tram depot and parking garage   • Upgrade connection to the Ring   • Upgrade A12 connection    • Tram extension along Parking C   • Event hall                           • Redevelopment of the stadium site
• Relocation sports               • First phase retail               • Second phase retail       • New expo hall                    • Culture and leisure
                                  • Congress and hotel               • Sports and leisure park   • Restructure existing leisure     • Hotel on the east entrance
Situ a t i o n                 Ac ce s s i b i l i t y


                                                                                                                                                                              E19 Antwerp
                                                                                                           A12                                               Amsterdam/
                                                                                                                                                             Antwerp




                                                                                                                                                                                 Zaventem Airport

                                                                                                                   Tram 3

          Belgium                                                                0)
                                                                             R
                                                                        g(
                                                              s   Rin
                                                      s   sel
                                                Bru                                         Tram 94              Tram 51



                               A10 Gent
                                                                                                                                        Schaarbeek Station

                                                                                                                                                                                              E40 Luik



                                                                                            Simonis
                                                                                                                              North Station                                           E411
                                                                                                                                                                                      Luxembourg

                                E19 Charleroi
                    Brussels                                                          Metro 6                                                                    Car
                                                                                                            Central Station
                                                                                                                                                                 Metro

                                                                                                                                                                 Tram

                                                                                           South Station                                                         Bus

                                                                                                                                                                 Parking C: 5300 pp

                                                                                                                                                                 Parking garage: 5800 pp

                                                                                        London/Paris
Susta i n a b i l i t y




The NEO Brussels development project includes a robust
sustainability strategy encompassing three key criteria: transport,
energy and water.
An integrated approach to sustainability will be implemented. Energy
consumption efficiency will be optimised, running costs minimized,
a sustainable supply chain established and public transport links
strengthened to reduce car pollution.
Throughout the Heyzel development visitors, business and
residents will benefit from increased park and garden areas
incorporating water recovery and management systems, new
buildings will meet the most stringent emission standards and
energy management and recycling best practices will be
implemented throughout the NEO Brussels project.




                                                                       Impression of the sports and leisure park, with the central pond.
View from a new apartment over the new park,
the Atomium and Brussels skyline.




East entrance from the A12, with the new expo hall and hotel in the front.
EXCS (Project Management)      Project Partners             Masterplan NEO Brussels
Place de Belgique, 1           KCAP Architects & Planners   Initiated and commissioned by the City of Brussels
BE – 1020 Brussels, Belgium    Arup                         Designed by KCAP/Arup/Fakton
Telephone +32 2 474 82 63      Fakton                       © Artist impressions, maps and diagrams; KCAP/City of Brussels
Fax        +32 2 474 83 90     Retail Partners®
Email      info@excs.com       Pink Line Communication


Mr Henri Dineur - CEO
Mr Paul Delesenne - Director




www.neobrussels.com

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Neo engels

  • 1. H ey z e l P l a tea u D ev e l o p m e n t
  • 2. New a m b i t i o n fo r B r u s s e l s NEO Brussels is a high quality mixed-use project including a shopping centre, leisure, a convention centre and housing which will set a new benchmark in urban redevelopment in Belgium. This exciting development project on the 68 hectares Heyzel Plateau site of which 18 hectares will be redeveloped, will create a new vibrant area serving the local community, business and tourists and will create new synergy with the existing sport, business, leisure and tourist attractions such as the Atomium, the exhibition centre, the Roi Baudoin stadium, a multiplex cinema and the park which already attract over 3 million people annually. The existing metro and tramway lines, which provide excellent public transport from the centre of Brussels will be further improved and extended to provide first class access into the heart of NEO Brussels. This ambitious project will significantly increase the attraction of Heyzel Plateau as a destination visit for Belgian residents and tourists alike. Alongside the shopping centre, leisure, housing and convention centre EXCS are exploring installing a Museum of Modern Art. Phase 1 works will start in 2014 with the convention centre, a 70 000m² GLA shopping centre and around 9 000m² of restaurant and leisure facilities.
  • 3. A fundamental p roject to Brussels The site is unique, and ideally situated at the heart of Europe. This is the only project that meets the needs of the people of Brussels and the residents of the northern suburbs of the City. The tourist appeal of the Atomium and the business tourism linked to Brussels Expo both help underpin this splendid development opportunity. Access to the site by car and public transport is unrivalled and helps make the site even more attractive. The development site belongs to the City of Brussels, which is strongly backing this scheme, together with the Brussels authorities who have given their full support to the entire development project. No other site has the inherent qualities we have at Heyzel, this development is central to Brussels, the capital of Europe, and its local and international development. Freddy Thielemans, Mayor of the City of Brussels A new public axis connects the centre of the plateau to the Atomium.
  • 4. From t h e m a s te r p l a n n e r point o f v i e w “KCAP’s vision for NEO Brussels is to strengthen the positioning of the Heyzel area, through a high quality development which will add value to the existing space and to introduce a sustainable development framework. A strong vision which will bring together Brussels, Belgium and Europe in one prestigious location”. Kees Christiaanse, KCAP Architects & Planners Impression of the final stage.
  • 5. Brussels Expo Park of Laeken Expo ‘58 National Stadium Atomium Before and after: Sports and leisure park, with the new building development in the background (view from the south).
  • 6. Introduction by Charles Picqué The Brussels Region is now the third economic growth hub in Europe and the main development hub in Belgium. The Brussels International Development Plan adopted by the Government in 2007 is a long-term plan of action. It mainly envisages developing large strategic areas and setting up international infrastructures. This flagship project for NEO Brussels seeks to combine sustainable economic development, tourism development, job creation, international pull and the well-being of the inhabitants. Well-served by the Brussels public transport system and easy to reach from abroad, this site will host a major congress centre, a large shopping mall and a theatre, along with new housing and facilities. The NEO project seeks to set major urban development targets for the site that hosted the 1935 and 1958 World Trade Fairs. Charles Picqué, Minister President Region Brussels
  • 7. New central plaza in the final stage The sports and leisure park, with restaurants, after removal of the stadium. cinema and apartment buidings in the background. The event square with the new event hall on the left. The Southern park edge with restaurants and terraces.
  • 8. Heyze l A r ea D ev e l o p m e n t P ro g ra m Heyzel area development program Congress center 15.000 m2 GLA Retail 70.000 m2 GLA Restaurants, food 9.000 m2 GLA & beverage Restaurants and cafés 4.500 m2 GLA Leisure 16.000 m2 GLA Cinema 14.000 m2 GLA Offices 19.000 m2 GLA Apartments 750 units New expo hall 10.000 m2 GLA Hotel 15.000 m2 GLA Event hall 8.000 m2 GLA Parking 5.800 units Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 • Tram depot and parking garage • Upgrade connection to the Ring • Upgrade A12 connection • Tram extension along Parking C • Event hall • Redevelopment of the stadium site • Relocation sports • First phase retail • Second phase retail • New expo hall • Culture and leisure • Congress and hotel • Sports and leisure park • Restructure existing leisure • Hotel on the east entrance
  • 9. Situ a t i o n Ac ce s s i b i l i t y E19 Antwerp A12 Amsterdam/ Antwerp Zaventem Airport Tram 3 Belgium 0) R g( s Rin s sel Bru Tram 94 Tram 51 A10 Gent Schaarbeek Station E40 Luik Simonis North Station E411 Luxembourg E19 Charleroi Brussels Metro 6 Car Central Station Metro Tram South Station Bus Parking C: 5300 pp Parking garage: 5800 pp London/Paris
  • 10. Susta i n a b i l i t y The NEO Brussels development project includes a robust sustainability strategy encompassing three key criteria: transport, energy and water. An integrated approach to sustainability will be implemented. Energy consumption efficiency will be optimised, running costs minimized, a sustainable supply chain established and public transport links strengthened to reduce car pollution. Throughout the Heyzel development visitors, business and residents will benefit from increased park and garden areas incorporating water recovery and management systems, new buildings will meet the most stringent emission standards and energy management and recycling best practices will be implemented throughout the NEO Brussels project. Impression of the sports and leisure park, with the central pond.
  • 11. View from a new apartment over the new park, the Atomium and Brussels skyline. East entrance from the A12, with the new expo hall and hotel in the front.
  • 12. EXCS (Project Management) Project Partners Masterplan NEO Brussels Place de Belgique, 1 KCAP Architects & Planners Initiated and commissioned by the City of Brussels BE – 1020 Brussels, Belgium Arup Designed by KCAP/Arup/Fakton Telephone +32 2 474 82 63 Fakton © Artist impressions, maps and diagrams; KCAP/City of Brussels Fax +32 2 474 83 90 Retail Partners® Email info@excs.com Pink Line Communication Mr Henri Dineur - CEO Mr Paul Delesenne - Director www.neobrussels.com