Social Media for SMEs
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A talk given to local Small to Medium Enterprises about use of social media in business. Sponsored and Organised by Software Alliance Wales - http://softwarealliancewales.co.uk/
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Notas del editor
- NOT a business person advisors included Dame Wendy Hall, Nigel Shadbolt (from web science)
- how many of these communication channels are you present in?
- thats just the one facebook page - rather than all of the pages yahoo runs (flickr etc) and all of the pages google runs (youtube etc)
- ARE YOU PART OF THIS CONVERSATION? and how should you be a part of it?
- breaking news started by dutch teenager, in 2007. 30k followers in march to 1.5m by December also - CNN bought @cnnbrk - which was posting cnn news pages faster than cnn was. get news from RSS - see it in social networks, people talk about it
- Conversation = 37%, 8.7% pass-along information right now thats 37 million pieces of conversation happening - and we want to be part of it - i want to be part of it.
- Evaluating the role of twitter in the Iran elections
- bluetwit was an internal global message service for IBM employees 4 weeks - 5k tweets
- in submission
- gonna start with some bad examples
- Advisor to the mayor
- seems like the biggest business nightmare/risk - and this was a serious lapse BUT
- people acknowledged it for what it was - HUMAN
- She was monitoring how the recent changes were ‘Part of the Conversation’ she also tweets insightful and interesting things about people in the show she is running - as well as maintaining a personal presence online.
- videos of sneak previews, how to do things etc
- By being on all social media channels - they completely rule the google results page
- its like, perhaps, buying flowers for the wife - or having the wife make you cookies. it doesnt have direct measureable success in a relationship, but it makes everything a whole lot better.