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It	
  all	
  started	
  on	
  	
  
January	
  2013	
  
Reputation war project
Created	
  &	
  designed	
  	
  
by	
  Christophe	
  Ginisty	
  
Interna;onal	
  PR	
  expert	
  and	
  digital	
  guru	
  	
  
One	
  of	
  the	
  most	
  famous	
  French	
  bloggers	
  
IPRA	
  President	
  2013	
  
A	
  full	
  day	
  of	
  keynote	
  speeches	
  and	
  round	
  tables	
  on	
  reputa;on	
  
management	
  in	
  a	
  connected	
  world	
  where	
  conversa;ons	
  are	
  always	
  on.	
  
Co-­‐organized	
  by	
  the	
  Interna;onal	
  Public	
  Rela;ons	
  Associa;on	
  (IPRA)	
  	
  
and	
  Syntec-­‐RP	
  on	
  January	
  11th,	
  2013	
  
“Tomorrow,	
  reputa.ons	
  will	
  be	
  managed	
  in	
  a	
  
frene.c	
  environment.	
  Brands,	
  companies,	
  leaders	
  
and	
  even	
  ordinary	
  ci.zens	
  will	
  have	
  their	
  image	
  
examined	
  and	
  even	
  trashed	
  by	
  a	
  public	
  opinion	
  
demanding	
  ever	
  higher	
  levels	
  of	
  openness	
  and	
  
ethical	
  behavior.	
  
The	
  object	
  of	
  Reputa.onWar	
  is	
  to	
  unpick	
  this	
  
situa.on	
  and	
  to	
  provide	
  those	
  aCending	
  with	
  tools	
  
to	
  deal	
  with	
  the	
  future.”	
  
“Let’s	
  give	
  ourselves	
  a	
  
challenge.	
  We	
  will	
  not	
  
talk	
  about	
  technology	
  
un.l	
  the	
  end	
  of	
  the	
  day.	
  	
  
We	
  will	
  talk	
  about	
  
people,	
  behaviors,	
  
purpose,	
  social	
  
responsibility.	
  We	
  will	
  
describe	
  the	
  new	
  
vulnerabili.es	
  and	
  help	
  
our	
  organiza.ons	
  benefit	
  
from	
  this	
  knowledge.”	
  	
  	
  
With	
  the	
  special	
  presence	
  
of	
  a	
  Minister,	
  official	
  spokesperson	
  of	
  	
  
the	
  French	
  Government	
  that	
  shared	
  some	
  closing	
  remarks	
  
More	
  than	
  250	
  delegates:	
  	
  
in-­‐house	
  communica;on	
  directors,	
  PR	
  execu;ves,	
  	
  
agency	
  leaders,	
  influencers,	
  journalists,	
  industry	
  analysts,	
  	
  	
  
solu;on	
  providers,	
  students,…	
  	
  
3.453	
  men;ons	
  on	
  
social	
  networks	
  during	
  
the	
  day	
  of	
  the	
  
conference	
  
#1	
  trending	
  topic	
  on	
  
TwiZer	
  at	
  noon	
  
“Since	
  I	
  first	
  heard	
  about	
  
Reputa.onWar,	
  I	
  started	
  
searching	
  to	
  find	
  similar	
  
conferences	
  closer	
  to	
  
home	
  but	
  came	
  up	
  
empty	
  »	
  	
  
-­‐	
  12	
  sponsors	
  
-­‐	
  8	
  media	
  partners	
  	
  
-­‐	
  2	
  associated	
  trade	
  	
  
organiza;ons	
  	
  
“I	
  have	
  the	
  good	
  fortune	
  to	
  speak	
  at	
  conferences	
  all	
  over	
  the	
  
world,	
  and	
  the	
  Reputa.on	
  War	
  conference	
  created	
  by	
  
Christophe	
  Ginisty	
  was	
  the	
  highlight	
  of	
  my	
  year.	
  	
  The	
  speakers	
  
were	
  all	
  outstanding;	
  the	
  par.cipants	
  were	
  highly	
  engaged	
  
and	
  engaging;	
  the	
  logis.cs	
  were	
  very	
  professionally	
  handled;	
  
and	
  the	
  social	
  media	
  community	
  that	
  arose	
  around	
  the	
  
conference	
  con.nues	
  to	
  provide	
  value	
  and	
  advance	
  the	
  
important	
  conversa.ons	
  begun	
  at	
  the	
  conference.	
  »	
  Helio	
  Fred	
  
Garcia	
  	
  
«	
  I	
  can	
  say,	
  with	
  absolutely	
  no	
  exaggera.on,	
  that	
  I	
  am	
  s.ll	
  drawing	
  
professional	
  benefits	
  from	
  my	
  aCendance	
  at	
  the	
  first	
  Reputa.onWar	
  
conference	
  six	
  months	
  aQer	
  the	
  fact!	
  	
  This	
  event	
  managed	
  to	
  pack	
  every	
  
hour	
  of	
  its	
  agenda	
  with	
  presenta.ons	
  of	
  a	
  very	
  high	
  level	
  of	
  quality	
  and	
  
exper.se,	
  in	
  a	
  field	
  that	
  is	
  s.ll	
  largely	
  emerging	
  and	
  undefined.	
  I	
  am	
  s.ll	
  
ac.vely	
  corresponding	
  with	
  many	
  of	
  the	
  interna.onal	
  contacts	
  I	
  made	
  
while	
  there	
  and	
  feel	
  that	
  my	
  prac.ce	
  is	
  greatly	
  enriched	
  by	
  this	
  new	
  
network.	
  I	
  predict	
  that	
  the	
  Reputa.onWar	
  conference	
  is	
  sure	
  to	
  become	
  a	
  
required	
  stop	
  for	
  all	
  those	
  who	
  place	
  reputa.on	
  management,	
  digital	
  
communica.ons	
  and	
  public	
  rela.ons	
  at	
  the	
  center	
  of	
  their	
  careers.	
  »	
  Tom	
  
Liacas,	
  Online	
  Reputa;on	
  Strategist.	
  
«	
  I	
  have	
  rarely	
  seen	
  an	
  audience	
  so	
  aCen.ve	
  throughout	
  
the	
  day.	
  The	
  secret?	
  Diversity,	
  density	
  and	
  passion!	
  »	
  	
  
Thierry	
  Derouet	
  -­‐	
  Journalist	
  
«	
  It	
  is	
  so	
  good	
  to	
  get	
  back	
  to	
  basic	
  	
  
and	
  really	
  speak	
  public	
  rela.ons	
  in	
  order	
  to	
  deal	
  with	
  reputa.on	
  	
  
and	
  social	
  media.	
  Thank	
  you	
  Reputa.onWar	
  »	
  
Eric	
  Maillard	
  –	
  French	
  GM	
  Ogilvy	
  Public	
  Rela;ons	
  Worldwide	
  
Reputation war project
Reputation war project
A	
  suivre…	
  

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Reputation war project

  • 1. It  all  started  on     January  2013  
  • 3. Created  &  designed     by  Christophe  Ginisty   Interna;onal  PR  expert  and  digital  guru     One  of  the  most  famous  French  bloggers   IPRA  President  2013  
  • 4. A  full  day  of  keynote  speeches  and  round  tables  on  reputa;on   management  in  a  connected  world  where  conversa;ons  are  always  on.   Co-­‐organized  by  the  Interna;onal  Public  Rela;ons  Associa;on  (IPRA)     and  Syntec-­‐RP  on  January  11th,  2013  
  • 5. “Tomorrow,  reputa.ons  will  be  managed  in  a   frene.c  environment.  Brands,  companies,  leaders   and  even  ordinary  ci.zens  will  have  their  image   examined  and  even  trashed  by  a  public  opinion   demanding  ever  higher  levels  of  openness  and   ethical  behavior.   The  object  of  Reputa.onWar  is  to  unpick  this   situa.on  and  to  provide  those  aCending  with  tools   to  deal  with  the  future.”  
  • 6. “Let’s  give  ourselves  a   challenge.  We  will  not   talk  about  technology   un.l  the  end  of  the  day.     We  will  talk  about   people,  behaviors,   purpose,  social   responsibility.  We  will   describe  the  new   vulnerabili.es  and  help   our  organiza.ons  benefit   from  this  knowledge.”      
  • 7. With  the  special  presence   of  a  Minister,  official  spokesperson  of     the  French  Government  that  shared  some  closing  remarks  
  • 8. More  than  250  delegates:     in-­‐house  communica;on  directors,  PR  execu;ves,     agency  leaders,  influencers,  journalists,  industry  analysts,       solu;on  providers,  students,…    
  • 9. 3.453  men;ons  on   social  networks  during   the  day  of  the   conference   #1  trending  topic  on   TwiZer  at  noon   “Since  I  first  heard  about   Reputa.onWar,  I  started   searching  to  find  similar   conferences  closer  to   home  but  came  up   empty  »    
  • 10. -­‐  12  sponsors   -­‐  8  media  partners     -­‐  2  associated  trade     organiza;ons    
  • 11. “I  have  the  good  fortune  to  speak  at  conferences  all  over  the   world,  and  the  Reputa.on  War  conference  created  by   Christophe  Ginisty  was  the  highlight  of  my  year.    The  speakers   were  all  outstanding;  the  par.cipants  were  highly  engaged   and  engaging;  the  logis.cs  were  very  professionally  handled;   and  the  social  media  community  that  arose  around  the   conference  con.nues  to  provide  value  and  advance  the   important  conversa.ons  begun  at  the  conference.  »  Helio  Fred   Garcia    
  • 12. «  I  can  say,  with  absolutely  no  exaggera.on,  that  I  am  s.ll  drawing   professional  benefits  from  my  aCendance  at  the  first  Reputa.onWar   conference  six  months  aQer  the  fact!    This  event  managed  to  pack  every   hour  of  its  agenda  with  presenta.ons  of  a  very  high  level  of  quality  and   exper.se,  in  a  field  that  is  s.ll  largely  emerging  and  undefined.  I  am  s.ll   ac.vely  corresponding  with  many  of  the  interna.onal  contacts  I  made   while  there  and  feel  that  my  prac.ce  is  greatly  enriched  by  this  new   network.  I  predict  that  the  Reputa.onWar  conference  is  sure  to  become  a   required  stop  for  all  those  who  place  reputa.on  management,  digital   communica.ons  and  public  rela.ons  at  the  center  of  their  careers.  »  Tom   Liacas,  Online  Reputa;on  Strategist.  
  • 13. «  I  have  rarely  seen  an  audience  so  aCen.ve  throughout   the  day.  The  secret?  Diversity,  density  and  passion!  »     Thierry  Derouet  -­‐  Journalist   «  It  is  so  good  to  get  back  to  basic     and  really  speak  public  rela.ons  in  order  to  deal  with  reputa.on     and  social  media.  Thank  you  Reputa.onWar  »   Eric  Maillard  –  French  GM  Ogilvy  Public  Rela;ons  Worldwide