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Just a few slides from an "Introduction to Social Media" workshop I did yesterday with Gez.

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Paul Fabretti & Gerard Daring ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
What IS Social Media? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
Social Media is about distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
new methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
updated methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and encourage sharing ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise Sponsored Social Story example in News Feed as a result of a user action on the Facebook Page ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
and new ways to interact ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
But how do you find the people and topics that matter? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Monitoring - Influencer Analysis ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Dashboard ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Summary ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Who is standing out from the crowd? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Responding to the customer ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
Now, get to work! ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009

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SMM Workshop

  • 1. Paul Fabretti & Gerard Daring ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
  • 2. What IS Social Media? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... 29th January 2009 KMP Interactive Marketing & Technology
  • 3. Social Media is about distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 4. new methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 5. and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 6. and new methods of consumption ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 7. and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 8. and new methods of communicating ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 9. updated methods of distribution ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 10. and encourage sharing ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 11. and new ways to advertise Sponsored Social Story example in News Feed as a result of a user action on the Facebook Page ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 12. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 13. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 14. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 15. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 16. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 17. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 18. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 19. and new ways to advertise ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 20. and new ways to interact ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 21. But how do you find the people and topics that matter? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 22. But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 23. But how do you find the people and topics that matter? Influencer Analysis Who are the people with influence or that shape the opinions of others? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 24. Monitoring - Influencer Analysis ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 25. ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 26. Buzz Monitoring - Dashboard ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 27. Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 28. Buzz Monitoring - Trends ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 29. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 30. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 31. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 32. Buzz Monitoring - Topics ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 33. Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 34. Buzz Monitoring - Performance ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 35. Buzz Monitoring - Summary ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 36. Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 37. Buzz Monitoring - Drilling down ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 38. Who is standing out from the crowd? ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 39. Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 40. Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 41. Blog, community and outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 42. Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 43. Outreach ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 44. Responding to the customer ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 45. Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 46. Stimulating the conversation/virals ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009
  • 47. Now, get to work! ........................................................................................................................................................................................................................................................................................................................................................................................................................... Paul Fabretti & Gerard Daring Social Media Marketing Workshop ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... KMP Interactive Marketing & Technology 29th January 2009

Notas del editor

  16. Steve: Influencer Analysis - the identification of the most important people who matter for a particular topic. Where they are, what they are (blog/wiki/forum etc.) indicated by the different colours. The bigger they are and the more links to them, generally the more influential someone is.
  18. Main dashboard - summary of #mentions and the sentiment of those mentions over time. Also, sites with most mentions of topics.
  19. Trends of topics. What has the pattern of no. of comments/sentiment been over time?
  20. (from previous screen) what are the biggest, newest or fastest growing topics and what is the sentiment of those topics?
  21. How are we comparing to other brands in terms of number of mentions or score (sentiment)
  22. Of all the brands we are monitoring, what are the numbers of mentions, where are they coming from (blogs/news/forums) and what is the sentiment?
  23. Let’s click on some of the graphs/links in the tables and see what happened on a particular date range. This gives us (a) a summary of activity on that date and (b) access to a particular comment of interest.