Andy sees a health professional, Joe, about becoming more socially active. Joe advises Andy to join a team sport or club. However, Andy does not follow through and stops attending visits. As a result, Joe loses a client and suffers reputational damage due to Andy's lack of follow through. A new business called GoMan is proposed to introduce people to alternative hobbies through referrals from health professionals and other groups. The business aims to specialize in hobby recommendations to form partnerships with referrers rather than competing directly with them.

1. Big Problem Health professionals need their clients to follow through on being more active so treatment has a more beneficial effect. Andy comes to see Joe, a health professional, about helping him become more socially involved. Andy has a videogame addiction and no friends. Joe advises Andy to do try doing a team sport or join a club of some sort. Andy comes back for another visit and Joe finds out that Andy hasn’t taken any steps toward trying any new things. They both eventually find out they aren’t getting anywhere with this arrangement and Andy stops coming in for visits, unfulfilled. Joe has lost a client, and his reputation suffers because Andy didn’t listen to Joe and follow through with his advice.

2. Big Solution Giovanni Mannino Pastime Guru Mission: Introduce people to alternative hobbies. Vision: Be the Pastime Guru! Values: Community, Achievement, Fun, Originality Strategy: Determine desired company image Personal Image = Company Image Begin advertising campaign Approach community newsletters Research online marketing options Use customer feedback to improve image and services

3. Industry GoMan will be providing advisory services regarding leisurely activities. The Global Leisure Products market generated $155.8 Billion in 2006, 39.5% from toys and games.

4. Target Market & Competitors Referrers Health Specialists Event Planners Singles-Event Coordinators Travel Agencies Life Coaches Competitors Same as above

6. Startup Costs Website Design $2000 Other Initial Start-Up Costs Computer $500 Equipment Furniture $1000 Advertising $500 /month Travel $200 /month Rent ~$1100 /month (6 Months) Total Needed $15,000

7. Sales Forecast

8. Pro-Forma Income Statement

9. Pro-Forma Cash Flow Projections

10. Pro Forma Balance Sheet

11. Key Ratios

12. Operations & Milestones Research New Customers Directly Contact Customers (Marketing) Provide Service 1 Week 1 Week Immediate Research Methods of Contacting Referrers Contact Referrers (Marketing) Customers Contact Us Provide Service Refresh Relationships with Current Referrers 1 Week 1 Week Immediate 1 – 3 Weeks 1 Day, Once Monthly

13. Call to Action Visit GoManInc.com! Take a business card If you find yourself having a lack o’ fun, call the GoMan! Follow me on Twitter!