1. Ray Grieselhuber
The Evolution of SEO

2. Interest in SEO is Exploding
85%
Enterprise marketers to use SEO in
$4B
Size of SEO market by 2012
next 12 months

3. Why SEO is a Priority

4. SEO delivers 9 times the clicks of PPC
PPC:
10%
SEO:
90%

5. SEO is a proxy for the quality
of your content

6. Content Quality Affects Quality Score
Click-through
Rate
Keyword Landing
Relevancy Page
Quality
Score
Historical
Ad Performance
Relevancy
Other
Factors

7. Content Quality Affects Share-ability
Content Optimization
Metadata
Technical Factors
Accessibility
Promotional Tools
Analytics & Ongoing Improvement

8. Managing SEO at large scale is a huge challenge.
One-off tools + Excel
Site Manager Website
Content Analytics & Conversion
Keyword Management Link Management Rank Monitoring
Optimization Tracking

9. Ginzametrics enables you to scale SEO
Automation Analytics
Recommendations
Analytics Team Dashboards
Automated ETL
Reporting
Ginza DB
Alerts
API
Aggregation

10. How We Are Different
Simple Integrated Scalable
Setup in <5 minutes Plays well with enterprise Scale to large
platforms site portfolios
Easy to use Powerful API Global scalability

11. Ginzametrics SEO Dashboard
Automation Keyword Content
Link Analysis Rank Monitoring
Management Optimization
Analytics Analytics Integration Conversion Analytics Keyword Research Competitive Analysis
Workflow Page Management Security Controls Team Dashboards Task Management

12. Ginzametrics Brings All of the Players Together
Corporate Team Agencies
Site
Site Managers Ad Agencies
Production Team Project
Brand Managers Management Management Management Production Houses
Campaign Optimization Analytics
Integration
IT SEO Consultants

13. http://ginzametrics.com
http://www.twitter.com/ginzametrics
ray@ginzametrics.com