RTV provides an in-store digital signage solution that broadcasts video, audio, and other content to displays installed in retail outlets. It aims to communicate with customers through this new media channel, increase brand equity and value, and reduce advertising costs. Content can be targeted to different audiences and locations. Distribution is done via the internet, reducing costs compared to physical media. Controls allow for synchronized broadcasting across all displays.

1. eXperience
RetailTV – overview
V4.7

2. RTV mission
communicate with customers,
on a new media channel,
increasing
brand equity and value,
reducing costs
of advertising and promotion
Page  2

3. RTVfeatures & benefits
video , art, culture,
music, and info are
shown on monitors
media installed inside
broadcast retail outlets or in
selected locations
Page  3

4. RTVfeatures & benefits
target content to
different audiences
and outlets (each
monitor has its own target
schedule) contents
Page  4

5. RTVfeatures & benefits
content distribution
via internet (no need
to produce and ship
cost DVDs to outlets)
reduction
Page  5

6. RTVfeatures & benefits
correct and
synchronized
broadcasting of
contents all over the reinforce
monitor network control
Page  6

7. RTVfeatures & benefits
collect consumer’s
interactions and
interact analyse its feedbacks
with
clients
Page  7

8. RTVfeatures & benefits
shopping windows
become an
innovative and
interactive tool branding
24x7
Page  8

9. RTVfeatures & benefits
no need for shop staff
to deal with
monitors or DVD
focus on players)
selling
Page  9

10. RTVactions
distributes audio-video contents on line via web,
using monitors installed inside and outside
retail outlet; monitors can be grouped as sets, e.g.
menswear, womenswear, kids
shows the list of local cool local events, allows
downloading brand’s soundtracks and contents
via bluetooth or wifi
allows customers, while in the shop, to enlist to
brand events as a guest, to get discounted tickets
and subscriptions, etc…
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11. RTVlive events
the standard schedule
(for some or for all schedules
monitors), can be resume
interrupted to allow when live
broadcasting of a live event ends
event
openings
catwalks
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12. RTVbenefits
Software as a no hw & sw cost & time
costs Service investment reductions to
reduction (SaaS)
architecture
needed to use
RTV
distribute
contents
customer
marketing live events interacton value added
innovation broadcasting (touchscreen
monitors)
services
customized dynamic customization
programming creation of and control of
targeting schedules for multiple soundtrack
each monitor monitor sets inside shops
remote smart
control & centralized
control of
monitors management
diagnostic contents
diagnostic
tool
of remote
monitors
Page  12

13. RTVproximity marketing
multimedia contents can be downloaded
using bluetooth or wifi technologies on
iPhones, or other smartphones
customers can interact with monitors
using proximity sensors
interaction data can be utlized to select
contents selection, and for statistical
data collection and reporting
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14. RTVolfactory marketing
mixing essences and audio contents is a new
marketing instrument that improves
customer’s propensity to buy
diffusers can spread essences and perfumes
in different zones of the shop according to a
scheduled programme using the same audio-
video control functionalities
shop fragrances could be sold, offsetting
RTV costs with additional sales
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15. RTVtools
multimedia contents distribution via web.
monitor (touchscreen or not) up to 60 inches and more,
video wall, loudspeakers, external kiosks, etc.
programming schedules, defined and customized by the
brand, remain under its control and its property.
no software or hardware investments needed to use RTV
low impact on the existent retail infrastructure.
existing monitors can become touchscreen simply sticking
on their surface a special removable film.
touchscreen film (or an interactive bar) can be stuck to
shop windows that stayed active even after the store closes.
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16. RTVtechnical architecture
control room service environment point of sale
content management
POS 1
POS 2
content scheduling server farm
POS 3
Page  16

17. RTVadditional services
•marketing, advertising, and brand
image
consultancy •trade marketing
•olfactory marketing
•CRM, erp & e-commerce integration
•video
multimedia and •music
multisensorial •photos
contents production •marketing materials
•perfumes and essences
custom projects
Page  17

18. eXperience
Ing. Fabio O. Bernardini
Managing Partner
mobile +39 338 3497750
fabio.bernardini@e-xperience.it
tel. +39 06 833 98 345
Via della Moletta, 5
00154 Roma
Giovanni Manca
Amministratore
g.manca@theagency.it
tel. +39 0657287154
Via della Moletta, 5
00154 Roma
Page  18
il dominio www.e-xperience.it è in fase di registrazione 4.7 200909

19. RTVtechnical details
Back-up slides
Page  19

20. RTVfeatures
broadcast • trends, art, culture, music, entertainment and infor linked to
brand on LCD monitors installed inside brand’s retail outlets
facilitate • targeting contents to different audiences (each LCD monitor
can have its own programming schedule)
reduce costs • of audio-video contents distribution (no need to produce and
ship DVDs to retail outlets)
increase • speed and quality of contents distribution (using Internet
for delivery)
ensure • correct and synchronized broadcast of contents on the entire
retail network
focus • shop personnel on selling (no need to deal with LCD monitors)
transform • shopping windows into 24H interactive communication tools
collect • consumer’s interactions and its feedbacks
Page  20 enable • co-marketing (having the possibility to mix contents from
various sources)

21. RTVproactivity & interaction
enables and implements
marketing and
commercial activities at
international and at local
level
creates new business facilitates sharing of strategic
opportunities increasing company goals, involving the
knowledge of market, of entire value chain, stimulating
cultural and social resources to participate
activities, and of local actively
trends
enables counter trade with brand
broadcasts local contents
partners that can install in their
and advertising contributing
premises an RTV monitor (e. g. in
to optimize purchases,
a ski arena, an airport, a disco, a
investments and produt
gym club, etc.), reaching new
assortments for each store
consumers.
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22. RTVCRM integration
RTV can be integrated with corporate CRM to:
grant access to exclusive
devoted services to special
customer segments (clubs,
concerts, events, theaters,
sport clubs, etc.)
allow customers to sign up
on CRM on a touchscreen
monitor and to receive a grant more privileges
badge containing a RFID according to the sales
tag; amount spent by customer
this badge allow their in the shop or brand
login when in the close
proximity of monitors
increase
and
maintain
customer
loyalty
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23. RTVe-commerce integration
RTV  can be integrated with corporate e-commerce site to:
allow customers identify slow
while not in a shop, moving
to order products products in a
available in a shop, marking increase
selectable shop, them down, revenue
using an RTV and promote and
monitor. Products only to optimize
can be delivered at customers warehouse
customer’s premises, carring the
or collected in the brand loyalty
selected shop badge
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24. RTVcontrol room
main features:
• video conversion to HD/H264 format,
• server upload of multimedia contents,
• create, update, delete of monitors as retail network
changes over time,
• monitor clusters management according to client
metadata and business needs (es. by dept, by size, by
geographical area, by pos type, by pos language, etc…),
• programming schedule management (multimedia and
multisensorial sequencing, frequency of visualization,
etc…),
• programming schedule distribution to monitor clusters,
• programming schedule activation,
• remote monitor diagnostic tools.
all control room features are managed via web
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25. RTVpoint of sale controller
the RTV controller in every POS will:
• receives any change to programming schedules
relevant to local monitors,
• checks that all required contents are present on its
hard disk,
• in case of a missing content RTV controller
downloads it from the central server farm.
• distributes programming schedules to local monitors,
• distributes over the local network to local monitors
all contents needed to fulfill programming schedules,
• manages customer interaction in case of touchscreen
monitors.
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