If you are considering a significant update, refresh, or redesign of your organization’s website, then LightBox Collaborative has some tips for you. Come to this session to get tips and tools to help you plan for a website that will advance your organization’s goals at the same time it delivers what your users need.

1. 5 Burning Questions
to ask BEFORE
You Relaunch Your Website
Lauren Girardin @girardinl
Nonprofit Communications Institute
October 18, 2013

2. Holding good ideas up to the light

3. Why
How
Who
What
When
@girardinl @LBCollab

4. Why?
• Because the board says so
• Because you got a grant
• Because…
@girardinl @LBCollab

5. GAME plan: Goals

6. @girardinl @LBCollab

7. No longer conveys your brand > RESKIN
@girardinl @LBCollab

8. No longer reflects your programs > REVAMP
@girardinl @LBCollab

9. No longer works > REBUILD
@girardinl @LBCollab

13. Why
How
Who
What
When
@girardinl @LBCollab

14. GET YOUR DUCKS IN A ROW
• Internal team
project manager, content
production, graphics
manager, IT/ops
• Stakeholders
input, vote, veto
• Process clarity
no backsies, feedback
turnaround time, project
management software
@girardinl @LBCollab

15. 20
80
@girardinl @LBCollab

16. Why
How
Who
What
When
@girardinl @LBCollab

17. `
GAME plan: Audience

18. Illustration by XKCD http://xkcd.com/773/

19. Use cases
As a [type of user]
I want to [task the user is trying to do]
so that I can [user’s ultimate goal].
@girardinl @LBCollab

20. Use cases
As a young of user]
[type father
I want to find local farmers’trying to do]
[task the user is markets
so that I can [user’s ultimate goal]. my family.
make healthier meals for
@girardinl @LBCollab

24. Why
How
Who
What
When
@girardinl @LBCollab

25. GAME plan:
Message
GAME plan:
Engagement

26. ENVISION THE AFTER
• Content
communications goals,
content audit,
content strategy
• Form
brand, visual identity
• Function
pain points,
bells and whistles,
maintenance plan
@girardinl @LBCollab

27. SPIN Example

30. Why
How
Who
What
When
@girardinl @LBCollab

31. CHEAP
SLOW
CRAPPY
FAST
PRICEY
GOOD
you can pick TWO @girardinl @LBCollab

32. YOU’RE MY ONLY HOPE
• Define project requirements
goals, budget, milestones,
deadlines, technical needs
• Determine vendor’s roles
architecture, design, build/code,
create content, load content,
training, maintenance
• Start RFP process
write, target, circulate, evaluate
• Resource: TechSoup’s RFP Library
@girardinl @LBCollab

34. QUESTIONS?
@girardinl @LBCollab

35. @girardinl
@LBCollab
www.lightboxcollaborative.com