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- 1. Experience Co-Creation in Retail Build-A-Bear Workshop Case Study Group Members: Girijesh Kumar Ashok Kumar Singh Pankaj Mani
- 2. Build-A-Bear Workshop Is A Highly Successful, Innovative Retailer
- 3. Stores Sell Stuffed Animals That Kids Design and Build In-Store
- 4. Stores Create Unique, Interactive Retail Entertainment Experiences
- 5. Build-A-Bear Workshop Has A Successful Track Record Of New Store Growth
- 6. And Its Store Model Drives Superior Sales Per Square Foot
- 7. As Well as High Gross Margin and Expense Leverage
- 8. The Build-A-Bear Workshop Store Consists of A Series of Fun, Fully-Interactive Bear-Making Stations Where Guests Create Their Own Stuffed Animals Choose Me ™ Hear Me ™ Stuff Me ™ Stitch Me ™ Fluff Me ™ Name Me ™ Dress Me ™ Take Me Home ™ In-Store Bear Making Process In Build-A-Bear Workshop’s stuffed animal-making assembly line, guests select the furry animal they want to make, choose the sound the creature will utter and then stuff, stitch, fluff, name, and dress their new friends. The entire process takes approximately 20 minutes .
- 9. Guests First Choose They Type of Stuffed Animal They Want To Make at the Choose Me ™ Station
- 10. Next, They Select A Sound For Their Bear at the Hear Me Station
- 11. The Next Step In the Process Involves Bear-Stuffing at the Stuff Me ™ Station Including Putting Hearts Inside
- 12. This Is Followed By Stitch Me ™ and Fluff Me ™ Steps
- 13. Then Guests Give Their Stuffed Animals A Name at the Name Me
- 14. Guests Finish The Process By Dressing Their New Stuffed Friends
- 15. And By Taking Their New Stuffed Animal Home
- 16. Store Associates Lead Customers Through The Bear-Making Process Every Step of the Way
- 17. For Example, Employees Help Young Customers At Each of The Bear-Making Process Stations
- 18. Employees Also Often Sing Happy “Bear-day” to Young Guests Source: www.laughingplace.com
- 22. Example Outfits
- 24. Example Shoes
- 25. Example Customized Stuffed Animals
- 26. Pricing Transparency Throughout The Bear-Making Process Allows Guests To Remain In Control Of Their Cost
- 27. Build-A-Bear Workshop Engages Its Key Customers – Children - and Their Communities Current Customers and Community New York City Store
- 28. The Interactions That Kids Have In-Store Often Include Their Families and Friends By building their own stuffed animal bears, kids can be creative, play, and experience joy and fun.
- 29. Build-A-Bear Workshop Has Created A New Experience Environment Called Build-A-Party That Involves Whole Groups Of Customers
- 30. Build-A-Bear Workshop In-Store Experience Platform Website Store Environment Mobile Store Environment Sports Stadium Store Environment Friends 2B Made Store Environment
Notas del editor
- From Yahoo Finance: Chico's FAS Inc. (CHS) - Chico’s FAS, Inc. engages in the design and retail of private label, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items in the United States, the U.S. Hot Topic Inc. (HOTT) - Hot Topic, Inc. operates as a mall-based specialty retailer operating the Hot Topic and Torrid store concepts. Its Hot Topic stores sell a selection of music/pop culture-licensed and music/pop culture-influenced apparel, accessories, and gift items. Aeropostale Inc. (ARO) - Aeropostale, Inc. operates as a mall-based specialty retailer of casual apparel and accessories in the United States. It designs, markets, and sells its own brand of merchandise principally targeting 11 to 18 year-old young women and young men. Gymboree Corp. (GYMB) - The Gymboree Corporation operates as a specialty retailer. Its stores sell apparel and accessories for women and children, as well as play programs for children. Urban Outfitters Inc. (URBN) - Urban Outfitters, Inc., a lifestyle merchandising company, operates specialty retail stores in the United States, Europe, and Canada. The company operates through two segments, Retail and Wholesale. AnnTaylor Stores Corp. (ANN) - AnnTaylor Stores Corporation, through its subsidiaries, operates as a specialty retailer of women’s apparel, shoes, and accessories in the United States. Gap Inc. (GPS) - The Gap, Inc. operates as a specialty retailing company. It offers casual apparel, accessories, and personal care products under the Gap, Banana Republic, and Old Navy brands. American Eagle Outfitters Inc. (AEOS) - American Eagle Outfitters, Inc. (AEOI), together with its subsidiaries, engages in the design and marketing of casual clothing. The company’s collection includes jeans, cargo pants, and graphic T'shirts, as well as an assortment of accessories. Limited Brands Inc. (LTD) - Limited Brands, Inc. sells women’s intimate apparel, personal care and beauty products, and women’s and men’s apparel. The company operates through three segments: Victoria’s Secret, Bath & Body Works, and Apparel Business. Pacific Sunwear of California Inc. (PSUN) - Pacific Sunwear of California, Inc. operates as a specialty retailer of everyday casual apparel, footwear, and accessories primarily for the teens and young adults in the United States. Talbots Inc. (TLB) - The Talbots, Inc. operates as a specialty retailer and cataloger of women’s, children’s, and men’s apparel, accessories, and shoes. It offers a collection of sportswear, casual wear, dresses, coats, sweaters, accessories, and shoes Abercrombie & Fitch Co. (ANF) - Abercrombie & Fitch Co. operates as a specialty retailer of casual apparel in the United States. It operates stores that sell casual apparel for men, women, and kids under the Abercrombie & Fitch, abercrombie, Hollister, and RUEHL brands. Too Inc. (TOO) - Too, Inc. operates two specialty retailing concepts under ‘Limited Too’ and ‘Justice’ brand names throughout the United States. Under ‘Limited Too’ brand, it sells apparel, such as jeans and other jeanswear. The Children’s Place Retail Stores, Inc. (PLCE) - The Children’s Place Retail Stores, Inc. operates as a specialty retailer of merchandise for children from newborn to ten years of age. It designs, contracts to manufacture, and sells apparel and accessories, and other children’s-oriented merchandise.