15. BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT OR COMPANY.
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18. Main reasons to embrace SMM Unless you drive your BRAND others will take advantage. Your employees/prospects are doing it already. Discussion on your brand is happening already Does not require a huge media budget Word-of-mouth / viral effect can carry a message a long way. http://www.insideppm.com
19. How can we use Social Media ? It is not just for marketing…