Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]

•

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Fancorps

Tecnología Empresariales Noticias y política

You’ve...
Engaged
Monitored
Communicated
Gamiﬁed
Rewarded

What’s Next?

•
•
Founded in 2004
Currently 400 Members
•
•
Quarterly Seminars & Events
Leading Companies such as
AT&T, Edelman PR, American
Express, Microsoft

•
•
How to Measure Word of Mouth
How to get People Talking Ofﬂine
•
•
How to Work with Inﬂuential Talkers
How to Stay Ethical & Out of Trouble
• Case Studies From:
• Southwest Airlines
•
•
Maker’s Mark
Louisville Slugger
• Costco

The average consumer mentions speciﬁc
brands 90 times per week with their
friends, family, and co-workers

(Keller Fay, WOMMA)

of online consumers are interested
83% in sharing information about
purchases with people they know

(Manage Smarter)

of online consumers
90% trust recommendations
from people they know

(Econsultancy)

Traditional Advertising
Untrusted
Overlooked
Low impact
Quantity

Word of Mouth Marketing
Credible
Trusted
Personalized
Quality

Status Update Example from
Ofﬁcial Fancorps Facebook Page
17K Likes

Endorser Solution
Simple Sharing
Short Term
Campaign Driven
Focus on Market Research
Polls, Offers, Surveys

Advocate Solution
Long Term
Capitalize on Afﬁnity
Builds Loyalty & Relationships
Deep Engagement
Continuous Trusted Peer
to Peer Recommendations

Word of Mouth Marketing
You must unlearn what you have learned

Multi-Platform
Custom Branded
Community Environment
Deep Communication
Customizable Initiatives
Quantiﬁed Results & Impact

“Chilihead Nation” Launched Aug. 2011
Over 6,000 Advocates Identiﬁed
Advocates’ Combined “Social Reach” of over 1M
Average Advocate Has 465 Friends/Followers
Average Klout Score of 23
4,500 Social Recommendations/Reviews Created
Total WOM Impressions: 2 Million

DFW Social Media MeetUp ~ 7.16.12
@dfwsocialmedia

with your hosts
@tonyfancorps & @gisanders

with your hosts
@tonyfancorps & @gisanders

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Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]

1. DFW Social Media MeetUp ~ 7.16.12 @dfwsocialmedia • #dfwsm with your hosts @tonyfancorps & @gisanders

2. He’s got the right idea!

3. I Like to EAT and TELL

4. Can you hear me now?

5. Who’s hungry?

6. Ring Ring...

10.

11. FORUMS BBS Social Evolution

12.

13. 100 MILLION LIKES

14. Hell Yes!

15. Listen Up!

16. Speak Up!

17. Lets Play!

18. Pay Up!

19. You’ve... Engaged Monitored Communicated Gamiﬁed Rewarded What’s Next?

20. Word Of Mouth Marketing is the most powerful form of marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and consumer to brand

21. • • Founded in 2004 Currently 400 Members • • Quarterly Seminars & Events Leading Companies such as AT&T, Edelman PR, American Express, Microsoft

22. • • How to Measure Word of Mouth How to get People Talking Ofﬂine • • How to Work with Inﬂuential Talkers How to Stay Ethical & Out of Trouble • Case Studies From: • Southwest Airlines • • Maker’s Mark Louisville Slugger • Costco

23. The average consumer mentions speciﬁc brands 90 times per week with their friends, family, and co-workers (Keller Fay, WOMMA)

24. of online consumers are interested 83% in sharing information about purchases with people they know (Manage Smarter)

25. of online consumers 90% trust recommendations from people they know (Econsultancy)

26. Traditional Advertising Untrusted Overlooked Low impact Quantity

27. Word of Mouth Marketing Credible Trusted Personalized Quality

28.

29. Status Update Example from Ofﬁcial Fancorps Facebook Page 17K Likes

30.

31.

32. Brand Advocacy Solutions

33. Advocate Endorser

34. Endorser Solution Simple Sharing Short Term Campaign Driven Focus on Market Research Polls, Offers, Surveys

35. Advocate Solution Long Term Capitalize on Afﬁnity Builds Loyalty & Relationships Deep Engagement Continuous Trusted Peer to Peer Recommendations

36.

37.

38. Word of Mouth Marketing You must unlearn what you have learned

39. Multi-Platform Custom Branded Community Environment Deep Communication Customizable Initiatives Quantiﬁed Results & Impact

40.

41.

42. “Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identiﬁed Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 Million

43. Key Take Aways Word of Mouth Marketing is the most powerful form of marketing The First Steps Engage your Consumers 1. Monitor 2. Communicate 3. Gamify 4. Reward Two Types Brand Advocacy 1. Endorsers 2. Advocates

44.

45. DFW Social Media MeetUp ~ 7.16.12 @dfwsocialmedia with your hosts @tonyfancorps & @gisanders

46. with your hosts @tonyfancorps & @gisanders

Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]

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