Groupon or not to Groupon. great marketing tool or collective promotional madness. Check out this presentation or contact me giulio.derme@gmail.com +79032283029

1. MANIA Giulio D’Erme giulio.derme@gmail.com Mobile: +7.903.228.3029

2. ? Do You Clones: 300 Sites in the US and 500 outside the US (100 only in china)

3. While WE were sleeping…. Groupon Is the Fastest-Growing Company EVER Number of Years to 1 B $ Sales Groupon Amazon Google Ebay Apple 1B$ Refused a 6 Billion Dollar Acquisition from Google 2 4 6 8 Groupon > 35 million registered users

4. 70% discount

5. Revenues YOU 50% 50%

6. ? CPM Collective Promotional Madness Or Great Opportunityfor YOUR Business

7. The Marketing Director Thinking Process…. . Post-Recession Economy . Slow Business Growth . High Price Sensitivity . Need for Customers Fast . Low Marketing Budgets TRAFFIC

8. Traffic Frequent Customers Fall in LOVE with YOUR Business, Product, Service & Value

9. Is Groupon BAD or Good for you Business? ?

11. Strong Incentive to TRIAL

12. Fast Awareness for Novelty

14. Need Strong Discounting

15. No minimal number of sales

16. No Brand Building

17. No Loyalty Mechanism

18. No ability to influence last mile decisions

19. Erosion of Brand Positioning

20. Unhappy Staff

21. Attract Discount Hunters

22. You Business not ready

24. You have new Business or Business Concept

25. Consumer Experience Superior than competitors

26. Low Variable Cost

27. High Frequency of Purchase

28. Excess Capacity

29. You are positioned as an affordable offer

31. Convenience / Commodity Business

32. Same or Lower Product / Service than Competitors

33. High Variable Cost Low Frequency of Purchase

34. Saturated Capacity

35. Problems In Execution

36. Highly price sensitive consumers base

38. Part of success factor

39. Highly Appreciated Effort

40. Trained and Staffed Accordingly

41. Lower Tips = Lower variable salary

42. More Customers = More Work = Pay

45. Group Check

46. Distinguish First Comers from regulars (foursquare)

50. WARNING: PROMOTIONS are a useful Tool, Yet Like a Knife it can be very Dangerous if Badly Used =

51. MANIA Giulio D’Erme Giulio.derme@gmail.com Mobile: +7.903.228.3029 THANK YOU !