Exult Conference - Intro so Social Media
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A presentation introducing social media to community groups attending the Tonic Conference in Tauranga, New Zealand in November 2009.
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Exult Conference - Intro so Social Media
- 9. There was a video here! Social Media Revolution by Socialnomics09 http:// www.youtube.com/watch?v=sIFYPQjYhv8&feature=related
- 11. 2/3 of the online population visit social networks Social sites are the 4 th most popular online activity. Ahead of email. Participating in social sites is growing 3x the overall internet growth rate Source: Nielsen Global Faces & Networked Places 2009
- 12. We are not alone.… “ they ” are out there and they are talking about you , what you care about and they want you to join in.
- 13. But aren’t “they” all teenagers or geeks and American?
- 14. Kiwi’s are in boots and all Source: Nielsen Online – Market Intelligence Demographics. April 2009 Social Media Consumed Percentage Social network site 48% Internet Banking 81% Contribute to blog, forum, message board 30% Viewed video 45% News & publications 79% Search engines 81% Read consumer reviews 29%
- 15. And, its not just spotty teens Source: Draft FCB Orion and Comscore data. October 2008 to February 2009. Social Media use is prevalent across all ages in New Zealand.
- 17. So what, why should we care?
- 20. Social Media For Good Happy as Larry Cat Presents: New Zealand’s Next Top Cat Model
- 28. One day to raise to raise $1,000. First business to reopen in the tsunami hit region.
- 32. Social Media for Big Business
- 33. Social Media for Community
- 35. Listening & Keeping Track
- 36. Your action plan & tool kit Reader Alerts Twitter Search Google Blog Search Technorati
- 37. Where to find me and more info! Me (Lee Hales): [email_address] www.twitter.com/leehales www.linkedin.com/leehales Givealittle: www.givealittle.com www.twitter.com/givealittle www.facebook.com/givealittle www.flickr.com/photos/give-a-little www.youtube.com/givealittlenz Where to find the websites I’ve referred to today and a few more! http://delicious.com/lee_givealittle/
Notas del editor
- Old way – I’ve got something to say. You’ll listen and that’s that. If you want to particpate and respond you will call our customer service team (hours we dictate), you’ll respond to a survey (we control) etc
- New way – two way conversation – on your terms in your own time You get to ask questions. Recommendations from others – about 17% of people trust ads and about 70% will take a recommendation from a stranger. Story – planning my trip to mexico using trip advisor and expedia.
- http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related
- The over 50 age bracket is the fastest growing user of Facebook
- The same old practices won’t work You will be left behind You will waste precious resources trying to retain interest Your reason for being will be questioned Individuals will take their own action and replace you
- Watch tinkles video – http://www.youtube.com/watch?v=YZih9T_QlrE&feature=related
- Iran elections
- Use sheets to plan how you are going to start. What do you need. How often will you use these things. Can you blog, facebook, flickr, tweet etc. How will you measure and listen? Give sheets to work on and take away. If want to start now, lets do it! Remember if you don’t have a website, you don’t need to pay for one.