Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
The New B2B Buyer (Independent, Unpredictable, and Social)
1. The New B2B Buyer (Independent, Unpredictable, and Social)
2.
3.
4. This preference serves as an open invitation for vendors to participate alongside of their target audiences in online communities.Which of the following statements best reflects your attitude about vendor participation in online communities? Toolbox.com/PJA Social Media Index, Wave IV
5.
6. Free samples and exclusives from vendors were among the least important for professionals in online communities .If you were part of an online community, how important would it be for the participating vendors to provide the following? Please rank on a scale of 1 (least important) to 5 (most important). Toolbox.com/PJA Social Media Index, Wave IV 4
7.
8. Topic-based communities are the second-most important source during this phase for all job roles.Toolbox.com/PJA Social Media Index, Wave II