SlideShare una empresa de Scribd logo
1 de 8
Descargar para leer sin conexión
The New B2B Buyer (Independent, Unpredictable, and Social)
Media Consumption Rates Among Professionals ,[object Object],Toolbox.com/PJA Social Media Index, Wave V 2
3 Online Communities Encourage Vendor Participation ,[object Object]
This preference serves as an open invitation for vendors to participate alongside of their target audiences in online communities.Which of the following statements best reflects your attitude about vendor participation in online communities?  Toolbox.com/PJA Social Media Index, Wave IV
Professionals Value Vendor Transparency and Responsiveness ,[object Object]
Free samples and exclusives from vendors were among the least important for professionals in online communities .If you were part of an online community, how important would it be for the participating vendors to provide the following? Please rank on a scale of 1 (least important) to 5 (most important). Toolbox.com/PJA Social Media Index, Wave IV 4
5 Shortlist of Potential Vendors – All Job Roles ,[object Object]
Topic-based communities are the second-most important source during this phase for all job roles.Toolbox.com/PJA Social Media Index, Wave II

Más contenido relacionado

Último

Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...dawncurless
 
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining PresentationTNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining PresentationKirill Klip
 
Cracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptxCracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptxWorkforce Group
 
The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.qilerongrong
 
How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)Michael King
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Neil Kimberley
 
How To Deal With Disruption and How To Thrive In A Disruptive Age
How To Deal With Disruption and How To Thrive In A Disruptive AgeHow To Deal With Disruption and How To Thrive In A Disruptive Age
How To Deal With Disruption and How To Thrive In A Disruptive AgeFahri Karakas
 
How to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step GuideHow to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step Guide Grocito
 
Pitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deckPitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deckHajeJanKamps
 
ESG Global Enterprise Pulse Survey 2023 Report
ESG Global Enterprise Pulse Survey 2023 ReportESG Global Enterprise Pulse Survey 2023 Report
ESG Global Enterprise Pulse Survey 2023 ReportTanya Gupta
 
Project and Portfolio 1: Personal Branding
Project and Portfolio 1: Personal BrandingProject and Portfolio 1: Personal Branding
Project and Portfolio 1: Personal Brandingsecretlegendcompany
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingrectinajh
 
Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...
Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...
Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...RalphDiPiero
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"vicky222yadav11
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfRichard Guha
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBusiness of Software Conference
 
Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.qilerongrong
 
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptxThompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptxtmthompson1
 
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxLessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxDave Litwiller
 

Último (20)

Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
 
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining PresentationTNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
 
Cracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptxCracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptx
 
The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.
 
How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 
How To Deal With Disruption and How To Thrive In A Disruptive Age
How To Deal With Disruption and How To Thrive In A Disruptive AgeHow To Deal With Disruption and How To Thrive In A Disruptive Age
How To Deal With Disruption and How To Thrive In A Disruptive Age
 
How to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step GuideHow to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step Guide
 
Pitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deckPitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deck
 
ESG Global Enterprise Pulse Survey 2023 Report
ESG Global Enterprise Pulse Survey 2023 ReportESG Global Enterprise Pulse Survey 2023 Report
ESG Global Enterprise Pulse Survey 2023 Report
 
Project and Portfolio 1: Personal Branding
Project and Portfolio 1: Personal BrandingProject and Portfolio 1: Personal Branding
Project and Portfolio 1: Personal Branding
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraising
 
Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...
Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...
Ralph Dipiero, Unleash Your Brand's Power: Elevate Roi With Integrated Market...
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdf
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
 
Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.
 
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptxThompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptx
 
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxLessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
 

The New B2B Buyer (Independent, Unpredictable, and Social)

  • 1. The New B2B Buyer (Independent, Unpredictable, and Social)
  • 2.
  • 3.
  • 4. This preference serves as an open invitation for vendors to participate alongside of their target audiences in online communities.Which of the following statements best reflects your attitude about vendor participation in online communities? Toolbox.com/PJA Social Media Index, Wave IV
  • 5.
  • 6. Free samples and exclusives from vendors were among the least important for professionals in online communities .If you were part of an online community, how important would it be for the participating vendors to provide the following? Please rank on a scale of 1 (least important) to 5 (most important). Toolbox.com/PJA Social Media Index, Wave IV 4
  • 7.
  • 8. Topic-based communities are the second-most important source during this phase for all job roles.Toolbox.com/PJA Social Media Index, Wave II
  • 9.
  • 10.
  • 11.
  • 12. Employee participation in relevant communities
  • 13. Integration of company IP into various platforms
  • 14. Lead nurturing via social CRM
  • 15.
  • 17. Lead generation - white papers, webcasts
  • 18. Branding - IMUs, microsites
  • 19. E-mail - list rentals
  • 20.
  • 22. E-mail – newsletters, list rentals2003-2010 2011 and Beyond 1996-2002 Vision - The Evolution of Online Marketing