1. Protecting the public • ensuring that all of our members comply with a professional • requiring our members to keep their knowledge current
interest, through: code of conduct
• ensuring the highest standards for those members who
• advocating on behalf of our members
provide accounting services to the public
Our Vision
CPA Australia is
Providing the • actively building a culture that: • building clear service accountabilities into each staff
world’s best service – osters strong and engaging relationships with members
f
– rovides people with high quality advice and information,
p
member’s performance objectives
• celebrating the achievements and service of
known for being
standards, through: responses and solutions
– rovides service in a timely and responsive manner
p
our members the world’s best
member service
organisation.
Providing • the highest quality CPA Program, whose flexibility Building the • being better at promoting our brand and recruiting
members of delivery meets the changing needs of candidates
sustainability potential members than competitors
• deliberately broadening the audience of people who
• the professional recognition that comes from
and potential carrying the CPA certification
of the take an interest in what CPA Australia does
members • knowledge and resources that keep their skills organisation • an appropriate balance between celebration of our
with current and relevant through: members and commercial acumen and rigour
access to: • high quality advocacy on behalf of the profession • building long term, mutually rewarding relationships with:
Our Goal
and our members – employers
• an international network of CPAs – academics and universities
– the communities in which we operate
– regulators and governments
To maximise the
– the media
• an appropriate focus on the organisation’s use of
natural resources
share of people who
want a career built
Building the capability • an independent Board and active membership that is
representative of the diversity and talent of our members
• efficient and mutually rewarding supplier relationships
on professional
of the organisation, • the management and distribution of our content to
particularly in the
• a capable, stable and motivated workforce that is
passionate about what CPA Australia does, about the value
members and others accounting skills.
• member-oriented systems, processes and technology
areas of: that our members bring to the world and about continuous platforms
improvement
2012 - 2014 CPA Australia corporate plan