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THE GLOB@L LIBRARIES – BULGARIA
 PROGRAM AND THE CHANGES TO
  BULGARIAN LIBRARIES (VISION,
        SERVICES, USERS)


1
                                     Krasimir Hristov


          Sliven, 29 November 2012
GLOB@L LIBRARIES – BULGARIA PROGRAM IMPACT ASSESSMENT INTERIM STUDY
Implementation     Alpha Research
         Period    August–October 2012
                   Assessment of the GLB Program impact focusing on:
                    Comparative analysis vis-à-vis Baseline Study data

                    Impact on end target groups:

                     - target library user
                     - local communities
      Objectives     - general public
                    Range of ICT services at target libraries

                    Need of and interest in new services

                    Potential for development of innovative services
                     and ensuring sustainability of results beyond the
                     end of the program                               2
INTERIM STUDY CHARACTERISTICS

              Quantitative methods
               Nationally representative survey among the adult
                population
Component 1    Nationally representative survey among children
                and young people (7–10 and 11–18 years)
               Survey among target library users (7–10, 11–18 and
                18+ years)
               Survey among target library staff

              Qualitative methods
               Focus groups with target library users, target library
                staff and local community representatives/local
Component 2
                partners


                                                                  3
NATIONAL-LEVEL TRENDS



Substantial growth in ICT usage among the entire population.



                        LEADING CONCLUSION!
Target libraries equipped with modern ICT technology and trained
staff provide opportunities for social inclusion of vulnerable
groups like:

 People living in small settlements
 Minority groups
 Elderly people (60+)
 People with low incomes and unemployed people
 Children and young people
                                                                   4
NATIONAL-LEVEL DYNAMICS

                                              2012
 Children 7–10 years
                        2010


                       - 75% used a computer - 91% say they are
                                                familiar with
                       - 52% high self-
                                                computers
                       evaluation of ICT skills
                                                -71% high self-
                       - 2% used library
                                                evaluation of ICT skills
                       computers
Computer games and                              - 10% use library
entertainment are a    - 20% liked reading very
                                                computers
major computer use     much
incentive among                                 - 30% like reading very
children (84%).                                 much              5
NATIONAL-LEVEL DYNAMICS

  Young people 11–18     Computers have • 74% (2010)
         years           become part of
                          everyday life
                                        • 83% (2012)

                         The library – a
                         popular place     • 5% (2010)
                           for young
                           people to
                                           • 13% (2012)
                           access ICT
With growing age,
computers become means
of communication. (82%       Positive
use social networks at                     • 36% (2010)
                             attitude
least once a week).
                              toward       • 69% (2012)
                          libraries with   • 80% - in villages
                                                                 6
                                ICT          (2012)
NATIONAL-LEVEL DYNAMICS

     Adults 18+                            2010         2012

                          Growth of
                        computer users
                                           38%          45%

                        Internet – the
                          third most
                        popular library
                                            5%          16%
Computers/internet          service
are used more for
communication and         The modern
entertainment           image of the ICT   51%          65%
purposes than for job       library
related activities
(63% - Skype).           Citizens’ weak
                           interest in     68.1%        74%    7
                             libraries
LEADING NATIONAL-LEVEL TRENDS
                               POTENTIAL FOR FUTURE LIBRARY DEVELOPMENT

• Population in                                      •   Hobbies and interests (18%)
  villages/small towns                               •   Admin services (16%)
• Unemployed people                                  •   Health (14%)
• Minorities                                         •   Employment (14%)
• People with low incomes       Leading    Need of
                                 target   ICT based
• Children and young            groups
  people                                   services
                                            (18+)

                                  Age       Risks
• Learning through               (7–18)     (18+)
  computer games (50% of
  children)                                         •    Lack of library service needs
• ICT – a youth attraction                            (66 %)
  tool                                              • Lack of interest in library ICT
• Complementary                                       services (52%)
  educational role in                               • Weak interest in the         8
  building ICT skills (39% -                          development of ICT skills
  11–18 years)
REVITALIZING INTEREST IN LIBRARIES
                                         THROUGH MODERN TECHNOLOGY


                      ICT
                                    ICT          CHILDREN /
                                                   YOUTH
                                                                    ADULTS


                                         LIBRARY
                                      REGISTRATION        50%         32%
                                        INCENTIVE

                                         GROWTH IN
                                        LIBRARY VISIT         70%      54%
                                         FREQUENCY

                                     ICT – A LEADING
                                         REASON           73%          62%

                                                                         9

Survey among target library users
THE GLOB@L LIBRARIES – BULGARIA
                                    A POINT TO DIGITAL AND SOCIAL INCLUSION

                                              • Elderly people (51–60) – most
                   YOUTH                      affected by library ICT training
                  CHILDREN                    (38%)
                                              • Young adults (18–30) and
                                              unemployed people point out
                                              most frequently that the free
                                              access to ICT is the reason for
                                              their more frequent library visits.
                                              20% of adults have looked for jobs
                                              at the library, 8% were successful.
                                              • Youth (11–18) – every tenth
                                              person has participated in library
                                              training (in 30% of the cases these
                                              are ICT training events)     10


Survey among target library users
THE GLOB@L LIBRARIES – BULGARIA
                                    A POINT TO DIGITAL AND SOCIAL INCLUSION


                    YOUTH
                                               • People in villages and small
                   CHILDREN                    towns are more active library
                                               ICT users than people in big
                                               towns and cities (especially
                                               among children and youth –
                                               more than 70% are active
                                               users)

                                               • For Turkish and Roma kids,
                                               the library is often the only
                                               place for access to ICT – active
                                               users (78% and 80%)

                                                                           11


Survey among target library users
NEED OF AND INTEREST IN ICT BASED INFORMATION SERVICES

  • Information about                              • Computer skills courses
    interesting things                               for working with
  • Processing of pictures                           multimedia, processing
  • Computer games                                   of pictures, MS Office
  • Topics – plants,                               • Topics – famous people,
    animals, birthplace                              environment, birthplace
    history                                          history
                                    7–10   11–18


  • Information about               18+     18+    • Online administrative
    culture and recreation                           services
  • Computer training                              • Education services
  • Employment, social                             • Services related to
    and health status                                economic activities
    services                                                             12


Survey among target library users
POTENTIAL FOR FUTURE DEVELOPMENT

          THE LIBRARY: A REVITALIZED COMMUNITY CENTER

• The library – a modern information center for ICT based communication
  and exchange of experience, not a “book depository”
• The library – an agent in the process of social inclusion of vulnerable
  groups

“Program activities brought to the library     “It’s nice, just like a club. You use some
users who had never set foot in it before.     computers, share something, exchange
These are minority representatives”.           information – like in a kind of a family”.


• The library – a sought-after partner to the local community

“In relation to the cultural initiatives taking place in the municipality, we have become
a very sought-after partner due to the fact that we already have equipment and 13
rooms”.
POTENTIAL FOR FUTURE DEVELOPMENT


               THE LIBRARY: AN EDUCATIONAL CENTER


• Response to increased education needs – the majority of users (60%)
  need ICT skills improvement, in contrast to the national-level trend.




• Lifelong learning – an alternative center for informal ICT training for
  elderly people (51–60).
 The group of the most elderly (60+) remains the most digitally          14

 excluded one – 70% of them do not use library ICT whatsoever.
POTENTIAL FOR FUTURE DEVELOPMENT

                 THE LIBRARY: AN EDUCATIONAL CENTER

• Partnerships with schools – an auxiliary role in ensuring children’s and
  young people’s literacy, school preparation and ICT skills development.


  “Children are coming back to the           “We are trying to include the
 library and, along with computer            multimedia in many activities
 use, they also borrow books, talk to        because it is interesting to everyone.
 each other. After all, we are an            We have started delivering open
 intellectual environment where              lessons with teachers on
 language and everything else is at a        encyclopedias, reference books,
 very different level than in the            dictionaries, and we use the
 street...”                                  multimedia.”
• Learning through playing – the library, as a place for ICT based
  entertainment and communication of children and youth, has serious
  resources for impacting the young generation’s personality       15

  development.
POTENTIAL FOR FUTURE DEVELOPMENT

       THE LIBRARY: A CENTER FOR INNOVATIVE ICT SERVICES

• Information services related to culture
• Services related to employment, online job search, social and health
  insurance status.

“Many of our users are unemployed.           “One of our unemployed people… aged
Some of them are not computer literate       50+… took part… in a training program
and the Glob@l Libraries Program is          and then in the From Social Assistance
very helpful for them… we provide to         to Employment Program… thanks to the
them free classes on CV design, for          computers, he accessed the information,
example. Then we send the CVs to some        filled in his papers, got involved and is
companies”.                                  currently very happy”.

                                                                                 16
• Online communication services
UNFILLED SERVICE RANGE NICHES




    TRAINING
                   BUSINESS


        PARTNERSHIPS




ACCELERATED POSITIVE CHANGE IN            17
        PEOPLE’S LIVES
DISTRICT MEETINGS HIGHLIGHTS IN 2012




   Exchange of experience (interesting practices) among
    colleagues, including in different areas
   Attracting partners
   Work with volunteers
   Development of new e-services
   Provision of services to different local community target
    groups
   Ideas of new library initiatives
   Interaction with local authorities
   Using new technology in regional studies activities
                                                                18
RECOMMENDATIONS




   Conduct meetings in 2013, if possible, together with other
    districts
   Highlight untraditional library services and practices –
    provision of e-services outside the library, thematic movie
    lectures, innovative services for people at risk or with special
    needs
   Short presentations in line with meetings’ topics


                                                                       19
MEETINGS (LOCAL DEVELOPMENT FORUMS) IN 2013




District meetings of two districts       Local meetings of target libraries

 More partners                       Libraries from one district
 Attendance only by                  Focus on a specific topic
  libraries directly                   (employment, advocacy, etc.)
  interested in the topic             Duration – one day
 Recommended duration                Can be:
  – two days                               Off-site (outside the DL)
                                           More than one meeting a
                                            year

                                                                              20
PRIORITIES OF LOCAL DEVELOPMENT FORUMS




   Target library advocacy

   Tracking and documentation of the program’s effect
    (impact)

   Provision of modern ICT based services to citizens and
    local communities

   Enhancing target libraries’ capacity for implementing
    national policies in the area of digital inclusion

   Training of librarians and training of citizens at target   21
    libraries
PROJECT PROPOSALS 2013




 Eligible beneficiaries – all target libraries
 Project proposal calls in two sessions

 Project duration of up to six months

 Approval based on Glob@l Libraries – Bulgaria
  Program priorities




                                                     22
Thank you for your
                     attention!

Krasimir Hristov
Regional Manager
Glob@l Libraries – Bulgaria
Program Management Unit
1 Hristo Belchev St., floor 6, Sofia
Phone: +359 2 981 27 08
E-mail: k.hristov@glbulgaria.net       23
Web: www.glbulgaria.bg

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How Bulgarian Libraries Are Embracing Technology

  • 1. THE GLOB@L LIBRARIES – BULGARIA PROGRAM AND THE CHANGES TO BULGARIAN LIBRARIES (VISION, SERVICES, USERS) 1 Krasimir Hristov Sliven, 29 November 2012
  • 2. GLOB@L LIBRARIES – BULGARIA PROGRAM IMPACT ASSESSMENT INTERIM STUDY Implementation Alpha Research Period August–October 2012 Assessment of the GLB Program impact focusing on:  Comparative analysis vis-à-vis Baseline Study data  Impact on end target groups: - target library user - local communities Objectives - general public  Range of ICT services at target libraries  Need of and interest in new services  Potential for development of innovative services and ensuring sustainability of results beyond the end of the program 2
  • 3. INTERIM STUDY CHARACTERISTICS Quantitative methods  Nationally representative survey among the adult population Component 1  Nationally representative survey among children and young people (7–10 and 11–18 years)  Survey among target library users (7–10, 11–18 and 18+ years)  Survey among target library staff Qualitative methods  Focus groups with target library users, target library staff and local community representatives/local Component 2 partners 3
  • 4. NATIONAL-LEVEL TRENDS Substantial growth in ICT usage among the entire population. LEADING CONCLUSION! Target libraries equipped with modern ICT technology and trained staff provide opportunities for social inclusion of vulnerable groups like:  People living in small settlements  Minority groups  Elderly people (60+)  People with low incomes and unemployed people  Children and young people 4
  • 5. NATIONAL-LEVEL DYNAMICS 2012 Children 7–10 years 2010 - 75% used a computer - 91% say they are familiar with - 52% high self- computers evaluation of ICT skills -71% high self- - 2% used library evaluation of ICT skills computers Computer games and - 10% use library entertainment are a - 20% liked reading very computers major computer use much incentive among - 30% like reading very children (84%). much 5
  • 6. NATIONAL-LEVEL DYNAMICS Young people 11–18 Computers have • 74% (2010) years become part of everyday life • 83% (2012) The library – a popular place • 5% (2010) for young people to • 13% (2012) access ICT With growing age, computers become means of communication. (82% Positive use social networks at • 36% (2010) attitude least once a week). toward • 69% (2012) libraries with • 80% - in villages 6 ICT (2012)
  • 7. NATIONAL-LEVEL DYNAMICS Adults 18+ 2010 2012 Growth of computer users 38% 45% Internet – the third most popular library 5% 16% Computers/internet service are used more for communication and The modern entertainment image of the ICT 51% 65% purposes than for job library related activities (63% - Skype). Citizens’ weak interest in 68.1% 74% 7 libraries
  • 8. LEADING NATIONAL-LEVEL TRENDS POTENTIAL FOR FUTURE LIBRARY DEVELOPMENT • Population in • Hobbies and interests (18%) villages/small towns • Admin services (16%) • Unemployed people • Health (14%) • Minorities • Employment (14%) • People with low incomes Leading Need of target ICT based • Children and young groups people services (18+) Age Risks • Learning through (7–18) (18+) computer games (50% of children) • Lack of library service needs • ICT – a youth attraction (66 %) tool • Lack of interest in library ICT • Complementary services (52%) educational role in • Weak interest in the 8 building ICT skills (39% - development of ICT skills 11–18 years)
  • 9. REVITALIZING INTEREST IN LIBRARIES THROUGH MODERN TECHNOLOGY ICT ICT CHILDREN / YOUTH ADULTS LIBRARY REGISTRATION 50% 32% INCENTIVE GROWTH IN LIBRARY VISIT 70% 54% FREQUENCY ICT – A LEADING REASON 73% 62% 9 Survey among target library users
  • 10. THE GLOB@L LIBRARIES – BULGARIA A POINT TO DIGITAL AND SOCIAL INCLUSION • Elderly people (51–60) – most YOUTH affected by library ICT training CHILDREN (38%) • Young adults (18–30) and unemployed people point out most frequently that the free access to ICT is the reason for their more frequent library visits. 20% of adults have looked for jobs at the library, 8% were successful. • Youth (11–18) – every tenth person has participated in library training (in 30% of the cases these are ICT training events) 10 Survey among target library users
  • 11. THE GLOB@L LIBRARIES – BULGARIA A POINT TO DIGITAL AND SOCIAL INCLUSION YOUTH • People in villages and small CHILDREN towns are more active library ICT users than people in big towns and cities (especially among children and youth – more than 70% are active users) • For Turkish and Roma kids, the library is often the only place for access to ICT – active users (78% and 80%) 11 Survey among target library users
  • 12. NEED OF AND INTEREST IN ICT BASED INFORMATION SERVICES • Information about • Computer skills courses interesting things for working with • Processing of pictures multimedia, processing • Computer games of pictures, MS Office • Topics – plants, • Topics – famous people, animals, birthplace environment, birthplace history history 7–10 11–18 • Information about 18+ 18+ • Online administrative culture and recreation services • Computer training • Education services • Employment, social • Services related to and health status economic activities services 12 Survey among target library users
  • 13. POTENTIAL FOR FUTURE DEVELOPMENT THE LIBRARY: A REVITALIZED COMMUNITY CENTER • The library – a modern information center for ICT based communication and exchange of experience, not a “book depository” • The library – an agent in the process of social inclusion of vulnerable groups “Program activities brought to the library “It’s nice, just like a club. You use some users who had never set foot in it before. computers, share something, exchange These are minority representatives”. information – like in a kind of a family”. • The library – a sought-after partner to the local community “In relation to the cultural initiatives taking place in the municipality, we have become a very sought-after partner due to the fact that we already have equipment and 13 rooms”.
  • 14. POTENTIAL FOR FUTURE DEVELOPMENT THE LIBRARY: AN EDUCATIONAL CENTER • Response to increased education needs – the majority of users (60%) need ICT skills improvement, in contrast to the national-level trend. • Lifelong learning – an alternative center for informal ICT training for elderly people (51–60). The group of the most elderly (60+) remains the most digitally 14 excluded one – 70% of them do not use library ICT whatsoever.
  • 15. POTENTIAL FOR FUTURE DEVELOPMENT THE LIBRARY: AN EDUCATIONAL CENTER • Partnerships with schools – an auxiliary role in ensuring children’s and young people’s literacy, school preparation and ICT skills development. “Children are coming back to the “We are trying to include the library and, along with computer multimedia in many activities use, they also borrow books, talk to because it is interesting to everyone. each other. After all, we are an We have started delivering open intellectual environment where lessons with teachers on language and everything else is at a encyclopedias, reference books, very different level than in the dictionaries, and we use the street...” multimedia.” • Learning through playing – the library, as a place for ICT based entertainment and communication of children and youth, has serious resources for impacting the young generation’s personality 15 development.
  • 16. POTENTIAL FOR FUTURE DEVELOPMENT THE LIBRARY: A CENTER FOR INNOVATIVE ICT SERVICES • Information services related to culture • Services related to employment, online job search, social and health insurance status. “Many of our users are unemployed. “One of our unemployed people… aged Some of them are not computer literate 50+… took part… in a training program and the Glob@l Libraries Program is and then in the From Social Assistance very helpful for them… we provide to to Employment Program… thanks to the them free classes on CV design, for computers, he accessed the information, example. Then we send the CVs to some filled in his papers, got involved and is companies”. currently very happy”. 16 • Online communication services
  • 17. UNFILLED SERVICE RANGE NICHES TRAINING BUSINESS PARTNERSHIPS ACCELERATED POSITIVE CHANGE IN 17 PEOPLE’S LIVES
  • 18. DISTRICT MEETINGS HIGHLIGHTS IN 2012  Exchange of experience (interesting practices) among colleagues, including in different areas  Attracting partners  Work with volunteers  Development of new e-services  Provision of services to different local community target groups  Ideas of new library initiatives  Interaction with local authorities  Using new technology in regional studies activities 18
  • 19. RECOMMENDATIONS  Conduct meetings in 2013, if possible, together with other districts  Highlight untraditional library services and practices – provision of e-services outside the library, thematic movie lectures, innovative services for people at risk or with special needs  Short presentations in line with meetings’ topics 19
  • 20. MEETINGS (LOCAL DEVELOPMENT FORUMS) IN 2013 District meetings of two districts Local meetings of target libraries  More partners  Libraries from one district  Attendance only by  Focus on a specific topic libraries directly (employment, advocacy, etc.) interested in the topic  Duration – one day  Recommended duration  Can be: – two days  Off-site (outside the DL)  More than one meeting a year 20
  • 21. PRIORITIES OF LOCAL DEVELOPMENT FORUMS  Target library advocacy  Tracking and documentation of the program’s effect (impact)  Provision of modern ICT based services to citizens and local communities  Enhancing target libraries’ capacity for implementing national policies in the area of digital inclusion  Training of librarians and training of citizens at target 21 libraries
  • 22. PROJECT PROPOSALS 2013  Eligible beneficiaries – all target libraries  Project proposal calls in two sessions  Project duration of up to six months  Approval based on Glob@l Libraries – Bulgaria Program priorities 22
  • 23. Thank you for your attention! Krasimir Hristov Regional Manager Glob@l Libraries – Bulgaria Program Management Unit 1 Hristo Belchev St., floor 6, Sofia Phone: +359 2 981 27 08 E-mail: k.hristov@glbulgaria.net 23 Web: www.glbulgaria.bg