3. 2300% Internet User Growth

6. E – Biz VS. E - Commerce E-Business E-Commerce

7. E – Commerce Type C2C B2C ( Amazon ) C2B B2B Business Consumer Business Consumer

8. PC per 1,000 people 1 10 100 1,000 Internet market World Class Internet users in % of total population 0% 10% 20% 30% 40% 50% 60% USA JP KR SG HK CH PH ID TH IN France ML TW Spain

9. Internet users (mil) E-Commerce Rev. (mil $) Internet and e-Commerce Val u e Growth in Thailand

10. E-Bookstore in Thailand Virtual Bookstore Physical & Virtual Bookstore E-Bookstore in Thailand

11. What does the Book Industry look like ?

12. Publishers Wholesalers Retail Stores Consumers Book club Mail order Libraries and Institutes Authors

14. UNIT IN BILLION USD

16. Marketing Strategies How does Amazon.com compete on the web ?

17. Marketing MiX Product Price Place Promotion

24. Customer View Customer Solution Customer Cost Convenience Communication Book guarantee No transportation cost Search engine Database management

25. Compare Amazon.com with a Traditional Bookstore ?

31. SWOT analysis for Amazon.com ?