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Social Media &
The University Classroom
         LTSI 2010

          Jason Michel
          Andy Revelle
           Glenn Platt
Agenda
What Is Social Media?

What Do We Know About Social Media Users?

Who Is Using Social Media?

What Do We Know About Faculty And Social
Media?

Taxonomy and Examples Of Social Media Use In
Classrooms.
Images of Media
  Consumption
What Do They Have In Common?
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
Technology-Driven Change in the Last 15
Years Has Changed the Media Landscape
Old Media Model:
  One-To-Many
New Media Model:
 Many-To-Many
What is Social
    Media
Social Media are digital tools that
facilitate conversation...

All kinds of conversation.
Traditional Media
   •broadcasts
   •doesn’t listen
   •has one message
   •monologue
Social Media Is More Like
    A Cocktail Party
Social Media
•short conversations
•rapid change
•personal
•engaging
•interactive
[Digg] was ... something that we wanted
to try out by giving power and control
back to the masses. Typically with
technology news sites a handful of
editors choose which stories are relevant
and which they believe the audience
would like to read about. This was the
first time that anyone experimented with
allowing the general mass audience to
decide what they believed to be the most
important topic of the day.

             Kevin Rose, digg Founder
LTSI 2010 Social Media in Higher Education
What Do We Know About
 Social Media Users?
3 out of 4 Americans       61% of Facebook users
use it                     are middle aged or older

2/3 of the global          900,000 blog posts each
Internet population uses   day
it
                           Classmates.com has
                           largest user base over
                           65
What Do We Know About
 Social Media Users?
  20 Hours of YouTube added per
  minute

  440,000,000 YouTube videos
  watched each day

  4 billion photos on Flickr
25% of social media users are 35-44
What Do We Know About
 Social Media Users?
  50,000,000 t weets each day on
  Twitter

  5 billion things added to
  Facebook each week

  If Facebook was a country...
What Do We Know About
 Social Media Users?
50% of Facebook users      Years it took for media
check in once a day.       to reach 50m people:

84% of social                Radio: 38 years
net working sites have
more women than men.         Film: 13 years

More social media is         TV: 4 years
shared by mobile devices
than desktop                 Facebook: 6 mo.
Who is Using Social Media?
LTSI 2010 Social Media in Higher Education
It’s not the young
       folks...
What Do We Know About
Faculty and Social Media
    More than four out of every five professors use
    social media.

    More than half of professors use tools like video,
    blogs, podcasts, and wikis in their classes.

    By a ratio of over four to one, faculty members
    report that social media have value for teaching.
What Do We Know About
Faculty and Social Media
    Almost one-quarter of professors have accounts on
    four or more social net works, and 59 percent have
    more than one account.

    Nearly one-third of faculty members use social
    net works to communicate with their peers, and
    more than 30 percent use them to communicate
    with students.
What Do We Know About
Faculty and Social Media
    Professors with more than 20 years of teaching
    experience use social media only slightly less than
    do their younger peers.

    Faculty members working in the humanities and
    social sciences report greater social-media use than
    those in mathematics, science, and business.
LTSI 2010 Social Media in Higher Education
Taxonomy of
Social Media
Expressing
Publication

  Blog

  Wiki

  Microblog

  Livecast

  News
Blogger
Examples
 Math Blog

  Blogger
Wordpress
Examples
  AIMS
Wiki
Examples
MU Composition

   PBWiki
Twitter
Yes, Even The
 Dalai Lama
   Tweets
Examples
100 Ways To Teach with Twitter

          TweetDeck
uStream
digg
RSS
Examples
Google Reader
Social Platforms
Facebook

MySpace

Hi5

Bebo

Friendster

Orkut
Facebook
Examples
100 Ways To Use Facebook In The Classroom

     Using Facebook In The Classroom
Expressing
Discussion

  Forum

  IM/VoIP/VideoChat

  Comment

  3D

  Polling
ProBoards
DimDim
Disqus
Habbo
SMS Poll
The Quantified Self
Networking


Search

Business Net working

Your Own Net work
Google
Hunch
Aardvark
LinkedIn
Ning
Sharing
Content

  Video

  Photo

  Music

  Links

  Docs
YouTube
Flickr
last.fm
delicious
Zoho
Slideshare.net
Sharing

Product

  Recommendations

  Suggestions

  Sharing
Yelp
Crowdsourcing
swaptree
Sharing
Place

  Addresses

  Location

  Events

  Trips
Plaxo
FourSquare
Tungle.me
TripIt
Gaming
Social

Casual

Casual MMO

MOG

MMORPG
Social Media and Higher
  Education Resources
   http://disruptology.com/social-media-resources-for-
   educators/

   http://delicious.com/tag/socialmedia+education
   +university
Questions?

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