1. March 8, 2013
CRIMSON MARKETING

2. Notice that qualifier: “active”
users -- it is a measure of the
number of people actively
participating on Google+
(Twitter, LinkedIn, YouTube, Pinterest, Tumblr)
*According to GlobalWebIndex

3. Active Users
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4. On Google+, you and your
brand can do research on the
person who has circled you,
circle them back, and (most
importantly) add that person
to unique circles based on
how that person fits into
your brand’s target market.
This creates a better and more valuable communication channel

5. Circlecentric Marketing
o Can now notify and email that contact
o Can now engage on their content
o Can put them into public communities
o Put them into private communities, private events, private hangouts
o Private posts
o Exclusive offers
o Increased 1-1 engagement
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6. Posting to Google+ using your authorship* profile makes it much
more likely to increase SEO because of Google’s tight integration
with their search engine
*For more information on Google ‘authorship,’ follow the link

7. Organic search results
o Authorship great for thought leaders, bloggers, and others representing
your brand
o Ripples let you find your influencers and engage with them
o Sharing links amongst one another improves search results
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8. Google+ is Google, and their integration across its entire
platform will go deeper and become stronger
Wallet, Mail, Maps, Andriod, Chrome, Play, Drive
This strategy allows them to provide even more relevant search results, thus
making advertising much more valuable on the search engine

9. Long-term Vision
o Many entry points
o Many integration points
o Google+ integration with advertising improves click-through rates
o Their investment will only increase
o Think of Google+ as your best opportunity for SEO optimization
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10. Thank You!
Glenn Gow
www.crimson-consulting.com
650.429.0334
CRIMSON MARKETING