SlideShare una empresa de Scribd logo

Online marketing 2012 extension fall conference

•Descargar como PPTX, PDF•
•
Glenn Muske
Glenn Muske

An introduction to online marketing in general with additional specific information for etailing, agriturism and food products

1 de 11
Online Marketing for Small Businesses NDSU Extension Fall Conference 11/8/12 Glenn Muske Rural and Agribusiness Enterprise Development Specialist NDSU Extension Center for Community Vitality MORE INFORMATION Website: www.ag.ndsu.edu/smallbusines Facebook: www.facebook.com/NDSUextsmallbiz Twitter: www.twitter.com/gmuske
Objectives • Examine need to be online • What does online mean?
Is an online presence needed?
Define “Online”
Online Help for Small Business Owners • Direct Marketing Food Specialty Products Online • Online Marketing for Agritourism • E-tailing or Retailing Online
Curriculum and Supporting Newsletter: http://go.unl.edu/directmarketingfood
Agritourism
Outline • Being Online • Getting Found • The Experience • Customer Focus • Telling Others Facebook YouTube LinkedIn Twitter Pinterest Instagram Email Podcasts Photo sharing Blogs Taping the Experience • Future Trends • References and Resources
E-tailing Spring/Summer, 2013 https://sites.google.com/site/nacdepetailing/
Final Thoughts • Online is just one part of marketing • Curricula can be self-guided or used in a traditional educational setting • Large files – If doing them where you have slow (or no) Internet service, you may want to preload PDF versions. • To best help SBOs, use social media tools yourself. • ENCOURAGE, ENCOURAGE, ENCOURAGE!!!

Recomendados

Groupmpresentation
GroupmpresentationGroupmpresentation
GroupmpresentationDaniella Asare
 
Groupmpresentationnew
GroupmpresentationnewGroupmpresentationnew
GroupmpresentationnewDaniella Asare
 
Angles power
Angles powerAngles power
Angles powerMireia Pujol Rodríguez
 
Ccv board 71713
Ccv board 71713Ccv board 71713
Ccv board 71713Glenn Muske
 
Small Business and Community: What They Bring and How We Can Support
Small Business and Community: What They Bring and How We Can SupportSmall Business and Community: What They Bring and How We Can Support
Small Business and Community: What They Bring and How We Can SupportGlenn Muske
 
Local Foods and Local Leaders - July, 2015 CDS presentation
Local Foods and Local Leaders - July, 2015 CDS presentationLocal Foods and Local Leaders - July, 2015 CDS presentation
Local Foods and Local Leaders - July, 2015 CDS presentationGlenn Muske
 
Winery and vineyard business 215
Winery and vineyard business 215Winery and vineyard business 215
Winery and vineyard business 215Glenn Muske
 
Social Media: Helping Customers Find the Farmer (part 3)
Social Media: Helping Customers Find the Farmer (part 3)Social Media: Helping Customers Find the Farmer (part 3)
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
 

Recomendados

Groupmpresentation
GroupmpresentationGroupmpresentation
GroupmpresentationDaniella Asare
 
Groupmpresentationnew
GroupmpresentationnewGroupmpresentationnew
GroupmpresentationnewDaniella Asare
 
Angles power
Angles powerAngles power
Angles powerMireia Pujol Rodríguez
 
Ccv board 71713
Ccv board 71713Ccv board 71713
Ccv board 71713Glenn Muske
 
Small Business and Community: What They Bring and How We Can Support
Small Business and Community: What They Bring and How We Can SupportSmall Business and Community: What They Bring and How We Can Support
Small Business and Community: What They Bring and How We Can SupportGlenn Muske
 
Local Foods and Local Leaders - July, 2015 CDS presentation
Local Foods and Local Leaders - July, 2015 CDS presentationLocal Foods and Local Leaders - July, 2015 CDS presentation
Local Foods and Local Leaders - July, 2015 CDS presentationGlenn Muske
 
Winery and vineyard business 215
Winery and vineyard business 215Winery and vineyard business 215
Winery and vineyard business 215Glenn Muske
 
Social Media: Helping Customers Find the Farmer (part 3)
Social Media: Helping Customers Find the Farmer (part 3)Social Media: Helping Customers Find the Farmer (part 3)
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
 
Prioritize Your Community Giving
Prioritize Your Community GivingPrioritize Your Community Giving
Prioritize Your Community GivingGlenn Muske
 
Apresentação automatus embalagem
Apresentação automatus embalagemApresentação automatus embalagem
Apresentação automatus embalagemianivwainberg
 
Het zegemeer
Het zegemeerHet zegemeer
Het zegemeerlode64
 
Social media in 15 min per week 081616
Social media in 15 min per week 081616Social media in 15 min per week 081616
Social media in 15 min per week 081616Glenn Muske
 
Choapa y comunas
Choapa y comunasChoapa y comunas
Choapa y comunaseditoreldespertador
 
Marketing and Ecommerce
Marketing and Ecommerce Marketing and Ecommerce
Marketing and Ecommerce Glenn Muske
 
ND Local Foods SARE project
ND Local Foods SARE project ND Local Foods SARE project
ND Local Foods SARE project Glenn Muske
 
Arets-Ergonomie
Arets-ErgonomieArets-Ergonomie
Arets-ErgonomieMaurice Arets
 
Groupmpresentationnew
GroupmpresentationnewGroupmpresentationnew
GroupmpresentationnewDaniella Asare
 
10 things to Know Before Starting a Biz - SCORE Workshop
10 things to Know Before Starting a Biz - SCORE Workshop10 things to Know Before Starting a Biz - SCORE Workshop
10 things to Know Before Starting a Biz - SCORE WorkshopGlenn Muske
 
Effective Social Media Lessons Learned
Effective Social Media Lessons LearnedEffective Social Media Lessons Learned
Effective Social Media Lessons LearnedGlenn Muske
 
10 things to know before starting a biz
10 things to know before starting a biz10 things to know before starting a biz
10 things to know before starting a bizGlenn Muske
 
Groupmpresentationnew
GroupmpresentationnewGroupmpresentationnew
GroupmpresentationnewDaniella Asare
 
Online marketing ellendale 2014
Online marketing ellendale 2014Online marketing ellendale 2014
Online marketing ellendale 2014Glenn Muske
 
Small Business Marketing Resources
Small Business Marketing ResourcesSmall Business Marketing Resources
Small Business Marketing ResourcesJustin Shimoon
 
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa DverErin Murphy
 
How Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessHow Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
 
Use of social media to leverage business
Use of social media to leverage businessUse of social media to leverage business
Use of social media to leverage businessNahid Anjum
 
Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...
Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...
Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Maureen Ladley
 
Generating Sales in Real Estate through Social Media
Generating Sales in Real Estate through Social MediaGenerating Sales in Real Estate through Social Media
Generating Sales in Real Estate through Social MediaBjornson Bernales
 
Ilina-Chipilska-CV
Ilina-Chipilska-CVIlina-Chipilska-CV
Ilina-Chipilska-CV★ Ilina Chipilska ★
 

Más contenido relacionado

Destacado

Prioritize Your Community Giving
Prioritize Your Community GivingPrioritize Your Community Giving
Prioritize Your Community GivingGlenn Muske
 
Apresentação automatus embalagem
Apresentação automatus embalagemApresentação automatus embalagem
Apresentação automatus embalagemianivwainberg
 
Het zegemeer
Het zegemeerHet zegemeer
Het zegemeerlode64
 
Social media in 15 min per week 081616
Social media in 15 min per week 081616Social media in 15 min per week 081616
Social media in 15 min per week 081616Glenn Muske
 
Marketing and Ecommerce
Marketing and Ecommerce Marketing and Ecommerce
Marketing and Ecommerce Glenn Muske
 
ND Local Foods SARE project
ND Local Foods SARE project ND Local Foods SARE project
ND Local Foods SARE project Glenn Muske
 
10 things to Know Before Starting a Biz - SCORE Workshop
10 things to Know Before Starting a Biz - SCORE Workshop10 things to Know Before Starting a Biz - SCORE Workshop
10 things to Know Before Starting a Biz - SCORE WorkshopGlenn Muske
 
Effective Social Media Lessons Learned
Effective Social Media Lessons LearnedEffective Social Media Lessons Learned
Effective Social Media Lessons LearnedGlenn Muske
 
10 things to know before starting a biz
10 things to know before starting a biz10 things to know before starting a biz
10 things to know before starting a bizGlenn Muske
 

Destacado (13)

Prioritize Your Community Giving
Prioritize Your Community GivingPrioritize Your Community Giving
Prioritize Your Community Giving
 
Apresentação automatus embalagem
Apresentação automatus embalagemApresentação automatus embalagem
Apresentação automatus embalagem
 
Het zegemeer
Het zegemeerHet zegemeer
Het zegemeer
 
Social media in 15 min per week 081616
Social media in 15 min per week 081616Social media in 15 min per week 081616
Social media in 15 min per week 081616
 
Choapa y comunas
Choapa y comunasChoapa y comunas
Choapa y comunas
 
Marketing and Ecommerce
Marketing and Ecommerce Marketing and Ecommerce
Marketing and Ecommerce
 
ND Local Foods SARE project
ND Local Foods SARE project ND Local Foods SARE project
ND Local Foods SARE project
 
Arets-Ergonomie
Arets-ErgonomieArets-Ergonomie
Arets-Ergonomie
 
Groupmpresentationnew
GroupmpresentationnewGroupmpresentationnew
Groupmpresentationnew
 
10 things to Know Before Starting a Biz - SCORE Workshop
10 things to Know Before Starting a Biz - SCORE Workshop10 things to Know Before Starting a Biz - SCORE Workshop
10 things to Know Before Starting a Biz - SCORE Workshop
 
Effective Social Media Lessons Learned
Effective Social Media Lessons LearnedEffective Social Media Lessons Learned
Effective Social Media Lessons Learned
 
10 things to know before starting a biz
10 things to know before starting a biz10 things to know before starting a biz
10 things to know before starting a biz
 
Groupmpresentationnew
GroupmpresentationnewGroupmpresentationnew
Groupmpresentationnew
 

Similar a Online marketing 2012 extension fall conference

Online marketing ellendale 2014
Online marketing ellendale 2014Online marketing ellendale 2014
Online marketing ellendale 2014Glenn Muske
 
Small Business Marketing Resources
Small Business Marketing ResourcesSmall Business Marketing Resources
Small Business Marketing ResourcesJustin Shimoon
 
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa DverErin Murphy
 
How Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessHow Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
 
Use of social media to leverage business
Use of social media to leverage businessUse of social media to leverage business
Use of social media to leverage businessNahid Anjum
 
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Maureen Ladley
 
Generating Sales in Real Estate through Social Media
Generating Sales in Real Estate through Social MediaGenerating Sales in Real Estate through Social Media
Generating Sales in Real Estate through Social MediaBjornson Bernales
 
Why Integration is Essential to Digital Marketing Success
Why Integration is Essential to Digital Marketing SuccessWhy Integration is Essential to Digital Marketing Success
Why Integration is Essential to Digital Marketing SuccessGene Begin
 
Ntcc project on event management marketing
Ntcc project on event management marketing Ntcc project on event management marketing
Ntcc project on event management marketing Uniparts India Ltd.
 
Small Business Social Media Boot Camp- Laying the Groundwork
Small Business Social Media Boot Camp- Laying the GroundworkSmall Business Social Media Boot Camp- Laying the Groundwork
Small Business Social Media Boot Camp- Laying the GroundworkMichaela Alexis
 
Transforming Agri Business to DigiAGRI Business
Transforming Agri Business to DigiAGRI BusinessTransforming Agri Business to DigiAGRI Business
Transforming Agri Business to DigiAGRI BusinessShakir Ali
 
Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Manu Menon
 
How understanding the social era can help your business
How understanding the social era can help your businessHow understanding the social era can help your business
How understanding the social era can help your businessEric Swain
 
The use of social media in heritage organisations
The use of social media in heritage organisationsThe use of social media in heritage organisations
The use of social media in heritage organisationsTom Pert
 
Social Media for CEO's & Leaders
Social Media for CEO's & LeadersSocial Media for CEO's & Leaders
Social Media for CEO's & LeadersGordon Makryllos
 

Similar a Online marketing 2012 extension fall conference (20)

Online marketing ellendale 2014
Online marketing ellendale 2014Online marketing ellendale 2014
Online marketing ellendale 2014
 
Small Business Marketing Resources
Small Business Marketing ResourcesSmall Business Marketing Resources
Small Business Marketing Resources
 
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
 
How Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessHow Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing Business
 
Use of social media to leverage business
Use of social media to leverage businessUse of social media to leverage business
Use of social media to leverage business
 
Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...
Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...
Why Your Brand Works In The “Real World” But Fails When Online - Juntae DeLan...
 
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013
 
Generating Sales in Real Estate through Social Media
Generating Sales in Real Estate through Social MediaGenerating Sales in Real Estate through Social Media
Generating Sales in Real Estate through Social Media
 
Ilina-Chipilska-CV
Ilina-Chipilska-CVIlina-Chipilska-CV
Ilina-Chipilska-CV
 
Why Integration is Essential to Digital Marketing Success
Why Integration is Essential to Digital Marketing SuccessWhy Integration is Essential to Digital Marketing Success
Why Integration is Essential to Digital Marketing Success
 
Ntcc project on event management marketing
Ntcc project on event management marketing Ntcc project on event management marketing
Ntcc project on event management marketing
 
Zeta Klapadaki
Zeta KlapadakiZeta Klapadaki
Zeta Klapadaki
 
Digital Tourism 101 - Yass Valley
Digital Tourism 101 - Yass ValleyDigital Tourism 101 - Yass Valley
Digital Tourism 101 - Yass Valley
 
Small Business Social Media Boot Camp- Laying the Groundwork
Small Business Social Media Boot Camp- Laying the GroundworkSmall Business Social Media Boot Camp- Laying the Groundwork
Small Business Social Media Boot Camp- Laying the Groundwork
 
Transforming Agri Business to DigiAGRI Business
Transforming Agri Business to DigiAGRI BusinessTransforming Agri Business to DigiAGRI Business
Transforming Agri Business to DigiAGRI Business
 
Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Digital Marketing Post-COVID19
Digital Marketing Post-COVID19
 
Social media marketing for business2012
Social media marketing for business2012Social media marketing for business2012
Social media marketing for business2012
 
How understanding the social era can help your business
How understanding the social era can help your businessHow understanding the social era can help your business
How understanding the social era can help your business
 
The use of social media in heritage organisations
The use of social media in heritage organisationsThe use of social media in heritage organisations
The use of social media in heritage organisations
 
Social Media for CEO's & Leaders
Social Media for CEO's & LeadersSocial Media for CEO's & Leaders
Social Media for CEO's & Leaders
 

Más de Glenn Muske

Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...
Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...
Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...Glenn Muske
 
Visual Merchandising: The Silent Salesperson
Visual Merchandising: The Silent SalespersonVisual Merchandising: The Silent Salesperson
Visual Merchandising: The Silent SalespersonGlenn Muske
 
Customer Service: Gain and Retain Customers- Bowman, 2016
Customer Service: Gain and Retain Customers- Bowman, 2016Customer Service: Gain and Retain Customers- Bowman, 2016
Customer Service: Gain and Retain Customers- Bowman, 2016Glenn Muske
 
Networking - Empowering Leaders - Bowman, 2016
Networking - Empowering Leaders - Bowman, 2016Networking - Empowering Leaders - Bowman, 2016
Networking - Empowering Leaders - Bowman, 2016Glenn Muske
 
Social Media: Helping Customers Find the Farmer (part 2)
Social Media: Helping Customers Find the Farmer (part 2)Social Media: Helping Customers Find the Farmer (part 2)
Social Media: Helping Customers Find the Farmer (part 2)Glenn Muske
 
Field to Fork - Marketing Your Efforts
Field to Fork - Marketing Your EffortsField to Fork - Marketing Your Efforts
Field to Fork - Marketing Your EffortsGlenn Muske
 
Marketing Your Farm or Farmers Market
Marketing Your Farm or Farmers MarketMarketing Your Farm or Farmers Market
Marketing Your Farm or Farmers MarketGlenn Muske
 
Effective Family Business Meetings
Effective Family Business MeetingsEffective Family Business Meetings
Effective Family Business MeetingsGlenn Muske
 
Being Entrepreneurial with Your Educational Content
Being Entrepreneurial with Your Educational ContentBeing Entrepreneurial with Your Educational Content
Being Entrepreneurial with Your Educational ContentGlenn Muske
 
NACDEP 2015 - Are we entrepreneurs?
NACDEP 2015 - Are we entrepreneurs?NACDEP 2015 - Are we entrepreneurs?
NACDEP 2015 - Are we entrepreneurs?Glenn Muske
 
What Family Businesses Face in the Bakken and How They Respond
What Family Businesses Face in the Bakken and How They RespondWhat Family Businesses Face in the Bakken and How They Respond
What Family Businesses Face in the Bakken and How They RespondGlenn Muske
 
Networking farrms 215
Networking farrms 215Networking farrms 215
Networking farrms 215Glenn Muske
 
Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)Glenn Muske
 
Etailing nacdep 2014
Etailing nacdep 2014Etailing nacdep 2014
Etailing nacdep 2014Glenn Muske
 
Effective Networking
Effective NetworkingEffective Networking
Effective NetworkingGlenn Muske
 
Biz disaster survive or struggle final
Biz disaster survive or struggle finalBiz disaster survive or struggle final
Biz disaster survive or struggle finalGlenn Muske
 
Acci full content 2014 as of april 7 final
Acci full content 2014 as of april 7 finalAcci full content 2014 as of april 7 final
Acci full content 2014 as of april 7 finalGlenn Muske
 
2014 eXtension Conference - Business Continuity for Small Businesses
2014 eXtension Conference - Business Continuity for Small Businesses 2014 eXtension Conference - Business Continuity for Small Businesses
2014 eXtension Conference - Business Continuity for Small Businesses Glenn Muske
 

Más de Glenn Muske (18)

Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...
Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...
Family Business Contributions to Sustainable and Entrepreneurial Rural Commun...
 
Visual Merchandising: The Silent Salesperson
Visual Merchandising: The Silent SalespersonVisual Merchandising: The Silent Salesperson
Visual Merchandising: The Silent Salesperson
 
Customer Service: Gain and Retain Customers- Bowman, 2016
Customer Service: Gain and Retain Customers- Bowman, 2016Customer Service: Gain and Retain Customers- Bowman, 2016
Customer Service: Gain and Retain Customers- Bowman, 2016
 
Networking - Empowering Leaders - Bowman, 2016
Networking - Empowering Leaders - Bowman, 2016Networking - Empowering Leaders - Bowman, 2016
Networking - Empowering Leaders - Bowman, 2016
 
Social Media: Helping Customers Find the Farmer (part 2)
Social Media: Helping Customers Find the Farmer (part 2)Social Media: Helping Customers Find the Farmer (part 2)
Social Media: Helping Customers Find the Farmer (part 2)
 
Field to Fork - Marketing Your Efforts
Field to Fork - Marketing Your EffortsField to Fork - Marketing Your Efforts
Field to Fork - Marketing Your Efforts
 
Marketing Your Farm or Farmers Market
Marketing Your Farm or Farmers MarketMarketing Your Farm or Farmers Market
Marketing Your Farm or Farmers Market
 
Effective Family Business Meetings
Effective Family Business MeetingsEffective Family Business Meetings
Effective Family Business Meetings
 
Being Entrepreneurial with Your Educational Content
Being Entrepreneurial with Your Educational ContentBeing Entrepreneurial with Your Educational Content
Being Entrepreneurial with Your Educational Content
 
NACDEP 2015 - Are we entrepreneurs?
NACDEP 2015 - Are we entrepreneurs?NACDEP 2015 - Are we entrepreneurs?
NACDEP 2015 - Are we entrepreneurs?
 
What Family Businesses Face in the Bakken and How They Respond
What Family Businesses Face in the Bakken and How They RespondWhat Family Businesses Face in the Bakken and How They Respond
What Family Businesses Face in the Bakken and How They Respond
 
Networking farrms 215
Networking farrms 215Networking farrms 215
Networking farrms 215
 
Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)
 
Etailing nacdep 2014
Etailing nacdep 2014Etailing nacdep 2014
Etailing nacdep 2014
 
Effective Networking
Effective NetworkingEffective Networking
Effective Networking
 
Biz disaster survive or struggle final
Biz disaster survive or struggle finalBiz disaster survive or struggle final
Biz disaster survive or struggle final
 
Acci full content 2014 as of april 7 final
Acci full content 2014 as of april 7 finalAcci full content 2014 as of april 7 final
Acci full content 2014 as of april 7 final
 
2014 eXtension Conference - Business Continuity for Small Businesses
2014 eXtension Conference - Business Continuity for Small Businesses 2014 eXtension Conference - Business Continuity for Small Businesses
2014 eXtension Conference - Business Continuity for Small Businesses
 

Online marketing 2012 extension fall conference

  • 1. Online Marketing for Small Businesses NDSU Extension Fall Conference 11/8/12 Glenn Muske Rural and Agribusiness Enterprise Development Specialist NDSU Extension Center for Community Vitality MORE INFORMATION Website: www.ag.ndsu.edu/smallbusines Facebook: www.facebook.com/NDSUextsmallbiz Twitter: www.twitter.com/gmuske
  • 2. Objectives • Examine need to be online • What does online mean?
  • 3. Is an online presence needed?
  • 5.
  • 6. Online Help for Small Business Owners • Direct Marketing Food Specialty Products Online • Online Marketing for Agritourism • E-tailing or Retailing Online
  • 7. Curriculum and Supporting Newsletter: http://go.unl.edu/directmarketingfood
  • 9. Outline • Being Online • Getting Found • The Experience • Customer Focus • Telling Others Facebook YouTube LinkedIn Twitter Pinterest Instagram Email Podcasts Photo sharing Blogs Taping the Experience • Future Trends • References and Resources
  • 10. E-tailing Spring/Summer, 2013 https://sites.google.com/site/nacdepetailing/
  • 11. Final Thoughts • Online is just one part of marketing • Curricula can be self-guided or used in a traditional educational setting • Large files – If doing them where you have slow (or no) Internet service, you may want to preload PDF versions. • To best help SBOs, use social media tools yourself. • ENCOURAGE, ENCOURAGE, ENCOURAGE!!!