1. Location Intelligence Best Practices

2. Location Intelligence
Where it’s at…

3. Your presenters Year
| Last
Yellowfin CEO, Glen Rabie
Yellowfin Strategic Alliances Manager,
Daniel Shaw-Dennis

4. What is LocationYear
| Last Intelligence?

5. | Functional Delivery
Technical Jargon
11%
Only 11% of IT managers are familiar with
the term “Location intelligence”
Tech Target Survey 2012

6. It all starts |with data Delivery
Functional
80%
Of all data has a location element

7. What does| this include?
Last Year
Being able to map your data is important
•
•90% of marketing managers from across the transport, finance, retail and public
Customers Address
sectors plan on implementing enterprise mapping and geospatial technology in 2012
(Vanson Bourne)
• Store Address
•Organizations like yours listed “geographic-intelligence functions” as the standout
new analytics product requirement for 2012 (Gartner’s 2012 BI Magic Quadrant
survey) • Supplier Location
• Events
• Government Regions
• Sales Territories

8. Spatial dataLast Year determine:
| is used to
• How big is my market area?
• What is my share of the market area?
• Which market areas offer the greatest
potential for growth?
• What is the spending potential for my
product in this market?
• How many stores can this market
support?

9. Benefits of| Mapping in BI
Last Year
• Used where traditional tables/grids,
graphs and other analysis tools fall
short
• Shows where data is NOT located in
addition to where it is located
• Set you maps in motion to see
changes over time

10. Case Studies
How its used

11. | Last Year
Cholera Map of 1854

12. More recentLast Year
| examples

13. Visualization Styles
How to put your data on the map

14. Rasta MapsMobile device v PC
|

15. Polygons | Smart Phone Conversion

16. HeatMaps | Internet Access Growth
• Heat maps should only be used for high
density data

17. Point Data| Tablets & PCs

18. Time Animations & PCs
| Tablets

19. Best Practice
Makes perfect..

20. Best Practice #1
Geocode your data
(mapify it!)

21. | What do they do?
Getting the spatial level right
Geocoding is linking your data to a
geographic / spatial place
•Point
•Zip Code
•County
•State
What’s the right level for your data

22. Where can|IWhat do they do?
get it
• Map Providers
• Govt. Web Sites
• Manually… from Google

23. Best Practice #2
Use multiple layers for
better insight

24. Why Stack| it on
Mobile BI for consumers
Layers provide the ability to mix
and match various metrics to find
correlations and patterns

25. Best Practice #3
Background maps
provide context to your
spatial data points or
polygons

26. Services | Mobile BI for consumers
Google Maps, WMS Layers – see
terrain, cities, streets, population in
the context of your data

27. Best Practice #4
Think beyond traditional
maps and geography

28. Location is| not just BI for consumers
Mobile traditional maps
Use images to provide
alternative mapping options:
•Campus map and student
numbers
•Human body for injury
analytics
•Warehouse floor plan for
stock levels

29. Best Practice #5
Combine mapping with
other visualizations for a
deeper understanding

30. Greater level of analysis consumers
| Mobile BI for
Combine Location analysis with
traditional data analysis & visualization:
•Filtering
•Analytic Dashboards

31. Best Practice #6
Let your location data
drive you to the
information you need.

32. Drill down to the depths consumers
| Mobile BI for
Slice and Dice, Drill through and
Drill down to see the why behind
the where

33. Best Practice #7
Look for opportunities
where no data exists

34. Where thing’s aren’t for consumers
| Mobile BI
Seeing what’s not there is the big
opportunity:
•Where could I put new stores
•Should I change my marketing target
areas and channels
•What is my target demographic

35. Conclusion
Questions

36. More InformationYear
| Last
Yellowfin
www.yellowfinbi.com
Feedback & Questions
pr@yellowfin.bi @YellowfinBI
Yellowfin LinkedIn User Group