Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonhard)
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This is the edited version of my presentation at SwissNex San Francisco on April 10, 2012, see http://swissnexsanfrancisco.org/Ourwork/events/dataisthenewoil Video will be on http://www.youtube.com/gleonhard shortly. Topics
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Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonhard)
- 1. Data » Oil? Privacy » Publicy...? Gerd Leonhard, Futurist @gleonhard & CEO TheFuturesAgency
- 2. first found via Clive Humby @ AMA
- 3. @gleonhard first found via Clive Humby @ AMA
- 5. Data: volunteered... The future is already here! observed... inferred Thanks to Kevin Kelly
- 6. 1990 2005 2015 A Networked Society means Data goes center-stage
- 7. The future is already here! Earned Media / the Social OS accept significant Control-Loss
- 8. The future is already here! People of the Screen* are rampant Data Producers
- 9. The future is already here! Meta-Content explodes in value
- 10. The future is already here! We are heading towards total Transparency
- 11. The future is already here! It used to be that publicy had to be paid-for. Soon, privacy may have to be paid-for *hat tip to Jeff Jarvis
- 12. The future is already here! “Change the instruments, and you will change the entire social theory that goes with them” Bruno Latour 2009
- 14. Data+ Social + Mobile + Location The future is already here! about to become a $1 Trillion market
- 15. The future is already here! Time for Privacy Standards *
- 16. The future is already here! A do not track / use option will be important...but...
- 17. The future is already here! and eat it? Having the cake
- 18. The future is already here! A few quick reminders re Oil *Kuwait soldier image via AlGore app ‘our choice’
- 19. The future is already here! Who is the next BP Exxon-Mobil Shell?
- 20. The future is already here! Big Data... like Big Oil?
- 21. Who? How? When? What? Image licensed from Sevensheaven.nl
- 22. The future is already here! Good data creates enormous value as well as other ‘opportunities’
- 23. The future is already here! But beyond $, big Data must also allow for Common Benefits EU Vice-President Viviane Reding: “the great threat to individual liberty in the digital age comes from companies that use our data to enrich themselves — buying and selling our most intimate details for their own corporate benefit.”
- 24. The future is already here! We need to be careful and retain the Internet’s Ethos of the Commons once data is $$$$ Oil $$$$ Neutrality Interoperability Share-ability Choice Level playing fields Openness
- 25. The future is already here! Openness invariably means increased Risk, too via Alan Moore Straight No Lines
- 26. The future is already here! The new economics of Publicy
- 27. The future is already here! But ... aren’t humans a lot more complex and non-linear than Algorithms?
- 28. A reduction of human complexity in The future is already here! order to satisfy machines?
- 29. The future is already here! Privacy is a human right - Publicy is technology’s right ?
- 30. The future is already here! We are already.. Paying with our Data
- 31. The future is already here! A Faustian deal?
- 32. The future is already here! It comes down to control and responsibility
- 33. The future is already here! We have new powers. Now we need to learn new responsibilities
- 34. The future is already here! Thank @gleonhard You! D E S I G N : C R E A T I V E