Gerd Leonhard presentation at Futuresonic 2008, May 1 2008, Manchester, UK: "The Future of Music & Media - Open is King". Topics: a new content definition, content is king?, disconnected media vs connected media, advertising2.0, how will creators get paid in the future, social networks & broadcasting, education2.0 and more...

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Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
Open is King -
The Future of Music Media
Presentation at Futuresonic 2008

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10% are on
Broadband
We are at less
than 2% of the
TOTAL POTENTIAL
of a Connected
Ecosystem

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New ‘Digital Natives’ everywhere but

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But this is not about Technology
The illiterate of the 21st Century will not be
those who cannot read and write, but those
who cannot learn, unlearn, and relearn.
Alvin Toffler

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