TeleMedia Futures: the next 5 years in Media, Content and Telecom
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This document summarizes key points from a presentation on telemedia futures. It discusses shifts from broadcast to networked models, from individual "egosystems" to collaborative "ecosystems." New technologies, practices, and business models are emerging. Content value is shifting from copies to experiences, context, and engagement. Data is becoming a new commodity, and attention-based income models will grow. Internet service providers and mobile operators will expand into new services like social networking and digital content/payments.
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TeleMedia Futures: the next 5 years in Media, Content and Telecom
- 1. Telemedia Futures by Gerd Leonhard ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard At BLPLaw London, January 13, 2010
- 3. From a Broadcast World to a Networked World
- 4. From EgoSystems to EcoSystems
- 5. From EgoSystems to EcoSystems
- 6. The Future: TeleMedia Collaboration Telecom Internet Content Social Networks Advertising Consumer Electronics
- 7. From Binary Logic to Fuzzy Logic
- 8. What is the value of....? Source: http://denniscass.com/
- 9. The Redefinition of ‘Telecom’ Experience Platform Service Pipe Content Pipe Data Pipe
- 11. New technologies - new practices - new business models
- 13. Social games & virtual goods 800.000 tractors ‘sold’ EACH DAY 65 Million+ users without any advertising 1.2 Million users per day est. $200M / Year in revenues Source: YouTube.com “farmville girl’
- 14. Next: The Napsterization of Books...? Source: YouTube.com
- 17. Tele-Media Paradigm Shifts Focus on Control Opportunities for Growth 10 7.5 5 2.5 0 Calls SMS Data Content Services Experiences
- 19. Data is the new Oil... Shared bookmarks, playlists, social markers Click-trails and digital bread-crumbs Opt-in information such as location Ratings, comments, tags and other feedback
- 20. Music Video Games Books Mags & Print Percentage of Revenues from Digital Services 100% Digital Content Trends 75% 50% 25% 0% 2008 2009 2010 2012 2015
- 21. What we need: Permission Standards Transparency Engagement
- 22. Content: pricing logic will flip Price Users 100 75 50 Metrics will be reinvented 25 0 Was Will be
- 23. More Permissions More added Values Better Price More Convenience
- 24. Expensive Cheaper Flat-Rated New Ecosystem Expensive
- 25. The Future of Content: Attention-based Income Explodes 10.0 “Broadband is useless if 7.5 your mind stays narrow” 5.0 2.5 Was 0 Soon Copy Based Revenues Mid-term Future Attention Based Revenues
- 26. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra
- 27. Bono / Paul McGuinness Source: last week’s FT (Op-ed by Bono)
- 28. Media $$$: no longer about Distribution
- 29. 2010: watch the sea change Source: IFPI Report 2008
- 30. Value of ‘a Copy’ Value of CONTEXT Value of Meta-Content Value of Experiences Value of Packaging Value Trends (by Gerd Leonhard) Value of Context 100% Value of Experience Value of Meta-Content Value of Packaging 75% 50% 25% Value of ‘a Copy’ 0% Was Is Soon The Future
- 31. Not ‘if’ but ‘how’!
- 32. ISPs and Mobile Operators will move up the food-chain: Social Networking Content Services Communication 2.0 Money 2.0 eLearning
- 33. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com