1. Transformational Technologies and
Creating new demand for ICT services
- The Future of Broadband and ICT -
Gerd Leonhard
Futurist (Media & Communications)
CEO of The Futures Agency
Author & Think-Tank Leader

2. TeleMedia
Telecom Media Convergence

3. This year’s biggest driver...?

4. Broadcast « » Broadband
Social Networks = CableTV
without the Cable
Source: Monty.de

5. The future is already here...

6. Real Digital Natives

7. The Networked Society
Broadband Culture

8. Drivers of Broadband
Content Open Standards
Data Control Sustainability
Ecosystems Balance
Equality Innovation
Mobile Interdependence

9. Content

10. People of the Cloud
...will expect a lot more than mere ‘distribution’

11. TV you can read, Newspapers you can watch

12. Whatever can go digital... will go digital

13. Useless without content - and...
Useless without connectivity
!

15. Sharing is and will remain a key driver
Image via Flickr.com/rubicon

16. Piracy: failed business models + faster networks + cheaper devices
CEO of MacMillan UK, April 2011, via PaidContent.org

17. Content 2.0:
Access not Copy

18. Rebirth of the content business

19. ETA: 3 years

20. Masses of Niches
Source: thecarbonara blog

21. More and more ‘real’ content ‘over the top’

22. The problem is not the ‘pay’ - it’s the wall!
Source:

23. A new standard in a hyper-connected economy:

24. Data
& Control

25. “Minority Report” is becoming reality

27. Standards
Transparency
Trust Guarantees
Interoperability
The Commons

28. ...this cannot all be about commercial gains...

29. Who decides...?

30. A very important trend...

31. Ecosystems

33. The Future: ‘Inter-Connected Business Models’

34. Not value chains but value cycles (*Umair Haque)
(*Umair Haque)

35. A new ICT | Media | Advertising
Ecosystem

36. TeleMedia Futures: a new ECOsystem
Content (Creators, Publishers,
Advertisers
Distributors)
Telcos &
Opera- Device
tors Makers
Search & Tech
Social Networks i.e. Media 2.0

37. Legal, easy and affordable availability of content
is a major factor in broadband uptake (and society!)
source: flickr.com/sameli

38. Telemedia Futures:
OTT Bundled Masses of Niches
Freemium Going Direct Standardized Licenses
source: flickr.com/sameli

39. Equality

41. Mobile

42. Dramatically increased importance of Mobile Broadband

43. Open
Standards

44. Obsession with Control inevitably leads to decline
Source: ARS

45. One to many Many to Many

46. “The people formerly known as consumers”

48. Open Open Licenses
Technologies
Ultra-fast
Broadband
Open
Open Policies Business
Models

49. Not sustainable

50. Welcome to the new worldview: ECOsystems
Good luck. Protection breaks the EcoSystem

51. Urgent: Copy(Usage)-Right for a digital ecosystem

53. Sustainability

55. Balance

57. A slew of new, unprecedent ‘digital society challenges’

58. And considerable confusion

59. Innovation

61. Complete Reboot of Education and Learning

62. Interdependence

63. A Serious Paradigm Challenge
Source: Tiffany Shlain: ‘Connected - The Movie’
Source: Monty Metzger Monty.de

64. Hyper-Competition ➲ Hyper-Collaboration

65. Summary

66. Gerd.fm/freepdfs
(Kindle)