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Gerd Leonhard
   Futurist, Author, CEO
            TheFuturesAgency



 The Future
of Business
The future is already here!
The world is becoming rapidly interconnected
- businesses models need to become interdependent
The future is already here!
                              ‘Used-to-work’... is useless
The future is already here!
                              Our businesses are increasingly subject
                               to radical change due to technology
Expect more leaps, everywhere
The future is already here!
                          We are becoming... People   of the Screen
The future is already here!
The future is already here!
                               Technology just made another 5 huge leaps:
                              Social Local Mobile Cloud Video


                                                     “SoLoMo”
SoLoMo: ‘Consumers’ are leaping -
businesses that stick with ‘business as usual’ will wither
SoLoMo Examples
Radical Consumer Empowerment:)


Was...




 Is ... will be...
In the future, a free customer will prove
more valuable than a captive one *Doc Searls
The future is already here!
                               B2B Use of SoLoMo is exploding




                              Source: Zendesk
The future is already here!
The future is already here!
            ...everywhere
                        Mobile First
The future is already here!
                              #1: Foresights need to be part
                              of everybody’s job, every day
The future is already here!
                 #2: Mobilize or be ignored
The future is already here!
                #3 Go SoLoMo (Cloud-Vid)
The future is already here!
                              #4 Delight your customers:)
The future is already here!
                Delighting customers...
The future is already here!
                          #5: Re-imagine your business. NOW.
The future is already here!
                 #6: Explore new roles
The future is already here!
                              #7: Make bold - but not stupid - moves!
                              was: paid




                                  Now:
                                  free
The future is already here!
                  #8: Leave silos behind
The future is already here!
                              #9: Disrupt or be disrupted
The future is already here!
                              #10: Use technology ‘naturally’
The future is already here!
                              #11: Speed over Perfection*
The future is already here!
                              About Risks ... and Speed
(em)brace
# 12: Get real-time and personal
The future is already here!    with ‘social customer service’
The future is already here!
                              #13 Expect - and give - serious honesty
#14: Set your customers free
The future is already here!
                  Open is the new ‘captive’
The future is already here!
                              #15: Give something to get something
The future is already here!
                              #16: Interaction before transaction
The future is already here!
                              # 17: Create RTP - Reason-to-Pay - or don’t get paid!
# 18: Consider Freemium
The future is already here!

                                LinkedIn
                                 Skype
                                 Google
                                Amazon
                                Dropbox
                                Evernote
                                  Flickr
                                    ...
The future is already here!
                              # 19: Involve your customers and
                              partners to co-create your future




                                                       thanks to
The future is already here!
                   #20:
Become a
Publisher!
The future is already here!




                              Thank
                               You!
                                  mediafuturist.com
                                thefuturesagency.com
                                 gerdtube.com (video)
                              slideshare.net/gleonhard
                                     Futurist App
                                    D E S I G N :

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