The document discusses how intellectual property and copyright will change in an increasingly connected digital world. Ownership can no longer be as exclusive as copying and remixing content will be easy. New business models will focus on engagement with audiences rather than restricting access and friction. A new framework is needed to balance creators' rights with widespread access to content in this changing environment.

1. The Future of Intellectual
Property and Copyright
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
Gerd Leonhard Media Futurist / The Futures Agency

2. In a truly connected world, which ideas
will still be exclusively ours?

3. In a truly inter-connected world, ownership can no
longer remain as exclusive and as linear as before.

4. The future is not about Protection but about Engagement
Image licensed from Sevensheaven.nl

5. In digital-native media, ownership already
has a radically different meaning

6. Our technology is leaping... but our laws are not

7. A disconnected society: Broadcast Culture

8. It used to be...
Control & Scarcity = Money

9. But in a connected world, almost
everything we create will be a Remix

10. Source: nytimes.com

11. As creators, most of us don’t monetize
ownership as much as we monetize audience -
it’s not about Protection but Attraction

12. However, as middlemen and industries, we
monetize Friction, Scarcity, Timing, Packaging...

13. This is a wicked problem

14. Maybe ‘selling copies’ was just a window...?
Gerd Leonhard Media Futurist / The Futures Agency

15. Property = Paper
Value = Embodiment
Scarcity = Money

16. Property: Device & Access
Value: in Aggregation
Scarcity: of Attention

17. The ‘More Locks’ approach: just being there will mean you are guilty

18. But consumers don’t accept
‘my way or the highway’ - schemes any longer
Source: Gizmodo.com

19. The balance is off.
Source: PaidContent.org

20. Attempts at increasing control while the world keeps
getting more connected will fail spectacularly

21. A hyper-connected society: Broadband Culture

22. A world where data and digital goods drastically
increase in value while many physical goods decline

23. And the copying won’t stop with digital goods....
Source: http://www.flickr.com/people/robot-vs-monkey/

24. We are headingWarp-Speed towards
Access & Usage Rights

25. The Future: Access and Usage, not ‘Copy’.
Gerd Leonhard Media Futurist / The Futures Agency

26. This is a development we can’t renegotiate

27. WIPO on the purpose of copyright:
1) Encourage a dynamic creative culture
2) Return value to creators so that they can lead a dignified
economic existence
3) Provide widespread, affordable access to content for the public
Gerd Leonhard Media Futurist / The Futures Agency

28. Copyright 1.0: the Statute of Anne (UK, 1709)
Source: Wikimedia
Gerd Leonhard Media Futurist / The Futures Agency

29. How about a Statute of Tim? (Tim Berners-Lee aka TimBL)
Source: Wikimedia

30. We must re-think permissions and standards,
strike new balances for a connected world,
and monetize usage & engagement - not copies
Source: Ars Electronica 2008

31. Let’s gather
some of the
brightest
people and
create a new
“Statue
of Tim”
Gerd Leonhard Media Futurist / The Futures Agency

32. www.mediafuturist.com @gleonhard
Gerd Leonhard Media Futurist / The Futures Agency