Case study of communications measurement.

1. Communications Measurement at Symantec Genevieve Haldeman Vice President, Corporate Communications Symantec

2. Symantec At a Glance Communications Metrics at Symantec More than 17,500 employees Founded in 1982 IPO in 1989 Operations in more than 40 countries 99 percent of Fortune 1000 companies are customers #353 on the 2010 Fortune 500 $6.2 billion revenue in FY 2009 More than 600 global patents More than 120 million active consumer users 110 million enterprise customers Invests approximately 15% of annual revenue in R&D

6. Tying Metrics to the Business Communications Metrics at Symantec

7. Communications’ Victory Goals Communications Metrics at Symantec

8. Communications Team Metrics Communications Metrics at Symantec

10. Reading Between the Lines Communications Metrics at Symantec

11. Telling a Story Communications Metrics at Symantec

15. Demonstrating Value Communications Metrics at Symantec

16. Reaching The Holy Grail Communications Metrics at Symantec

18. Genevieve Haldeman [email_address] 650-527-5524