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An overview and explanation of the creation of the 
communication resource, “What happens when CO2 
is stored underground?” 
Thursday 23 October 2014, 1600 CEST
Norm Sacuta 
Communications Manager – Petroleum Technology Research Centre 
 Petroleum Technology Research Centre 
 Natural Resources Canada 
 Freelance writing, technical editing and journalism
Kirsty Anderson 
Principal Manager – Public Engagement, Global CCS Institute 
 Global CCS Institute 
 ScottishPower CCS Consortium (the Longannet 
Project) 
 European Athletics 
 Scottish Athletics 
 National Health Service
QUESTIONS 
 We will collect questions during 
the presentation. 
 Your MC will pose these 
question to the presenters after 
the presentation. 
 Please submit your questions 
directly into the GoToWebinar 
control panel. 
The webinar will start shortly.
An overview and explanation of the creation 
of the Global CCS Institute's resource, "What 
happens when CO2 is stored underground? 
Q&A from the IEAGHG Weyburn-Midale CO2 
monitoring and storage project" 
Norm Sacuta, Communications Manager, PTRC 
Kirsty Anderson, Principal Manager Public 
Engagement, Global CCS Institute 
October 23, 2014
IEAGHG Weyburn-Midale CO2 Monitoring 
& Storage Project (WMP) 2000 to 2012 
Commercial EOR operations in 
Weyburn and Midale oilfields 
utilise anthropogenic CO2 
Over 25Mt of CO2 injected and 
stored since 2000 
WMP has used these sites to 
study technical aspects of CO2 
geological storage
Best Practices Manual 
• Characterization 
• Performance Predictions 
• Geochemical Monitoring 
• Geophysical Monitoring 
• Performance Validation 
• Well Integrity 
• Risk Assessment 
• Community Outreach
Public Communications and Outreach 
• Development of a public educational 
resource on CCS (www.ccs101.ca) 
• Printable resources created, linking to 
other reputable sources 
• Permanent display at Weyburn City Hall 
• Portable display for teachers’ 
conferences and open houses 
• Focus group testing to improve website 
content 
• Development of recommendations on 
crisis communications arising from 
leakage allegations 
8
Joint Global CCS Institute – PTRC Project 
“Creating Core Messages” 
Initial Questions: 
• What do the Weyburn results tell us about the 
main questions often raised by the general 
public about CCS? 
• Is there a way of taking Weyburn knowledge 
and experience and making it understandable 
and engaging for the general public and 
useful to other CCS project developers?
Joint Global CCS Institute – PTRC Project 
“Creating Core Messages”: Process 
Initial Process: 
• Review 2009 stakeholder results from 
the Weyburn Project 
• Identify key questions raised by 
Weyburn Community 
• Literature, project and web review to 
identify other key questions 
• 48 most often raised questions 
identified
Joint Global CCS Institute – PTRC Project 
“Creating Core Messages”: First Draft 
General answer 
Brought back to 
Weyburn
“Creating Core Messages”: Focus Groups 
September 24-25, 2013 
September 24 grouping 
4 males, 4 females 
18-39 (2), 40-59 (2) and 60+ (4) 
Education ranged from 
uncompleted high school to 
masters degree 
September 25 grouping 
5 females, 3 males 
18-39 (4), 40-59 (2) and 60+ (2) 
Less educated, more community 
leaders, more youth
“Creating Core Messages”: Focus Groups 
September 24–25, 2013 
• Document Effectiveness 
• Information Needs Met 
• Trusted Information Sources 
• Intuitive Format 
• Appropriate Language 
• Illustration & Design 
• Material Recall
“Creating Core Messages”: Focus Groups 
September 24-25, 2013 
Negative Reactions to Booklet: 
more information needed 
 Information source – who does WMP 
represent, who is providing this 
information? 
 What ifs – of operations impacting 
personal safety and the environment 
 Long term security of storage 
“What do you mean – safely store CO2 for 
thousands of years?”
Peer Review of Focus Group Results and 
Document, November 14, 2013 
Communications experts from North 
America and Europe were invited to 
take part in a workshop to review the 
focus group research findings. 
The intent of the workshop was to 
share learnings from the focus groups 
and to review the document itself. 
•Kirsty Anderson (Global CCS Institute) 
•Richard Fink (Empresa 
Communications) 
•Chris Smith (ENGO Network) 
•Lori Gauvreau (Schlumberger) 
•Dan Daly (EERC/PCOR) 
•Jonathan Tremblay (SaskPower) 
•Sallie Greenberg (Decatur/Illinois 
Geological Survey) 
•Aleana Young (PTRC, Aquistore) 
•Duncan Kenyon (Pembina Institute) 
•Twila Walkeden (Cenovus) 
•Jolene Goulden (PTRC)
Expert Review Recommendations 
 More clearly spell out what WMP has to say that is of value. 
 Clearer definition of Weyburn as an EOR project required. 
 Document viewed as a source book for use by communicators on 
other projects and policy makers. 
 Parts of the EOR operations (such as capture in Beulah, transport, and 
injection) that were not part of the research should perhaps be excised 
entirely from the document. 
 Improvement and consistency in images across document.
Revision 
Order and structure simplified: 
1. Economics and Regulation 
removed as a category; question 
and answers re-ordered 
2. Some Q & A removed 
3. Clearly defining Weyburn as 
EOR, but identifying that 
measurement and monitoring of 
stored CO2 is applicable to CCS 
From four sections: 
1. The Basics: CO2 
2. Carbon Capture and Storage 
3. CCS in your Community 
4. CCS: Economics and Regulations 
To three: 
1. The Basics 
2. What Happens to CO2 
Underground? 
3. What Ifs? The Most Common 
Questions About CCS
Reworked Questions, Answers and Images
Going Forward 
• Group consensus that similar initiatives on other projects with expertise 
in different areas would be beneficial. 
• Consensus that the collection of experts brought together from projects, 
ENGOs, academia and industry, provided a great opportunity to develop 
a wider public communications initiative. 
• Support for the potential development of short films from experts 
around the world (from academia/ industry/ projects/ governments and 
NGOs) providing short, simple answers to some of the most commonly 
asked questions on CCS. 
• Hoping to engage the original Peer Review Group, and perhaps listeners 
today, in forming a working group to identify experts and help create 
both interactive and additional print materials from other active projects.
Questions? 
www.globalccsinstitute.com http://ptrc.ca 
kirsty.anderson@globalccsinstitute.com norm.sacuta@ptrc.ca
QUESTIONS / DISCUSSION 
Please submit your questions in 
English directly into the 
GoToWebinar control panel. 
The webinar will start shortly. 
The webinar will start shortly.
Please submit any feedback to: webinar@globalccsinstitute.com

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Webinar: An overview and explanation of the creation of the communication resource, 'What happens when CO2 is stored underground?'

  • 1. An overview and explanation of the creation of the communication resource, “What happens when CO2 is stored underground?” Thursday 23 October 2014, 1600 CEST
  • 2. Norm Sacuta Communications Manager – Petroleum Technology Research Centre  Petroleum Technology Research Centre  Natural Resources Canada  Freelance writing, technical editing and journalism
  • 3. Kirsty Anderson Principal Manager – Public Engagement, Global CCS Institute  Global CCS Institute  ScottishPower CCS Consortium (the Longannet Project)  European Athletics  Scottish Athletics  National Health Service
  • 4. QUESTIONS  We will collect questions during the presentation.  Your MC will pose these question to the presenters after the presentation.  Please submit your questions directly into the GoToWebinar control panel. The webinar will start shortly.
  • 5. An overview and explanation of the creation of the Global CCS Institute's resource, "What happens when CO2 is stored underground? Q&A from the IEAGHG Weyburn-Midale CO2 monitoring and storage project" Norm Sacuta, Communications Manager, PTRC Kirsty Anderson, Principal Manager Public Engagement, Global CCS Institute October 23, 2014
  • 6. IEAGHG Weyburn-Midale CO2 Monitoring & Storage Project (WMP) 2000 to 2012 Commercial EOR operations in Weyburn and Midale oilfields utilise anthropogenic CO2 Over 25Mt of CO2 injected and stored since 2000 WMP has used these sites to study technical aspects of CO2 geological storage
  • 7. Best Practices Manual • Characterization • Performance Predictions • Geochemical Monitoring • Geophysical Monitoring • Performance Validation • Well Integrity • Risk Assessment • Community Outreach
  • 8. Public Communications and Outreach • Development of a public educational resource on CCS (www.ccs101.ca) • Printable resources created, linking to other reputable sources • Permanent display at Weyburn City Hall • Portable display for teachers’ conferences and open houses • Focus group testing to improve website content • Development of recommendations on crisis communications arising from leakage allegations 8
  • 9. Joint Global CCS Institute – PTRC Project “Creating Core Messages” Initial Questions: • What do the Weyburn results tell us about the main questions often raised by the general public about CCS? • Is there a way of taking Weyburn knowledge and experience and making it understandable and engaging for the general public and useful to other CCS project developers?
  • 10. Joint Global CCS Institute – PTRC Project “Creating Core Messages”: Process Initial Process: • Review 2009 stakeholder results from the Weyburn Project • Identify key questions raised by Weyburn Community • Literature, project and web review to identify other key questions • 48 most often raised questions identified
  • 11. Joint Global CCS Institute – PTRC Project “Creating Core Messages”: First Draft General answer Brought back to Weyburn
  • 12. “Creating Core Messages”: Focus Groups September 24-25, 2013 September 24 grouping 4 males, 4 females 18-39 (2), 40-59 (2) and 60+ (4) Education ranged from uncompleted high school to masters degree September 25 grouping 5 females, 3 males 18-39 (4), 40-59 (2) and 60+ (2) Less educated, more community leaders, more youth
  • 13. “Creating Core Messages”: Focus Groups September 24–25, 2013 • Document Effectiveness • Information Needs Met • Trusted Information Sources • Intuitive Format • Appropriate Language • Illustration & Design • Material Recall
  • 14. “Creating Core Messages”: Focus Groups September 24-25, 2013 Negative Reactions to Booklet: more information needed  Information source – who does WMP represent, who is providing this information?  What ifs – of operations impacting personal safety and the environment  Long term security of storage “What do you mean – safely store CO2 for thousands of years?”
  • 15. Peer Review of Focus Group Results and Document, November 14, 2013 Communications experts from North America and Europe were invited to take part in a workshop to review the focus group research findings. The intent of the workshop was to share learnings from the focus groups and to review the document itself. •Kirsty Anderson (Global CCS Institute) •Richard Fink (Empresa Communications) •Chris Smith (ENGO Network) •Lori Gauvreau (Schlumberger) •Dan Daly (EERC/PCOR) •Jonathan Tremblay (SaskPower) •Sallie Greenberg (Decatur/Illinois Geological Survey) •Aleana Young (PTRC, Aquistore) •Duncan Kenyon (Pembina Institute) •Twila Walkeden (Cenovus) •Jolene Goulden (PTRC)
  • 16. Expert Review Recommendations  More clearly spell out what WMP has to say that is of value.  Clearer definition of Weyburn as an EOR project required.  Document viewed as a source book for use by communicators on other projects and policy makers.  Parts of the EOR operations (such as capture in Beulah, transport, and injection) that were not part of the research should perhaps be excised entirely from the document.  Improvement and consistency in images across document.
  • 17. Revision Order and structure simplified: 1. Economics and Regulation removed as a category; question and answers re-ordered 2. Some Q & A removed 3. Clearly defining Weyburn as EOR, but identifying that measurement and monitoring of stored CO2 is applicable to CCS From four sections: 1. The Basics: CO2 2. Carbon Capture and Storage 3. CCS in your Community 4. CCS: Economics and Regulations To three: 1. The Basics 2. What Happens to CO2 Underground? 3. What Ifs? The Most Common Questions About CCS
  • 19. Going Forward • Group consensus that similar initiatives on other projects with expertise in different areas would be beneficial. • Consensus that the collection of experts brought together from projects, ENGOs, academia and industry, provided a great opportunity to develop a wider public communications initiative. • Support for the potential development of short films from experts around the world (from academia/ industry/ projects/ governments and NGOs) providing short, simple answers to some of the most commonly asked questions on CCS. • Hoping to engage the original Peer Review Group, and perhaps listeners today, in forming a working group to identify experts and help create both interactive and additional print materials from other active projects.
  • 20. Questions? www.globalccsinstitute.com http://ptrc.ca kirsty.anderson@globalccsinstitute.com norm.sacuta@ptrc.ca
  • 21. QUESTIONS / DISCUSSION Please submit your questions in English directly into the GoToWebinar control panel. The webinar will start shortly. The webinar will start shortly.
  • 22. Please submit any feedback to: webinar@globalccsinstitute.com