SlideShare una empresa de Scribd logo
1 de 3
Global Forum 2011-Brussels

       Session 7:
  “CHALLENGES FOR
  OPEN INNOVATION”

      Bror Salmelin
           Chair

    Jay Edwin Gillette
         Moderator
Framework: “Open Innovation” =
    Co-creativity, collaborative innovation
                  ecosystems
The term comes from a seminal book: Henry Chesbrough, Open Innovation: The New
   Imperative for Creating and Profiting from Technology. (Harvard Business School
   Press, 2003, p. xxxi)

“. . . a new vision of the innovation process. This vision eagerly seeks external
     knowledge and ideas, even as it nurtures internal ones. It utilizes valuable
     ideas from whatever source in advancing a company’s own business, and it
     places the company’s own ideas in other companies’ businesses.”

“We would like strongly to communicate a more modern view on open
  innovation. We need to go far beyond, towards crowdsourcing, co-creativity
  and collaborative open innovation ecosystems.” (Bror Samelin, 2010)

•
                                                                              1
Framework: “Open Innovation” =
      iteration of challenges & solutions
We have one of the best themes in Global Forum--“CHALLENGES FOR OPEN
  INNOVATION.” The session will discuss problems or challenges of innovation,
  and ideas for solutions.

• This is the essence of scientific method:
Hypotheses Challenges/Tests Reformulate hypotheses as theory/understanding

•   Here is a quote to set the theme. Innovation is like Creative design, which:

         “seems more to be a matter of developing and refining together both the
        formulation of the problem and ideas for its solution,
        with constant iteration of analysis, synthesis and evaluation processes
        between the two „spaces‟—problem and solution.

          (Nigel Cross and Kees Dorst, cited in Brooks, The Design of Design:
                                                                              2
                    Essays from a Computer Scientist, 2010, p. 51).

Más contenido relacionado

Similar a Jay Gillette

Systematic inventive thinking
Systematic inventive thinkingSystematic inventive thinking
Systematic inventive thinkingNicholasBarry15
 
Breeding environments for Open Innovation (2007) / paper for ICE Conference
Breeding environments for Open Innovation (2007) / paper for ICE ConferenceBreeding environments for Open Innovation (2007) / paper for ICE Conference
Breeding environments for Open Innovation (2007) / paper for ICE ConferenceIlkka Kakko
 
ServDes16 - Thematic Research in the Frame Creation Process
ServDes16 - Thematic Research in the Frame Creation ProcessServDes16 - Thematic Research in the Frame Creation Process
ServDes16 - Thematic Research in the Frame Creation ProcessJos van Leeuwen
 
Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...
Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...
Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...ServDes
 
Nunamaker,Creativity Support Tools
Nunamaker,Creativity Support ToolsNunamaker,Creativity Support Tools
Nunamaker,Creativity Support ToolsKodok Ngorex
 
06 spd conceptgeneration (1)
06 spd conceptgeneration (1)06 spd conceptgeneration (1)
06 spd conceptgeneration (1)NURUL4762
 
Ambidextrous organization and design thinking
Ambidextrous organization and design thinkingAmbidextrous organization and design thinking
Ambidextrous organization and design thinkingJan Schmiedgen
 
creative thinking & problem solving
creative thinking & problem solvingcreative thinking & problem solving
creative thinking & problem solvingdenadyalan98
 
The creative individual in the knowledge-based society
The creative individual in the knowledge-based societyThe creative individual in the knowledge-based society
The creative individual in the knowledge-based societyTudor Rickards
 
MetidMatch_open innovation and groupware
MetidMatch_open innovation and groupwareMetidMatch_open innovation and groupware
MetidMatch_open innovation and groupwareDaniela Casiraghi
 
Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.
Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.
Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.Ralf Langen
 
IDp Lab 2010 3 Assignment
IDp Lab 2010 3 AssignmentIDp Lab 2010 3 Assignment
IDp Lab 2010 3 Assignmentpriek825
 
IDp Lab/Co-operative 2010 Assignment 3
IDp Lab/Co-operative 2010 Assignment 3IDp Lab/Co-operative 2010 Assignment 3
IDp Lab/Co-operative 2010 Assignment 3priek825
 
Collaboration, Dialogue, and Creativity 68 architectural e
Collaboration, Dialogue, and Creativity 68 architectural eCollaboration, Dialogue, and Creativity 68 architectural e
Collaboration, Dialogue, and Creativity 68 architectural eWilheminaRossi174
 
Understanding the concept of Creativity Common myths about creativity, theori...
Understanding the concept of Creativity Common myths about creativity, theori...Understanding the concept of Creativity Common myths about creativity, theori...
Understanding the concept of Creativity Common myths about creativity, theori...Asif Waheed
 
Harnessing creativity-and-innovation-in-the-workplace
Harnessing creativity-and-innovation-in-the-workplaceHarnessing creativity-and-innovation-in-the-workplace
Harnessing creativity-and-innovation-in-the-workplacepimento670
 

Similar a Jay Gillette (20)

Systematic inventive thinking
Systematic inventive thinkingSystematic inventive thinking
Systematic inventive thinking
 
Breeding environments for Open Innovation (2007) / paper for ICE Conference
Breeding environments for Open Innovation (2007) / paper for ICE ConferenceBreeding environments for Open Innovation (2007) / paper for ICE Conference
Breeding environments for Open Innovation (2007) / paper for ICE Conference
 
ServDes16 - Thematic Research in the Frame Creation Process
ServDes16 - Thematic Research in the Frame Creation ProcessServDes16 - Thematic Research in the Frame Creation Process
ServDes16 - Thematic Research in the Frame Creation Process
 
Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...
Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...
Thematic Research in the Frame Creation Process - Leeuwen, Rijken, Bloothoofd...
 
Brainstorming; Class notes
Brainstorming; Class notesBrainstorming; Class notes
Brainstorming; Class notes
 
Nunamaker,Creativity Support Tools
Nunamaker,Creativity Support ToolsNunamaker,Creativity Support Tools
Nunamaker,Creativity Support Tools
 
06 spd conceptgeneration (1)
06 spd conceptgeneration (1)06 spd conceptgeneration (1)
06 spd conceptgeneration (1)
 
Ambidextrous organization and design thinking
Ambidextrous organization and design thinkingAmbidextrous organization and design thinking
Ambidextrous organization and design thinking
 
creative thinking & problem solving
creative thinking & problem solvingcreative thinking & problem solving
creative thinking & problem solving
 
Action project
Action projectAction project
Action project
 
The creative individual in the knowledge-based society
The creative individual in the knowledge-based societyThe creative individual in the knowledge-based society
The creative individual in the knowledge-based society
 
MetidMatch_open innovation and groupware
MetidMatch_open innovation and groupwareMetidMatch_open innovation and groupware
MetidMatch_open innovation and groupware
 
Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.
Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.
Ralf langen-2017-entrepreneurs-idea-fandom-and-the-practice-of-epistemaphilia.
 
IDp Lab 2010 3 Assignment
IDp Lab 2010 3 AssignmentIDp Lab 2010 3 Assignment
IDp Lab 2010 3 Assignment
 
IDp Lab/Co-operative 2010 Assignment 3
IDp Lab/Co-operative 2010 Assignment 3IDp Lab/Co-operative 2010 Assignment 3
IDp Lab/Co-operative 2010 Assignment 3
 
Creativity in workplace
Creativity in workplaceCreativity in workplace
Creativity in workplace
 
Ent300 module03
Ent300 module03Ent300 module03
Ent300 module03
 
Collaboration, Dialogue, and Creativity 68 architectural e
Collaboration, Dialogue, and Creativity 68 architectural eCollaboration, Dialogue, and Creativity 68 architectural e
Collaboration, Dialogue, and Creativity 68 architectural e
 
Understanding the concept of Creativity Common myths about creativity, theori...
Understanding the concept of Creativity Common myths about creativity, theori...Understanding the concept of Creativity Common myths about creativity, theori...
Understanding the concept of Creativity Common myths about creativity, theori...
 
Harnessing creativity-and-innovation-in-the-workplace
Harnessing creativity-and-innovation-in-the-workplaceHarnessing creativity-and-innovation-in-the-workplace
Harnessing creativity-and-innovation-in-the-workplace
 

Más de globalforum11 (20)

Olof Nordling
Olof NordlingOlof Nordling
Olof Nordling
 
Martin Sutton
Martin SuttonMartin Sutton
Martin Sutton
 
Brigitte Dumont
Brigitte DumontBrigitte Dumont
Brigitte Dumont
 
Elena Bonfiglioli
Elena BonfiglioliElena Bonfiglioli
Elena Bonfiglioli
 
Nico Grove
Nico GroveNico Grove
Nico Grove
 
Martin Sutton
Martin Sutton Martin Sutton
Martin Sutton
 
David Wood
David Wood   David Wood
David Wood
 
John Jung
John JungJohn Jung
John Jung
 
David Wood
David Wood  David Wood
David Wood
 
Hercules Daliani
Hercules DalianiHercules Daliani
Hercules Daliani
 
Elinaz Mahdavy
Elinaz MahdavyElinaz Mahdavy
Elinaz Mahdavy
 
Hercules Daliani
Hercules DalianiHercules Daliani
Hercules Daliani
 
Fabrizio Palasciano
Fabrizio PalascianoFabrizio Palasciano
Fabrizio Palasciano
 
Andrey korotkov
Andrey korotkovAndrey korotkov
Andrey korotkov
 
Jeremy Millard
Jeremy Millard Jeremy Millard
Jeremy Millard
 
Jean-Marc Merriaux
Jean-Marc MerriauxJean-Marc Merriaux
Jean-Marc Merriaux
 
Pierre Laffitte
Pierre LaffittePierre Laffitte
Pierre Laffitte
 
Sébastien Bachollet
Sébastien BacholletSébastien Bachollet
Sébastien Bachollet
 
Carl Wickman
Carl Wickman Carl Wickman
Carl Wickman
 
Bror Salmelin
Bror SalmelinBror Salmelin
Bror Salmelin
 

Último

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 

Último (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 

Jay Gillette

  • 1. Global Forum 2011-Brussels Session 7: “CHALLENGES FOR OPEN INNOVATION” Bror Salmelin Chair Jay Edwin Gillette Moderator
  • 2. Framework: “Open Innovation” = Co-creativity, collaborative innovation ecosystems The term comes from a seminal book: Henry Chesbrough, Open Innovation: The New Imperative for Creating and Profiting from Technology. (Harvard Business School Press, 2003, p. xxxi) “. . . a new vision of the innovation process. This vision eagerly seeks external knowledge and ideas, even as it nurtures internal ones. It utilizes valuable ideas from whatever source in advancing a company’s own business, and it places the company’s own ideas in other companies’ businesses.” “We would like strongly to communicate a more modern view on open innovation. We need to go far beyond, towards crowdsourcing, co-creativity and collaborative open innovation ecosystems.” (Bror Samelin, 2010) • 1
  • 3. Framework: “Open Innovation” = iteration of challenges & solutions We have one of the best themes in Global Forum--“CHALLENGES FOR OPEN INNOVATION.” The session will discuss problems or challenges of innovation, and ideas for solutions. • This is the essence of scientific method: Hypotheses Challenges/Tests Reformulate hypotheses as theory/understanding • Here is a quote to set the theme. Innovation is like Creative design, which: “seems more to be a matter of developing and refining together both the formulation of the problem and ideas for its solution, with constant iteration of analysis, synthesis and evaluation processes between the two „spaces‟—problem and solution. (Nigel Cross and Kees Dorst, cited in Brooks, The Design of Design: 2 Essays from a Computer Scientist, 2010, p. 51).