presented at GWP Regional Days 1-2 September 2010,Stockholm

1. Social Media: Why should we bother?

2. Social media in numbers Facebook has 400 million active users per day 200 million spend more than an hour a day on Facebook 40% of Swedish population uses Facebook at least once a day 127 million blogs on the Internet 27.3 million tweets on Twitter per day 1 billion video daily uploads to YouTube

3. Traditional Media vs Social Media Social media is direct, instant, interactive and global Mass media is top down

4. Fortune 500 Businesses The benefits of social media marketing

5. Which social media tools should you be using? Policy makers and directors: Linkedin, specialised forums, blogs, facebook & twitter Academia: Youtube, Slideshare, Facebook and specialised forums Executives, PR and Media: Facebook, Twitter, Linkedin, YouTube, Ning Others (General public): Facebook, Twitter, Youtube, Slideshare… etc.

15. Be authenticBe honest about who you are and who you work forDon’t speak for someone else without dislosure and never try to boost interactions with anonymous interactions

17. Join the network Establish presence and share content continuously on larger networks such as Facebook, Linked in.

18. Engage in the global conversation Via Networks Via twitter Establish an official Twitter service and publish headlines sporadically. Make sure to be available on all specialised areas such as #water, #climate and establish own areas such as #worldwaterweek #GWP

19. Use social media as solutions Slideshare for presentations YouTube channel feature videos

20. Automate and integrate Redistribute content from one tool into the other: YouTube feeds into Twitter, Twitter feeds into Facebook etc Integrate your websites to show content from social media, and enable ”share” functions for all website content so others can share content website

21. Monitor, research and develop Once presence is established, content is generated… recepients will share this content forward Eventually – this will lead to stronger branding, higher website visitor turnout, wider outreach and higher interaction Social media outreach gives a more precise indicator than traditional media

22. Remember.. Campaigns: There is no better tool for collecting lots of signatures Identify key active and influential users and engage them in your network Make sure people find GWP when they look for water High ROI for the little time and zeromoney you put on this Be creative... Engage your employees and audience...