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FIVE WAYS TO CREATE
COOL INFOGRAPHICS
www.switopresentations.com
What are infographics?
 Sharable graphs
with information
 Easily made for a
website
 Information should
be reliable and true
www.switopresentations.
Why use infographics on your
website?
 Your audience will
prefer something
easy to understand.
 They do not want to
spend three hours
reading one blog
article.
 It’s fun to look at
and people are
more visual than
verbal.
www.switopresentations.
How to Make It Cool
www.switopresentations.
Choosing a Topic
 It should interest
you and your
audience.
 Make it specific and
relevant
 Facts should always
be true and valid.
www.switopresentations.
Collecting Material
 Find resources that
are credible
 Validate information
 Do not trust
Wikipedia ( no
offense to their
writers!)
www.switopresentations.
Story Structure
 Make your story
compelling
 It should be creative
and interesting but
still real .
 Don’t make a
serious issue sound
like a fairytale for
children
www.switopresentations.
Design is Key
 Your design should
suit your topic of
discussion.
 No rainbows and
butterflies when
talking business.
 Make it simple and
clean yet still fun
SEO-friendly
Mention your
keywords as
often as
possible
Your
infographic
should
contain
every word
your
audience will
use.
Put yourself
in their
shoes.
Remember…
 Never sacrifice
substance for
design.
 Make it pleasing to
the eyes.
 Your audience or
viewers shouldn’t
need to spend an
hour to analyze it.
www.switopresentations.

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Five ways to create cool infographics

  • 1. FIVE WAYS TO CREATE COOL INFOGRAPHICS www.switopresentations.com
  • 2. What are infographics?  Sharable graphs with information  Easily made for a website  Information should be reliable and true www.switopresentations.
  • 3. Why use infographics on your website?  Your audience will prefer something easy to understand.  They do not want to spend three hours reading one blog article.  It’s fun to look at and people are more visual than verbal. www.switopresentations.
  • 4. How to Make It Cool www.switopresentations.
  • 5. Choosing a Topic  It should interest you and your audience.  Make it specific and relevant  Facts should always be true and valid. www.switopresentations.
  • 6. Collecting Material  Find resources that are credible  Validate information  Do not trust Wikipedia ( no offense to their writers!) www.switopresentations.
  • 7. Story Structure  Make your story compelling  It should be creative and interesting but still real .  Don’t make a serious issue sound like a fairytale for children www.switopresentations.
  • 8. Design is Key  Your design should suit your topic of discussion.  No rainbows and butterflies when talking business.  Make it simple and clean yet still fun
  • 9. SEO-friendly Mention your keywords as often as possible Your infographic should contain every word your audience will use. Put yourself in their shoes.
  • 10. Remember…  Never sacrifice substance for design.  Make it pleasing to the eyes.  Your audience or viewers shouldn’t need to spend an hour to analyze it. www.switopresentations.

Notas del editor

  1. Photo from: http://delegatesolutions.com/wp-content/uploads/2013/04/infographic-of-infographics2.jpg
  2. Photo from: http://www.infographicdesignteam.com/infographic-design-portfolio/infographic-what-is-corporate-branding.jpg
  3. Photo from: http://cannondesignblog.com/wp-content/uploads/2012/11/swansontransit1.jpg
  4. Photo from: https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcREUXKHxnAmdWJtAgZVpq33OJFeV8OJG4SytquTxwAjIZhH5qS1
  5. Photo from:http://t1.gstatic.com/images?q=tbn:ANd9GcQvU2SvdTxWqHP9V3QpuPtIBOb1jEbGAO-siSn5RusiQaW_XWjm-Q
  6. Photo from: http://static.splashnology.com/articles/Collection_of_New_Interesting_Infographics/main.jpg
  7. Photo from: http://alexisychan.files.wordpress.com/2013/03/j452infographfinal.png