Pos Business Activates 2006 To 2011 .Docx

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Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

Pos Business Activates 2006 To 2011 .Docx

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This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer. Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations. This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.

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Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

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