2. PRESCRIPTION
TM
FOR CHANGE

3. AT IT AGAIN…
• What Dr. Katie Rodan and Dr. Kathy Fields did
for acne with their creation of Proactiv® Solution,
they are now doing for sun damage.

4. WHAT THEY DID FOR ACNE
• Recognized a need to effectively treat acne
• Created a solution with Proactiv® Solution
• Educated the public through infomercials
• Revolutionized the skincare market
• They remain the industry leader

5. DERMATOLOGY
SUPERSTARS
TM

6. CREDIBILITY
• Stanford trained with more than 40 years
combined, clinical experience
• Practicing dermatologists
• Frequently quoted in beauty, health, business
publications

7. WHAT THEY ARE DOING FOR SUN DAMAGE
• Identified the need to reverse sun damage
• Created a solution with REVERSE
• Educating the public through direct selling
• Creating awareness with the Spot Light
• Committed again to changing the face of
skincare and becoming the industry leader

8. JUST IMAGINE…
…if you were able to partner with Dr.
Katie Rodan and Dr. Kathy Fields
when they started Proactiv®

9. SUN DAMAGE - ENORMOUS MARKET
• It‟s estimated that 50 million
people in US have acne
• And over 100 million people
have sun damage

10. 1858 1930
1950 1960 1990

12. SUN DAMAGE - UNTAPPED MARKET
• No product leader exists today that addresses
sun damage
• Huge business opportunity to be first
• Rodan + Fields is committed to being the leader

13. IT’S NOT WHAT YOU SEE,
IT’S WHAT YOU DON’T SEE

14. SUN DAMAGE AND DULL SKIN
• Sun damage causes
excessive pigmentation
invisible to the naked eye
• Like sediment in a lake
makes the lake look
muddy

15. COMMON BELIEF
• Dull skin is visible symptom of natural aging
• Make up and cosmetics are the only option
for dealing with dull skin

16. THE REALITY
• Dull skin is the first sign of sun damage
• Dull skin can be reversed

17. WE HAVE THE SOLUTION
• Doctors developed a unique system, clinically
proven to REVERSE sun damage

18. REVERSE
Regimen for Brown
Spots, Dullness, and
Sun Damage
Treats environmental aging to create radiant, even skin tone
• Voted most popular product in Allure Magazine
• Voted best product in Aventura Magazine

19. REVERSE
Deep Exfoliating Skin Skin Lightening UVA/UVB SPF 15
Wash Lightening Treatment Sunscreen
exfoliates the skin Toner brightens dull protects against
skin future damage
lightens
excessive
darkness

20. CLINICAL STUDY RESULTS
49 women, ages 29-72, over 2 months
98% 98%
90%
30%
Visible Smoother Visible Visible
improvement skin texture reduction in reduction in
in brightness brown spots fine lines
and uneven
skin tone

21. PROOF POSITIVE: CLINICAL STUDY RESULTS
Before After

22. PROOF POSITIVE: CLINICAL STUDY RESULTS
Before After 6 months

23. PROOF POSITIVE: CLINICAL STUDY RESULTS
Before After

24. PRODUCTS THAT CREATE
RESULTS
Established their reputation for making
dermatology solutions available to everyone

25. THE RODAN + FIELDS DIFFERENCE

26. MULTI-MED® THERAPY
• Combines the power of medicines with elegant
skincare ingredients to help restore a healthy
complexion
 FDA allowed medicines
 Active cosmetic ingredients

27. REGIMEN APPROACH
• Treat skin concerns not skin type
• Deliver right ingredients, in the right
formulations, in the right order
• Each step builds on the last
• Treats the entire face to both heal and prevent

28. RODAN + FIELDS REGIMENS
REVERSE ANTI-AGE
Regimen for Regimen for
Brown Spots, Fine Lines,
Dullness and Wrinkles and
Sun Damage Loss of Firmness
UNBLEMISH SOOTHE
Regimen for Regimen for
Acne, Blemishes Sensitive,
and Breakouts Irritated Skin and
Facial Redness

29. DECIDE TODAY HOW YOU ARE
GOING TO LOOK TOMORROW.

30. ANTI-AGE
REGIMEN FOR FINE
LINES, WRINKLES,
AND LOSS OF
FIRMNESS
Treats natural aging to create a youthful, healthy complexion

31. ANTI-AGE
Gentle Exfoliating Wash Hydrating Toner Skin Protectant Cream
refines skin texture energizes skin Signals the building of
cells collagen

32. 60 DAY RESULTS
Before After

33. BREAKOUTS?
UNPREDICTABLE,
UNREASONABLE, UNFAIR…

34. UNBLEMISH
Regimen for Acne,
Blemishes,
and Breakouts
For a clear healthy complexion you can count on

35. UNBLEMISH
Acne Treatment Clarifying Acne Benzoyl
Sulfur Wash Toner calms Peroxide
unclogs pores redness Treatment
kills bacteria

36. 60 DAY RESULTS
Before After

37. WHEN YOUR FACE
CAN’T TAKE IT ANYMORE!

38. SOOTHE
Regimen for
Sensitive, Irritated
Skin, and Facial Redness
Treats the symptoms of sensitive skin
Best sensitive skin treatment in Self Magazine

39. SOOTHE
Gentle Cream Anti-Redness Skin UVA/UVB SPF 15 As Needed
Wash Protectant Cream Sunscreen Hydrocortisone
Lotion
purifies the skin de-stresses red, fortifies skin‟s barrier
irritation relieves inflammation

40. 60 DAY RESULTS
Before After

41. CUSTOMIZE YOUR ROUTINE
ANTI-AGE Multi-Function Eye Cream
• Voted #1 eye cream in Allure Magazine
ANTI-AGE Night Renewing Serum
• Top 5 anti aging treatment in Prevention Magazine
UNBLEMISH Blot Papers
• Voted best beauty product in Allure Magazine in 2007
ENHANCEMENTS Micro-Dermabrasion Paste
ESSENTIALS Moisturize with Melaslow™

42. TM
PRESCRIPTION FOR CHANGE
Change your skin…Change your life

43. UNPRECEDENTED MOVE
• What began in 2004
as a successful
retail sales
partnership with
Estee Lauder,
resulted in a move
to direct selling in
2008

44. GOODBYE BEAUTY COUNTER…
• Were among top clinical skincare brands in
select Nordstrom, Marshall Fields,
Bloomingdales (#1 Nordstrom nationwide)
• Success came from “word of mouth” referrals
from satisfied customers
• With Direct Sales, we could reach more people,
change more lives and reward the people driving
the business

45. …HELLO DIRECT SELLING
• Spring 2007 - Prelaunch
– Invited R+ F customers, representatives, community
– Huge, positive response
• Spring 2008 – Official launch
– Assembled a team of direct selling industry leaders
– First dermatologist brand to enter direct selling
industry

46. WHY DIRECT SELLING?
“Our passion has always been
changing skin and changing
lives, and not just for some, but
for everyone. With direct sales,
our passion is now a reality.”
- Dr. Katie Rodan and Dr. Kathy Fields

47. REAL OPTIONS
• Develop a business of your own
• Work from anywhere
• Create your own schedule
• Take control of your financial future

48. REAL POSSIBILITIES
• Start their own business
• Minimal start-up investment
• Rewards part-time or full-time efforts
• Creates the potential for unlimited income
with no glass ceiling

49. FACTS ABOUT DIRECT SELLING
• Growing industry in a shrinking economy
– 13,000,000 in U.S. in direct selling industry
 Strongly embraced by Fortune 500 companies
• Contributes $20 billion in U.S. annual sales
 1/3 of all goods and services to be sold through
direct selling by the year 2010

50. DONALD TRUMP
“Network marketing has
proven itself to be a
viable and rewarding
source of income…”
- Donald Trump

51. ROBERT KIYOSAKI
“If I had to do it all over again,
rather than build an old style type
of business, I would have started
building a network marketing
business.”
- Robert Kiyosaki,
Rich Dad, Poor Dad

52. WARREN BUFFET INVESTS IN DIRECT SELLING

53. DECIDING ON A COMPANY: KEY FACTORS
• Marketplace demand
• Consumable products
• Trends and timing
• Ability to leverage your time
Source: Dr. Charles King, renowned Professor of
business practices at University of Chicago

54. MARKETPLACE DEMAND
• Consider the common and visible skin
conditions
– Currently few treatment options
– 1 dermatologist per 30,000 people
– Restricted access to healthcare
– Est. 50 million with acne;100 million with sun damage
• Rodan + Fields addresses skin concerns
– Improves self esteem and confidence
– Fills and unmet customer „need‟

55. CONSUMABLE PRODUCTS
• There is no cure for the majority of skin
concerns
• Daily use is necessary to manage skin and
maintain a healthy, attractive complexion
• Repeat sales creates results and referrals
• Replenishment volume is the foundation for
residual income

56. TRENDS AND TIMING
• Beauty industry: $8.9B and growing
• Skincare industry NOT in a recession
 $7.6B by 2010
• 80 million baby boomers are growing old but they
don‟t want to age
• They have the disposable income to enhance
their health and appearance

57. TRENDS AND TIMING
“Luxury skin-care products defy the economy”
'Beauty does well in hard times.'
- Monica Corcoran
Los Angeles Times Staff Writer
October 19, 2008

58. TRENDS AND TIMING
• Perfect timing!
• Right now… people can position themselves to
take the lead as we expand across the US

59. LEVERAGE YOUR TIME
• “Help enough people get what they want and
you‟ll get everything you want.”
– Jim Rohn
• Leverage the success of the people you coach,
mentor, and support

60. DESIGN YOUR FINANCIAL FUTURE
• Insecurity about Social Security
• Shrinking middle class
• 401K retirement plans not enough
• Lack of savings
• With Rodan + Fields, you can design your
financial future

61. THE RODAN + FIELDS
DIFFERENCE

62. THE RODAN + FIELDS COMMUNITY
OUTREACH
Prescription for Change™ Foundation

63. The Prescription for Change™
Foundation helps to support
individuals to make positive
changes in their lives.
Our philosophy is doing
well by doing good.

64. THE RODAN + FIELDS COMMITMENT
You‟re in business for yourself, but not by yourself.

65. TRAINING AND SUPPORT
• Product and business building training
• RF Connection
• Personal Website
• Corporate and Regional Events
• Marketing and Sales Tools

66. THE RODAN + FIELDS SPOT LIGHT
• Unique tool that shows underlying sun damage
• Similar to what dermatologists use
• Exclusively available to our Consultants
• Creates awareness and a desire for a solution
• Drives sales, referrals and ongoing business

67. COMPENSATION PLAN
• Created with one thing in mind: your success
• Rewards part-time or full-time efforts
• With ongoing replenishment volume, you
make the sale one time and receive the
profits month after month

68. GETTING STARTED
• Most successful Consultants start with one of
our popular business building kits
• Everything you need to get started
• Risk free - 60 day money back guarantee

69. BUSINESS BUILDING KITS
• Jumpstart
• $395 wholesale/over $645 retail value
• Leadership Express
• $695 wholesale/over $1180 retail value
• Free two day air shipping
• Includes Spot Light and supporting business
tools

70. TM
PRESCRIPTION FOR CHANGE
Change your skin…Change your life

71. THE PERFECT BUSINESS
• Credibility of Dr. Rodan and Dr. Fields
• Well known and trusted brand
• Products that create visible results
• Corporate support to maximize your success
• Compensation Plan that generously rewards
your efforts

72. THE PERFECT TIME
• What Dr. Katie Rodan and Dr. Kathy Fields did
for acne, we are now doing for sun damage
• You can position yourself to take the lead as
we expand across the country
• This is THE ground floor opportunity

73. WHERE DO YOU SEE YOURSELF?
• “I‟m ready to choose the perfect regimen”
• “I‟m ready to become a Consultant”

74. JUST IMAGINE…
…if you were able to partner with Dr.
Katie Rodan and Dr. Kathy Fields when
they started Proactiv®
You‟re invited this time!

76. Compensation Plan Basics

77. Five Main Ways to Earn
1. Retail Profit
2. Consultant Commissions
3. Personal Team Commissions
4. Executive Team Overrides
5. Performance Bonuses
* Team Development Bonus
* Months of September, October, November
and December.

78. Retail Profit
Retail Customer: Makes a single purchase with no
RC
commitment for future purchases.
Regimen Price: $160
Wholesale Price: $120
Total Profit: $ 40 Your Profit
PC
Preferred Customer: regularly receive their
Regimen purchases every 60 days and receive a
10% discount and FREE shipping and handling.
PC Price: $144
Wholesale Price: $120
Total Profit: $ 24 Your Profit

79. Team Development Bonus
• Adding new Consultants to your team each and every
month is the most effective way to expand and grow
your business.
• The Team Development Bonus rewards you for
personally introducing new Consultants to the R+F
business opportunity with the new Jumpstart Kit or
Leadership Express Kit.

80. Team Development Bonus
• Earned monthly, based on the number of new
Consultants added to your personal team.
• Months of September, October, November and
December.
• Team Development totals are calculated
monthly.

81. Jump Start Kit
• When you personally add new Consultants who
start their business with a Jumpstart Kit, you earn:
• Add 1 Consultant: no bonus
• Add 2 Consultants: earn $150
• Add 3 Consultants: earn an additional $225
• Add 4 or more: earn an additional $300 for each
Consultant
• Team Development totals are calculated monthly.

82. JUMPSTART KIT BONUS EXAMPLE 1
• In the diagram below, you add 2 new Consultants and
they both start with a Jumpstart Kit. You earn $150.
You
JSK JSK $150

83. JUMPSTART KIT BONUS EXAMPLE 1
• In the diagram below, you add 3 New Consultants and
they all start with a Jumpstart Kit. You earn an
additional $225 for a total of $375.
You
JSK JSK JSK $375
$150 $225

84. Leadership Express Kit
• When you personally add new Consultants who
start their business with a Leadership Express
Kit, you earn:
• Add 1 Consultant: $100
• Add 2 Consultants: earn an additional$200
• Add 3 Consultants: earn an additional $300
• Add 4 or more: earn an additional $400 for each
Consultant
• Team Development totals are calculated monthly.

85. Leadership Express Kit Bonus Example 1
• In the diagram below, you add 2 new Consultants and
they both start with a Leadership Express Kit. You earn
$300.
You
LEK LEK $300
$100 $200

86. Leadership Express Kit Bonus Example 2
• In the diagram below, you add 3 new Consultants and
they both all start with a Leadership Express Kit. You
earn $600.
You
LEK LEK LEK $600
$100 $200 $200

87. Mix and Match
• You can mix and match new Consultants who join with
a Jumpstart Kit and those who join with a Leadership
Express Kit.
You
JSK JSK LEK $250
$150 $100

88. Gail Norton
Independent Consultant
http://Gail.myrandf.com
GailPNorton@yahoo.com
904.254.5502 - cell