Ten Organizational Design Models to align structure and operations to busines...
Operation management2 final
1. Operation Management 2
Group Report
Select Best Tablet PC in the world
Team Member
Goshi Fujimoto /201247529
Nobuya Yoshizwa / 201047532
Shigenori Kobayashi /201247513
2. Objectives
• Select best of the best Tablet PC from the market
• Each Tablet PC has pros and cons
• How do we select the best one?
Size?
Price?
Portability?
Battery life?
Spec?
4. 1. Compose objectives
• What is tablet PC?
• Clearly different from the laptop
• Need different objectives for tablet PC
• What are needs for tablet PC?
Make a wish list
6. 2. Identify fundamental objectives
•
Categorize and extract fundamental objectives from a wish
list to create the hierarchy of fundamental objectives
Not make my eyes
tired
Show friends
Bring to cafe
7. 3-1. Apply the attributes
iPad
iPad Mini
Galaxy
Kindle Fire
Nexus
Xperia Tables
Thinkpad
Tablet2
41500
28800
29800
12800
22982
36161
68183
iOS
iOS
Android
Android
Android
Android
Windows8
A6X 2 core
1.0GHx
A5X 2 core
1.0GHx
APQ8060 DC
1.5GHz
OMAP4430
1.2GHz
IPS
IPS
TFT
IPS
IPS
TFT
IPS
pic
2048 x 1536
1024 x 764
1280 x 800
1024 x 600
1280 x 800
1280 x 800
1366 x 768
Inch
9.7
7.9
10.1
7
7
9.4
10.1
GB
16
16
16
8
16
16
64
g
652
308
565
400
340
570
570
hr
10
10
8
8.5
10
10
10
IEEE802.11
a. b. g. n.
a. b. g. n.
b. g. n.
a. b. g. n.
b. g. n.
a. b. g. n.
a. b. g. n.
Bluetooth
Bluetooth
1.0-4.0
4.0
4.0
3.0
n/a
3.0
3.0
4.0
Camera resolution
(Head)
resolution
5M
5M
3.2M
n/a
1.2M
8.0M
8.0M
Camera Resolution
(Tale)
resolution
1.2M
1.2M
2.2M
n/a
n/a
1M
2.0M
Price
yen/unit
OS
Processor
LCD quality
LCD Resolution
LCD Size
Storage Size
Weight
Battery Life
Wi-Fi
The above product specification are captured from product catalog.
Price information is from “kakaku.com”, as of Jan 5th 2013.
Tegra3 1.3GHz Tegra3 1.3GHz
Atom Z27860
1.8GHz
8. 3-2. Apply the attributes
Converting Product spec to measurable attribute
Attributes
Price
yen/unit
Design
OS
Processor
LCD quality
LCD Resolution
LCD Size
Weight
Battery Life
Wi-Fi
Measurement
standard
Price
yen/unit
Design
Catalog Spec
Appearance,
Quality of material
Process Speed
xx GHz
TFT/OLED
LCD Quality
pic
Inch
g
Portability
hr
Measurement scale Reference source
Lower is better
Higher is better
5-1
kakaku.com
kakaku.com
Team member
Enable to operate
without frustration
Fast –Slow
5-1
kakaku.com
Team member
Quality of Display
including
resolution, color
Higher is better
5-1
kakaku.com
Team member
Higher is better
5-1
kakaku.com
Team member
Higher is easier
5-1
kakaku.com
Team member
Body Size and
Weight
Length of battery
life
IEEE802.11
Bluetooth
Bluetooth
1.0-4.0
Camera resolution
(Head)
resolution
Camera Resolution
(Tale)
resolution
User Friendly
interface
Easy to operate,
easy to input data,
easy to set up
wireless
environment.
10. 5.Ways to make the decision
• How to eliminate alternatives
• Even swap
• How to make the rational decision
• AHP
11. 5-1. Eliminate Alternatives
iPad
Price
yen/unit
iPad Mini
Galaxy
Kindle Fire
Nexus
Xperia
Tables
Thinkpad
Tablet2
41500
28800
29800
12800
22982
36161
68183
Design
Good-Bad:
5-1
4.7
4.9
4.5
5
4.3
4.8
4.4
Process Speed
Fast –Slow
5-1
5
5
5
4
3
4.2
4
User Friendly
Interface
Good-Bad:
5-1
3.8
4.6
3.7
4.5
4.1
4.5
4.3
Portability
Good-Bad:
5-1
3.4
4.8
4.1
5
4.6
4.6
3.6
LCD Quality
Good-Bad:
5-1
5
5
4.2
4.5
4.5
4.5
3.6
Dominated by
iPod Mini
Dominated by
Kindle fire
Dominated by
Kindle fire
12. 5-2. Structure Hierarchy Tree
Best Tablet PC
Price
Design
iPad Mini
Process
Speed
Galaxy
User Friendly
Interface
Kindle Fire
Portability
Xperia
Tablet
LCD
Quality
13. 5-3. Develop Pairwise Comparison
iPa d Min i
Kin dle Fire
Ga lax y
Xpe ria
Pric e
iPa d Min i Kin dle Fire Ga lax y
Xpe ria
1
1/ 7
1
7
1
5
1
1/ 5
1
1/ 3
1/ 9
1/ 5
iPa d Min i
Kin dle Fire
Ga la x y
Xpe ria
De s ign
iPa d Min i Kin dle Fire Ga la x y
1
1
3
1
1
3
1/ 3
1/ 3
1
1/ 2
1/ 2
3
3
9
5
1
Pro c e s s Spe e d
iPa d Min i Kin dle Fire Ga la x y
Xpe ria
iPa d Min i
1
3
1
5
Kin dle Fire
1/ 3
1
1/ 3
2
Ga la x y
1
3
1
1/ 5
Xpe ria
1/ 5
1/ 5
1/ 2
1
2
2
1/ 3
1
Us e r Frie n dly I t e rf a c e
n
iPa d Min i Kin dle Fire Ga la x y
Xpe ria
iPa d Min i
1
1/ 3
3
2
Kin dle Fire
3
1
5
4
Ga la x y
1/ 3
1/ 5
1
1/ 3
Xpe ria
1/ 2
1/ 4
1/ 3
1
Xpe ria
Pro c e s s Spe e d
iPa d Min i Kin dle Fire Ga la x y
Xpe ria
iPa d Min i
1
3
1
5
Kin dle Fire
1/ 3
1
1/ 3
2
Ga la x y
1
3
1
1/ 5
Xpe ria
1/ 5
1/ 5
1/ 2
1
Po rt a bilit y
iPa d Min i Kin dle Fire Ga la x y
iPa d Min i
1
1/ 3
3
Kin dle Fire
3
1
5
Ga la x y
1/ 3
1/ 5
1
Xpe ria
1/ 2
1/ 4
3
Xpe ria
2
4
1/ 3
1
14. 5-4. Develop Reference Vector
Cit e ria
Pric e
De s ign
Proc e s s Spe e d
Us e r Frie ndly Inte rfac e
Portabilit y
LCD Quality
Pric e
De s ign Proc e s s Spe e d Us e r Frie ndly Inte rfac e Portability LCD Quality
1
5
4
3
3
7
1/5 1
1/3
1/6
1/6
2
1/4 3
1
1/3
1/5
4
1/3
6
3
1
1/3
5
1/3 6
5
3
1
6
1/7
1/2
1/4
1/5
1/6
1