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1
How to create impact with open
data for Agriculture and Nutrition
Bridging the last mile
to smallholder farmers
(business) models for
innovative agriculture
advisory and financial
services
Adriaan Bakker
2
About NSO
• Space agency of the Netherlands
government (established 2009)
• Reporting to:
1. Ministry of Economic Affairs
2. Ministry of Infrastructure and Environment
3. Ministry of Education, Culture and Science
4. Netherlands Organisation for Scientific Research
(NWO)
• Task: to develop and implement
Netherlands Space programme
• Outcome: space applications for
science, economy and society
3Netherlands Space Office
What will be the number of
earth observation satellites
in orbit in 2025?
4Netherlands Space Office
A: <100
B: < 1,000
C: >1,000
5Netherlands Space Office
C: >1,000
6Netherlands Space Office
content:
1. introduction G4AW programme
2. trends in Earth Observation
2. services and principles
3. challenges and success
4. businessmodels
5. key factors for success
7
Geodata for Agriculture and Water (G4AW) improves food
security in developing countries by using satellite data.
Netherlands Space Office (NSO) is executing this program,
commissioned by the Dutch Ministry of Foreign Affairs.
8
G4AW partner countries
Angola
Bangladesh
Benin
Burkina Faso
Burundi
Cambodia
Ethiopia
Ghana
Indonesia
Kenya
Laos
Malawi
Mali
Mozambique
Myanmar
Niger
Rwanda
Senegal
South Sudan
Tanzania
Uganda
Zambia
Zimbabwe
partner countries in transition:
Colombia
South Africa
Vietnam
9
Objectives
• Aim:
- Reach > 3 million food producers
- With relevant information, advices or (financial) products
based on satellite and other data
• Outcome:
- improved sustainable food production, more effective use
of inputs (water, nutrients), and economic development
(>10%)
- stimulating private investments
- leading to financially sustainable services
10
Key elements
Budget 2 calls 39,5 mio
Subsidy (max.) 70% for 23 countries, 60% for 3 countries in transition
Grant between 0.5 – 5.0 mio €
Project User driven, partnership, business plan, information
service (satellite data are indispensable and are at the
start of the information chain)
Project duration 3 years (optional 1 yr extension)
Results Beneficial and timely agri, meteorological and /or
financial/insurance products
Website www.spaceoffice.nl/g4aw
11
information needs
• Need for information on, e.g.:
- Land use (change)
- Agricultural farm management/yields
- Water availability & usage
- Climate change and behaviour
• Actual & historical data
- Consisistency over time & space
- (Long) time series
12
Information chain – services
customers
13
Stakeholders for information
1. governments
2. agri businesses / industery
3. civil society organisaties
4. farmers and citizens
14
Value chain
from information to services;
adding value for a services
15
trends in Earth Observation:
• Availability  many more satellites: e.g. EC Copernicus,
small satellite constellations
• Accessibility  ICT, the Cloud
• Adaptability  standards, adaptable usage (GIS/mobile)
• Affordability  free/low cost data, lower cost value adding
• Acceptability  fit-to-purpose, increased quality level
16
Climate
Land
Monitoring
Atmosphere
Monitoring
Emergency
Management
Marine
Environment
Security
Each type of satellite: 2 in space, 1 spare on ground
2014
2015
2016
2017
2017
17
Private sector initiatives (Just arrived /
coming soon)
PlanetLabs?BlackBridge/RapidEye
PlanetLabs-Doves
Cosmic-2
Google SkyBox
Satellogic-BugSat
BlackSky
GeoOptics-Cicero
Spire-Stratos
PlanetiQ
QB50
UrtheCast
MenaSat-GulfSAR
More?
18
Sentinels
ESA
groundstation
ESA-site (Brussels)
NL users
KNMI Datacentre
Core
Ground Segment
Integrated
Ground Segment
Free data/Open data
Other free data sets from satellites
• Proba-V data
• 3rd party missions (ESA)
• Landsat-data
• Aqua, Terra, etc.
19
4 different type of services
1. Farm management/Crop managment
2. Weather services
3. (Index) Crop insurances
4. Early warning (Floods and extensive droughts)
20
Land cover maps
Soil maps
Index based
Micro insurance
Irrigation advice
Crop growth
monitoring
Advice, warnings
GPS, meteo
Yield forecasts
Land cover maps
Soil maps
www.eTransformAfrica.org
Potential uses
2121
Index insurance service chain
22
…..
NGO’s Networker
parties
Aggregators
(Agri)- industry
Food
industry
Inputs
industry
Insurance &
Finance
Telecom
/Satcom
Cooperatives
Agric .advisors &
Agri services
Government regulations/conditions Agri-Water-ITC & public services
Intermediary partiesProducing parties
Consumer&(Localmarkets)
Employment
agencies
Contractors
Inventory of Mechanisms and agri-chains
Smallholders
farming
Large scale
Contract farming
Government
Extension
services
Education &
information
Agri ICT (geo)
services
Institutes &
University
(R&D)
+ ao sectors
relevant
agencies
23
4 principles for the G4AW projects
1. user demand driven
2. viable business model
3. solid partnership
4. information chain closed
24
Principle 1; User demand driven
• Definition of user group
• Definition of other stakeholders
• Definition of user needs (user survey)
• Capacity building & training
• Cooperation with institutions connecting users
• Connecting local initiatives
25
Principle 2; Business model
• Solid market analysis (users,
market volume, USP)
• Solid business strategy
• Appropriate choices in partnership
• Financially sustainable service
provision is required after project
(revenues may come from public
and private resources)
26
Principle 3; Solid partnership
• Closing the information chain,
complementary, experience
• Partners bridging the last mile to
users of services
• Transparency in partnership
• Partnership agreement enclosed
with application, this is the basis
for project execution
27
Principle 4; Information service
• Satellite data are at the start of the
information chain
• Based on proven technology and
services
• Transmission channel(s) reaching
users
• License-to-operate (legal, available
data)
28
Challenges to overcome  G4AW
• Last mile: delivery to, communications with the user
• Usability: creating (direct) impact for user
• Information chain: from provider to user
• Organization: PPP, cultural, IPR
• Finance: investments
• Sustainability: businessmodel, LtO
29
G4AW granted projects (14): success factors
• Market: Tackle a well-defined and specific problem
• Solution: Part of a portfolio of services, focus remains on a
core offer with added value for client
• License to operate: embedding in the local context
• Channel: They build on already existing delivery
mechanism(s)
• Maturity: a reproduction of an already (elsewhere)
validated service
• G4AW specific: Well-elaborated use of satellite information
& other data for food security
30
Evaluating a business model
31
G4AW 4 business models
1. Freemium model: free service provision
Other paying clients are financing operations
2. Loyalty model: free service provision
avoid switching clients to competitor
3. Inclusive model: paid service provision bundled into package,
e.g. insurance coupled to credit, advisory to input supplies
4. Service model: client is paying (sometimes subsidized)fee for service
provision
• Use of aggregators: telecom, bank, insurance, seed/nutrient supplier,
farmer cooperatives
• Embedding : extension officers, NGO’s, farmer cooperatives
32
G4AW business models
Country Project Grantee Business Model Aggregator Embedding
BANGLADESH GEOBIS Lal Teer Seed Inclusive Seed, agents Seed, agents
BANGLADESH GEOPOTATO WUR Service unknown yet NGO
BANGLADESH IDSS ACI Inclusive Inputs, agents, Gov. inputs, Gov.
BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO
ETHIOPA CommonSense WUR Service
Cooperatices, Unions,
Bank, Insurance Gov.
ETHIOPA GIACIS ITC Inclusive
Bank, Insurance,
cooperatives & Gov. Gov.
INDONESIA G4INDO Alterra Service Insurance NGO
KENYA CROPMON SoilCares Service
Farmer cooperative;
trade association NGO
KENYA / TANZANIA GEODATICS ICS Inclusive NGO NGO
MAIL / UGANDA SumAfrica EARS Inclusive Farmer cooperative
Farmer
cooperative
MALI STAMP SNV Service Mobile NGO
SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO
UGANDA MUIIS CTA Freemium & Service
Farmer federation,
unions Agents
VIETNAM AGRI.ONE VinaNed Loyalty Nutrient, Mobile, Gov. Gov.
33
Key factors
1. What are the information needs?
2. What are barriers for usage & implementation?
3. Role of government?
4. Role of private sector?
5. Role of international governmental organizations?
34
2014-2018
G4AW stands for
• 14 projects implementing an array of services with
an open data policy approach
• gathering experiences on making business out of
data
• innovative concepts based on new technologies
• challenging (young) entrepreneurial farmer
G4AW a learning community
• need for knowledge sharing,
• a source for best practice
35
Questions?
Thank you for
your attention
Website
http://g4aw.spaceoffice.nl/nl/
Contact
a.bakker@spaceoffice.nl
g4aw@spaceoffice.nl

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Bridging the last mile to smallholder farmers

  • 1. 1 How to create impact with open data for Agriculture and Nutrition Bridging the last mile to smallholder farmers (business) models for innovative agriculture advisory and financial services Adriaan Bakker
  • 2. 2 About NSO • Space agency of the Netherlands government (established 2009) • Reporting to: 1. Ministry of Economic Affairs 2. Ministry of Infrastructure and Environment 3. Ministry of Education, Culture and Science 4. Netherlands Organisation for Scientific Research (NWO) • Task: to develop and implement Netherlands Space programme • Outcome: space applications for science, economy and society
  • 3. 3Netherlands Space Office What will be the number of earth observation satellites in orbit in 2025?
  • 4. 4Netherlands Space Office A: <100 B: < 1,000 C: >1,000
  • 6. 6Netherlands Space Office content: 1. introduction G4AW programme 2. trends in Earth Observation 2. services and principles 3. challenges and success 4. businessmodels 5. key factors for success
  • 7. 7 Geodata for Agriculture and Water (G4AW) improves food security in developing countries by using satellite data. Netherlands Space Office (NSO) is executing this program, commissioned by the Dutch Ministry of Foreign Affairs.
  • 8. 8 G4AW partner countries Angola Bangladesh Benin Burkina Faso Burundi Cambodia Ethiopia Ghana Indonesia Kenya Laos Malawi Mali Mozambique Myanmar Niger Rwanda Senegal South Sudan Tanzania Uganda Zambia Zimbabwe partner countries in transition: Colombia South Africa Vietnam
  • 9. 9 Objectives • Aim: - Reach > 3 million food producers - With relevant information, advices or (financial) products based on satellite and other data • Outcome: - improved sustainable food production, more effective use of inputs (water, nutrients), and economic development (>10%) - stimulating private investments - leading to financially sustainable services
  • 10. 10 Key elements Budget 2 calls 39,5 mio Subsidy (max.) 70% for 23 countries, 60% for 3 countries in transition Grant between 0.5 – 5.0 mio € Project User driven, partnership, business plan, information service (satellite data are indispensable and are at the start of the information chain) Project duration 3 years (optional 1 yr extension) Results Beneficial and timely agri, meteorological and /or financial/insurance products Website www.spaceoffice.nl/g4aw
  • 11. 11 information needs • Need for information on, e.g.: - Land use (change) - Agricultural farm management/yields - Water availability & usage - Climate change and behaviour • Actual & historical data - Consisistency over time & space - (Long) time series
  • 12. 12 Information chain – services customers
  • 13. 13 Stakeholders for information 1. governments 2. agri businesses / industery 3. civil society organisaties 4. farmers and citizens
  • 14. 14 Value chain from information to services; adding value for a services
  • 15. 15 trends in Earth Observation: • Availability  many more satellites: e.g. EC Copernicus, small satellite constellations • Accessibility  ICT, the Cloud • Adaptability  standards, adaptable usage (GIS/mobile) • Affordability  free/low cost data, lower cost value adding • Acceptability  fit-to-purpose, increased quality level
  • 17. 17 Private sector initiatives (Just arrived / coming soon) PlanetLabs?BlackBridge/RapidEye PlanetLabs-Doves Cosmic-2 Google SkyBox Satellogic-BugSat BlackSky GeoOptics-Cicero Spire-Stratos PlanetiQ QB50 UrtheCast MenaSat-GulfSAR More?
  • 18. 18 Sentinels ESA groundstation ESA-site (Brussels) NL users KNMI Datacentre Core Ground Segment Integrated Ground Segment Free data/Open data Other free data sets from satellites • Proba-V data • 3rd party missions (ESA) • Landsat-data • Aqua, Terra, etc.
  • 19. 19 4 different type of services 1. Farm management/Crop managment 2. Weather services 3. (Index) Crop insurances 4. Early warning (Floods and extensive droughts)
  • 20. 20 Land cover maps Soil maps Index based Micro insurance Irrigation advice Crop growth monitoring Advice, warnings GPS, meteo Yield forecasts Land cover maps Soil maps www.eTransformAfrica.org Potential uses
  • 22. 22 ….. NGO’s Networker parties Aggregators (Agri)- industry Food industry Inputs industry Insurance & Finance Telecom /Satcom Cooperatives Agric .advisors & Agri services Government regulations/conditions Agri-Water-ITC & public services Intermediary partiesProducing parties Consumer&(Localmarkets) Employment agencies Contractors Inventory of Mechanisms and agri-chains Smallholders farming Large scale Contract farming Government Extension services Education & information Agri ICT (geo) services Institutes & University (R&D) + ao sectors relevant agencies
  • 23. 23 4 principles for the G4AW projects 1. user demand driven 2. viable business model 3. solid partnership 4. information chain closed
  • 24. 24 Principle 1; User demand driven • Definition of user group • Definition of other stakeholders • Definition of user needs (user survey) • Capacity building & training • Cooperation with institutions connecting users • Connecting local initiatives
  • 25. 25 Principle 2; Business model • Solid market analysis (users, market volume, USP) • Solid business strategy • Appropriate choices in partnership • Financially sustainable service provision is required after project (revenues may come from public and private resources)
  • 26. 26 Principle 3; Solid partnership • Closing the information chain, complementary, experience • Partners bridging the last mile to users of services • Transparency in partnership • Partnership agreement enclosed with application, this is the basis for project execution
  • 27. 27 Principle 4; Information service • Satellite data are at the start of the information chain • Based on proven technology and services • Transmission channel(s) reaching users • License-to-operate (legal, available data)
  • 28. 28 Challenges to overcome  G4AW • Last mile: delivery to, communications with the user • Usability: creating (direct) impact for user • Information chain: from provider to user • Organization: PPP, cultural, IPR • Finance: investments • Sustainability: businessmodel, LtO
  • 29. 29 G4AW granted projects (14): success factors • Market: Tackle a well-defined and specific problem • Solution: Part of a portfolio of services, focus remains on a core offer with added value for client • License to operate: embedding in the local context • Channel: They build on already existing delivery mechanism(s) • Maturity: a reproduction of an already (elsewhere) validated service • G4AW specific: Well-elaborated use of satellite information & other data for food security
  • 31. 31 G4AW 4 business models 1. Freemium model: free service provision Other paying clients are financing operations 2. Loyalty model: free service provision avoid switching clients to competitor 3. Inclusive model: paid service provision bundled into package, e.g. insurance coupled to credit, advisory to input supplies 4. Service model: client is paying (sometimes subsidized)fee for service provision • Use of aggregators: telecom, bank, insurance, seed/nutrient supplier, farmer cooperatives • Embedding : extension officers, NGO’s, farmer cooperatives
  • 32. 32 G4AW business models Country Project Grantee Business Model Aggregator Embedding BANGLADESH GEOBIS Lal Teer Seed Inclusive Seed, agents Seed, agents BANGLADESH GEOPOTATO WUR Service unknown yet NGO BANGLADESH IDSS ACI Inclusive Inputs, agents, Gov. inputs, Gov. BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO ETHIOPA CommonSense WUR Service Cooperatices, Unions, Bank, Insurance Gov. ETHIOPA GIACIS ITC Inclusive Bank, Insurance, cooperatives & Gov. Gov. INDONESIA G4INDO Alterra Service Insurance NGO KENYA CROPMON SoilCares Service Farmer cooperative; trade association NGO KENYA / TANZANIA GEODATICS ICS Inclusive NGO NGO MAIL / UGANDA SumAfrica EARS Inclusive Farmer cooperative Farmer cooperative MALI STAMP SNV Service Mobile NGO SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO UGANDA MUIIS CTA Freemium & Service Farmer federation, unions Agents VIETNAM AGRI.ONE VinaNed Loyalty Nutrient, Mobile, Gov. Gov.
  • 33. 33 Key factors 1. What are the information needs? 2. What are barriers for usage & implementation? 3. Role of government? 4. Role of private sector? 5. Role of international governmental organizations?
  • 34. 34 2014-2018 G4AW stands for • 14 projects implementing an array of services with an open data policy approach • gathering experiences on making business out of data • innovative concepts based on new technologies • challenging (young) entrepreneurial farmer G4AW a learning community • need for knowledge sharing, • a source for best practice
  • 35. 35 Questions? Thank you for your attention Website http://g4aw.spaceoffice.nl/nl/ Contact a.bakker@spaceoffice.nl g4aw@spaceoffice.nl

Notas del editor

  1. Let me introduce you to a program is commisoned by the Dutch government and focusing on improving the use of geodata foor food security. I will show in this presentation how we do cover the last mile of the so called information chain to the smallholder farmer. The revolution of Africa and Asia is the mobile phone. Together with the developement in remote sensing by satellites there is a new era coming up in data transmission. The G4AW programme is started last your and now we have 14 projects implemented in a period of three years Data for decision supporting services for agriculture. Nowedays we live in a information era.
  2. We are commissoned by 4 organisations. Applications: G4AW is focusing on applying satellite data for food security purpose
  3. Art first to came a little bit in the mood. The presents of Satellites in space is evident, the number and also the availablity are increasing trumendensly. To give you an idea about the developed in space.
  4. The number after then years from know. Lift up year hand when you think it is less than 100; left up year hand when you think it is in between 100-1000, lift up your hand either when you think it is more than 1000
  5. The G4AW program is focusing on food security targets; To feed the world in 2050
  6. Is there a demand for information? Yes In general we see that the need for information is very much linked to manage risks. Satellite data in general are data which do offer advantage because they are consistent and do have time series. Reliability is very important, to increase this more and more we see that satellite date are not on their own they are integretated with in situ data from fieldstations of from farmers crowdsourcing.
  7. Ingredient 1: Two basic principe's we have to be taken in consideration as a theoretical framework. At first the information chain leading which is leading to services. Data to make the right decisions. But when you have services you have to disseminate theme. Therefore you have to organize capacity building and training and communicated Without data, no information Without information, no knowledge Without knowledge, no good decisions Without decisions, no economic growth
  8. We do distinguish different groups of stakeholders and offer them
  9. Don’t forget the another Principe; the value chain. Added value is necessary to get viable and durable services. To get the information chain into business the data has to be transferred into information services. There can be different propositions. Latter on a will give you some examples of the different businesscases which have been developed.
  10. EC also starts with a program to support innovation an knowledge
  11. Free opendata Sentinel-1 RADAR (land en mariene applicaties) operationel launching 1B April 2016 Sentinel-2 Multispectraal (landapplicaties) 2015 launched June 2015 2B in nov 2016 Sentinel-3 Hyperspectraal (mariene applicaties) 2015 launched 23 December Sentinel-4 Multispectraal (atmosfeer, geostationaire baan) 2021 Sentinel-5P Multispectraal (atmosfeer, polaire baan) 2016 lauched in spring Sentinel-5 Multispectraal (atmosfeer, polaire baan) 2021 Sentinel-6 Altimetrie (mariene applicaties) 2020 Gratis en open data, gegarandeerde datastroom
  12. Often low costs
  13. Free data; an open data policy of the EC ; not only rough material but device ready (API’s)
  14. Many types, for G4AW satellites must be an inseperatable part of the service.
  15. This is a set of service related to the farm management practices
  16. Developing propositions for services. Partnerships are very important. The ecosystem in which the proposition of services can be developed. The market for information services
  17. G4AW is build upon four principles
  18. USP=unique selling proposition
  19. Availability  many more satellites: e.g. EC Copernicus, small satellite constellations,Accessibility  ICT, the Cloud, Adaptability  standards, adaptable usage (GIS/mobile) ,Affordability  free/low cost data, lower cost value adding, Acceptability  fit-to-purpose, increased quality level
  20. The granted projects
  21. The result out of the 2 Calls for proposals; 4 models
  22. 14 projects: 6 Services, 5 Inclusive, 2 Freemium, 1 Loyalty
  23. Summarized the following factors are Key factors for implementation