Adri Bakker (Netherlands Space Office) presented at the 2nd International Workshop: Creating Impact with Open Data in Agriculture and Nutrition in The Hague, 11 September 2015.
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Bridging the last mile to smallholder farmers
1. 1
How to create impact with open
data for Agriculture and Nutrition
Bridging the last mile
to smallholder farmers
(business) models for
innovative agriculture
advisory and financial
services
Adriaan Bakker
2. 2
About NSO
• Space agency of the Netherlands
government (established 2009)
• Reporting to:
1. Ministry of Economic Affairs
2. Ministry of Infrastructure and Environment
3. Ministry of Education, Culture and Science
4. Netherlands Organisation for Scientific Research
(NWO)
• Task: to develop and implement
Netherlands Space programme
• Outcome: space applications for
science, economy and society
6. 6Netherlands Space Office
content:
1. introduction G4AW programme
2. trends in Earth Observation
2. services and principles
3. challenges and success
4. businessmodels
5. key factors for success
7. 7
Geodata for Agriculture and Water (G4AW) improves food
security in developing countries by using satellite data.
Netherlands Space Office (NSO) is executing this program,
commissioned by the Dutch Ministry of Foreign Affairs.
8. 8
G4AW partner countries
Angola
Bangladesh
Benin
Burkina Faso
Burundi
Cambodia
Ethiopia
Ghana
Indonesia
Kenya
Laos
Malawi
Mali
Mozambique
Myanmar
Niger
Rwanda
Senegal
South Sudan
Tanzania
Uganda
Zambia
Zimbabwe
partner countries in transition:
Colombia
South Africa
Vietnam
9. 9
Objectives
• Aim:
- Reach > 3 million food producers
- With relevant information, advices or (financial) products
based on satellite and other data
• Outcome:
- improved sustainable food production, more effective use
of inputs (water, nutrients), and economic development
(>10%)
- stimulating private investments
- leading to financially sustainable services
10. 10
Key elements
Budget 2 calls 39,5 mio
Subsidy (max.) 70% for 23 countries, 60% for 3 countries in transition
Grant between 0.5 – 5.0 mio €
Project User driven, partnership, business plan, information
service (satellite data are indispensable and are at the
start of the information chain)
Project duration 3 years (optional 1 yr extension)
Results Beneficial and timely agri, meteorological and /or
financial/insurance products
Website www.spaceoffice.nl/g4aw
11. 11
information needs
• Need for information on, e.g.:
- Land use (change)
- Agricultural farm management/yields
- Water availability & usage
- Climate change and behaviour
• Actual & historical data
- Consisistency over time & space
- (Long) time series
19. 19
4 different type of services
1. Farm management/Crop managment
2. Weather services
3. (Index) Crop insurances
4. Early warning (Floods and extensive droughts)
20. 20
Land cover maps
Soil maps
Index based
Micro insurance
Irrigation advice
Crop growth
monitoring
Advice, warnings
GPS, meteo
Yield forecasts
Land cover maps
Soil maps
www.eTransformAfrica.org
Potential uses
22. 22
…..
NGO’s Networker
parties
Aggregators
(Agri)- industry
Food
industry
Inputs
industry
Insurance &
Finance
Telecom
/Satcom
Cooperatives
Agric .advisors &
Agri services
Government regulations/conditions Agri-Water-ITC & public services
Intermediary partiesProducing parties
Consumer&(Localmarkets)
Employment
agencies
Contractors
Inventory of Mechanisms and agri-chains
Smallholders
farming
Large scale
Contract farming
Government
Extension
services
Education &
information
Agri ICT (geo)
services
Institutes &
University
(R&D)
+ ao sectors
relevant
agencies
23. 23
4 principles for the G4AW projects
1. user demand driven
2. viable business model
3. solid partnership
4. information chain closed
24. 24
Principle 1; User demand driven
• Definition of user group
• Definition of other stakeholders
• Definition of user needs (user survey)
• Capacity building & training
• Cooperation with institutions connecting users
• Connecting local initiatives
25. 25
Principle 2; Business model
• Solid market analysis (users,
market volume, USP)
• Solid business strategy
• Appropriate choices in partnership
• Financially sustainable service
provision is required after project
(revenues may come from public
and private resources)
26. 26
Principle 3; Solid partnership
• Closing the information chain,
complementary, experience
• Partners bridging the last mile to
users of services
• Transparency in partnership
• Partnership agreement enclosed
with application, this is the basis
for project execution
27. 27
Principle 4; Information service
• Satellite data are at the start of the
information chain
• Based on proven technology and
services
• Transmission channel(s) reaching
users
• License-to-operate (legal, available
data)
28. 28
Challenges to overcome G4AW
• Last mile: delivery to, communications with the user
• Usability: creating (direct) impact for user
• Information chain: from provider to user
• Organization: PPP, cultural, IPR
• Finance: investments
• Sustainability: businessmodel, LtO
29. 29
G4AW granted projects (14): success factors
• Market: Tackle a well-defined and specific problem
• Solution: Part of a portfolio of services, focus remains on a
core offer with added value for client
• License to operate: embedding in the local context
• Channel: They build on already existing delivery
mechanism(s)
• Maturity: a reproduction of an already (elsewhere)
validated service
• G4AW specific: Well-elaborated use of satellite information
& other data for food security
31. 31
G4AW 4 business models
1. Freemium model: free service provision
Other paying clients are financing operations
2. Loyalty model: free service provision
avoid switching clients to competitor
3. Inclusive model: paid service provision bundled into package,
e.g. insurance coupled to credit, advisory to input supplies
4. Service model: client is paying (sometimes subsidized)fee for service
provision
• Use of aggregators: telecom, bank, insurance, seed/nutrient supplier,
farmer cooperatives
• Embedding : extension officers, NGO’s, farmer cooperatives
32. 32
G4AW business models
Country Project Grantee Business Model Aggregator Embedding
BANGLADESH GEOBIS Lal Teer Seed Inclusive Seed, agents Seed, agents
BANGLADESH GEOPOTATO WUR Service unknown yet NGO
BANGLADESH IDSS ACI Inclusive Inputs, agents, Gov. inputs, Gov.
BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO
ETHIOPA CommonSense WUR Service
Cooperatices, Unions,
Bank, Insurance Gov.
ETHIOPA GIACIS ITC Inclusive
Bank, Insurance,
cooperatives & Gov. Gov.
INDONESIA G4INDO Alterra Service Insurance NGO
KENYA CROPMON SoilCares Service
Farmer cooperative;
trade association NGO
KENYA / TANZANIA GEODATICS ICS Inclusive NGO NGO
MAIL / UGANDA SumAfrica EARS Inclusive Farmer cooperative
Farmer
cooperative
MALI STAMP SNV Service Mobile NGO
SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO
UGANDA MUIIS CTA Freemium & Service
Farmer federation,
unions Agents
VIETNAM AGRI.ONE VinaNed Loyalty Nutrient, Mobile, Gov. Gov.
33. 33
Key factors
1. What are the information needs?
2. What are barriers for usage & implementation?
3. Role of government?
4. Role of private sector?
5. Role of international governmental organizations?
34. 34
2014-2018
G4AW stands for
• 14 projects implementing an array of services with
an open data policy approach
• gathering experiences on making business out of
data
• innovative concepts based on new technologies
• challenging (young) entrepreneurial farmer
G4AW a learning community
• need for knowledge sharing,
• a source for best practice
35. 35
Questions?
Thank you for
your attention
Website
http://g4aw.spaceoffice.nl/nl/
Contact
a.bakker@spaceoffice.nl
g4aw@spaceoffice.nl
Notas del editor
Let me introduce you to a program is commisoned by the Dutch government and focusing on improving the use of geodata foor food security. I will show in this presentation how we do cover the last mile of the so called information chain to the smallholder farmer.
The revolution of Africa and Asia is the mobile phone. Together with the developement in remote sensing by satellites there is a new era coming up in data transmission. The G4AW programme is started last your and now we have 14 projects implemented in a period of three years
Data for decision supporting services for agriculture. Nowedays we live in a information era.
We are commissoned by 4 organisations. Applications: G4AW is focusing on applying satellite data for food security purpose
Art first to came a little bit in the mood. The presents of Satellites in space is evident, the number and also the availablity are increasing trumendensly. To give you an idea about the developed in space.
The number after then years from know. Lift up year hand when you think it is less than 100; left up year hand when you think it is in between 100-1000, lift up your hand either when you think it is more than 1000
The G4AW program is focusing on food security targets; To feed the world in 2050
Is there a demand for information? Yes In general we see that the need for information is very much linked to manage risks. Satellite data in general are data which do offer advantage because they are consistent and do have time series. Reliability is very important, to increase this more and more we see that satellite date are not on their own they are integretated with in situ data from fieldstations of from farmers crowdsourcing.
Ingredient 1: Two basic principe's we have to be taken in consideration as a theoretical framework. At first the information chain leading which is leading to services. Data to make the right decisions. But when you have services you have to disseminate theme. Therefore you have to organize capacity building and training and communicated
Without data, no information
Without information, no knowledge
Without knowledge, no good decisions
Without decisions, no economic growth
We do distinguish different groups of stakeholders and offer them
Don’t forget the another Principe; the value chain. Added value is necessary to get viable and durable services. To get the information chain into business the data has to be transferred into information services. There can be different propositions. Latter on a will give you some examples of the different businesscases which have been developed.
EC also starts with a program to support innovation an knowledge
Free opendata
Sentinel-1 RADAR (land en mariene applicaties) operationel launching 1B April 2016 Sentinel-2 Multispectraal (landapplicaties) 2015 launched June 2015 2B in nov 2016 Sentinel-3 Hyperspectraal (mariene applicaties) 2015 launched 23 December Sentinel-4 Multispectraal (atmosfeer, geostationaire baan) 2021 Sentinel-5P Multispectraal (atmosfeer, polaire baan) 2016 lauched in spring
Sentinel-5 Multispectraal (atmosfeer, polaire baan) 2021
Sentinel-6 Altimetrie (mariene applicaties) 2020 Gratis en open data, gegarandeerde datastroom
Often low costs
Free data; an open data policy of the EC ; not only rough material but device ready (API’s)
Many types, for G4AW satellites must be an inseperatable part of the service.
This is a set of service related to the farm management practices
Developing propositions for services. Partnerships are very important. The ecosystem in which the proposition of services can be developed. The market for information services
G4AW is build upon four principles
USP=unique selling proposition
Availability many more satellites: e.g. EC Copernicus, small satellite constellations,Accessibility ICT, the Cloud, Adaptability standards, adaptable usage (GIS/mobile) ,Affordability free/low cost data, lower cost value adding, Acceptability fit-to-purpose, increased quality level
The granted projects
The result out of the 2 Calls for proposals; 4 models