GoECart ecommerce platform delivers the same rich set of personalization features and customer experience you would expect from the top internet sites, plus advanced supply chain automation on the back end. We couldn’t be more happy with our choice. — Ray Miller, CEO

1. Client Case Study
GoECart ecommerce platform delivers the
same rich set of personalization features
and customer experience you would expect
from the top internet sites, plus advanced
supply chain automation on the back end.
We couldn’t be more happy with our
choice.
— Ray Miller, CEO
MyWeddingReceptionIdeas.com
Industry Solution
Wedding Supplies and Personalized Wedding Gifts GoECart Ecommerce Solution
Requirements Results
n Complete, easy-to-use, and highly personalized ecommerce n Re-designed ecommerce storefront with customized checkout
storefront process that lets customers fully personalize orders
n Ability to offer customizable wedding merchandise n Full integration with third-party suppliers using GoECart’s API
n Exceptional user experience designed to boost site conversion n Seamless integration with ClickTale®, Kampyle®, and Google
n Superior customer service features Analytics to deliver personalized selling based on customer
feedback, and visitor behavior
n Empower the company to compete with more established retailers
n Rich transactional emails enables direct marketing with targeted
and timely branded messages
Sales@GoECart.com • www.GoECart.com • 1.877.243.3612

2. MyWeddingReceptionIdeas & GoECart —
A Match Made in Heaven
GoECart was able to deliver on all of MWRI’s requirements. A feature-rich ecommerce
solution with a complete site re-design and back-office tools was delivered within budget
and in less than 100 days.
Highly Personalized Storefront Brings More Sales More
Situation Analysis Often
Founded in 2003, MyWeddingReceptionIdeas.com GoECart’s strategic consulting group collaborated with MWRI’s design team to do a
is a leading online destination for wedding and complete brand overhaul including a new logo and color scheme. Wireframes and mockups
related merchandise, including favors, accessories, were designed and revised in accordance with the client’s expectations, competitive
and gifts for bridesmaids and groomsmen. At research, analytics data, and the preferences of MWRI’s target customers.
MWRI, an exceptional customer service pledge is
The new storefront includes:
more than just lip service. The company offers a
100% satisfaction guarantee, and listens intently to n A beautifully redesigned site that strikes a delicate balance between branding,
customer ideas to help them choose personalized ecommerce, and community building
gifts according to their unique needs. n Intuitive and interactive navigation menus and intelligent promo banners
The Challenge n Smart cross-selling / up-selling promotions and recently viewed items
In recent years, the company has experienced n Integration with all leading social networks, including FaceBook®, Twitter®,
some growing pains largely due to lack of Pinterest, ShareThis®, and others
supply chain automation and reliance on manual n Product pages with the ability to personalize items (size, color, engraving,
processes to manage business and customer monogramming, etc.)
relationships. Their ecommerce storefront design
n Intelligent one-page checkout feature designed to reduce cart abandonment
was also in need of an update. Usability needed
improvement, and the site features were beginning Rich Transactional Emails Provide Incremental Sales
to lag behind. The company also sought to improve
its personalization capabilities in order to more GoECart’s built-in, rich transactional email feature enables merchants to create and send
effectively market to customers while gaining brand timely, personalized emails based on site events such as customer registration, order
recognition. Further, MWRI has a solid presence confirmation, shipping notification, and shopping cart abandonment. MWRI can now easily
in search engine rankings, the company required follow up with abandoned cart customers via drip email campaigns to recoup otherwise
a solution that would ensure that its investment in lost revenues. Since its implementation, the number of product reviews submitted by
SEO and social media would be preserved. And all customers have increased ten-fold. Other benefits have included reduced customer
this needed to be done within a budget appropriate service calls and improved email deliverability.
for an emerging brand.
Integrated Supply Chain Improves Customer Satisfaction
The Solution: GoECart’s robust backend tools allow MWRI to efficiently process and manage orders and
GoECart Ecommerce Platform fulfillment through its large supplier base. MWRI has hence implemented full automation
with its largest suppliers using GoECart XML APIs. This saved the company significant
investment it would have otherwise needed to purchase and integrate separate order
management and inventory management systems.
Scan this QR code Search Engine Rankings — Preserved!
to watch a quick video Finally, MWRI has relied on Google and other search engines for majority of its traffic and
testimonial on “Why has made significant investments in organic search engine optimization (SEO) techniques.
MyWeddingReceptionIdeas GoECart worked closely with MWRI to implement all of the latest SEO best practices to
chose GoECart.” ensure that the site was not impacted negatively in any way. The company continues to
expand its growing customer base.
®
Sales@GoECart.com • www.GoECart.com • 1.877.243.3612
GoECart and GoECart 360 are trademarks of GoECart. All other trademarks and tradenames are the properties of their respective owners. Copyright © 2012 GoECart. All rights reserved.