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Social Media Masters Forum 2013

Social Media Club President
Golden Ashby
@goldenashby
@socialmediaclub #SMClub
1

A Global Experience

2

Social Media Defined

3

Content Publishing

4

Query’s

5

Trust Agent

6

Brand Awareness

7

Share Corporate Values

8

Recognize Community

9

Creating Conversation Hubs

10 Make Social Media Fun
11 Conclusion

@socialmediaclub #SMClub
A Global Experience

Social Media Club is organized for the purpose of
sharing best practices, establishing ethics and
standards, and for promoting digital media literacy.
Our community is made up of diverse groups of
people who care about social media and come
together to discover, connect, share, and learn.
We are more than just users, we are the reason the
tools exist — we are the people who communicate
our thoughts and ideas near and far.

@socialmediaclub #SMClub
A Global Experience

Founded
2006 in
California

The world’s
largest
community
of social
media
professionals

More than
350 chapters
from six
different
continents

Managed by
a global
board of
directors

@socialmediaclub #SMClub
One of many
Departments

Benefits

Marketing

Brand Exposure

Human Side
In Person Networking

Customer Service
Word of Mouth
Marketing

Advertising

Phone

Human Recourses
Lead Generation
Customer Service
Email
Public Relations

Sales

Product Management

External Vendors

Easy Global Access

@socialmediaclub #SMClub

Team Building
Global
Internal
Social Media
(Hub)

Culture

Event
External
Social Media
Communities

@socialmediaclub #SMClub

Time Zone
24/7

Ask
Questions

@socialmediaclub #SMClub

ROI
24/7

Build Trust

@socialmediaclub #SMClub

ROI
24/7

Build
Brand
Awareness

@socialmediaclub #SMClub

ROI
24/7

Share
Corporate
Values

@socialmediaclub #SMClub

ROI
24/7

Recognize
Efforts

@socialmediaclub #SMClub

ROI
Hub
• Internal
Communities
• External
Communities

@socialmediaclub #SMClub

Social Media
Platforms

Target Markets
@socialmediaclub #SMClub
United We Share

Social media is here to stay and we will never go back to the
way things were done before.
Key Takeaways:
• Create a dynamic content calendar
• Test for best times to publish
• Build out your social media team
• Build your brand as an industry thought leader through your
social media hub.

@socialmediaclub #SMClub
@socialmediaclub #SMClub

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My Social Media Club Social Media Masters Forum Bahrain Presentation..