Mobile enterprise applications are changing the way that businesses work, but not all of them are getting it right. So to give you the help you need to develop your mobile enterprise application strategy we have produced the essential guide to becoming a mobile enterprise rock star, published in the form of 3 whitepapers. From this, we have produced this infographic with simple steps to help you create a mobile enterprise strategy that can be delivered in just 4 weeks.

1. ROCK STAR
MOBILE ENTERPRISE
ESSENTIAL GUIDE
NOW
TO BECOMING A
WHAT
THE
SO ?
Enterprise mobility is one of the most
exciting opportunities within the work-
place these days because of all
the change management opportuni-
ties it provides organizations. There is
a real paradigm shift occurring in terms
ofhoworganizationsarelookingattheir
business processes and how they
can change – really CHANGE – them
with mobile enterprise applications.
Too many companies spend months and
months developing strategies and usually
come up with a plan that simply justifies
what they wanted to do in the first place.
That is why we have developed the fast
track process for mobile enterprise appli-
cation strategy. The process consists of 5
simple steps that almost every company
could deliver in about 4 weeks.
By 2015, four times as many mobile apps
will be developed as traditional PC apps
today. Before they get overwhelmed by
demand, organizations must plan around
this. Much easier said than done.
In this process you will have a better idea
of how to determine appropriate budgets,
know where best direct further investment
and how to acess the potential revenue,
cost savings and intangible benefits de-
rived from mobile enterprise applications.
To keep up with market demand, many big
organisations have given business units
the freedom to create and launch dozens or
even hundreds of apps. However, as orig-
inally stated by Gartner, any organisation
planning on creating 3 or more enterprise
class apps in the coming years should
consider establishing a standardised Mo-
bile Enterprise Application Platform (MEAP).
Evaluate how your company and
employees use mobile today.
Development costs
Staffing | Testing | Integration
Existing platform
Most are paper products, requiring
about 80% custom development,
but provide a good starting point.
Custom proprietary platform
A framework based on best prac-
tice guidelines, tools and code that
can be reused across applications.
Hybrid model
Great alternative if established
internal platforms and processes
can be leveraged to create stan-
dards for the applications.
Operational costs
Licensing | Cloud | Mobile data |
Support & Training | Updates
Benefits,costsavings&revenues
Efficiency | Effectiveness | Error
reduction
Benchmark competitors and
companies in adjacent industries
Interview key stakeholders and
identify use cases where mobile
can transform your business
Prioritise the use cases based
on opportunity size, complexity,
cost and commonality
Analyse common needs across
the business
With smartphone users spending
81% of their time using mobile apps,
thistransitiontomobileenterpriseappli-
cations hits companies (no matter the
industry) with the following challenges:
1.Lotsachangeinashortperiodoftime
due toheightened employee demand
2.Deliveringenterprisegradefunction-
ality with consumer quality interfaces
of businesses are making
line of business custom apps
ofbusinessesrated“increased
efficiency” as a benefit
of the Fortune 500 are
deploying or testing iPads
of employees use tablets
forbothbusinessandpersonal
tablets will be shipped to
enterprises in 2016
DEVELOPING AN ACTIONABLE
CREATING A
CREATING A
APPLICATION
APPLICATION
APPLICATION
MOBILE ENTERPRISE
MOBILE ENTERPRISE
MOBILE ENTERPRISE
STRATEGY
BUSINESSCASE
PLATFORM (MEAP)
+50% 73% 90% 9.3
M
We transform existing businesses and help create new industry leaders in the mobile space through our experience, technology inno-
vation, UX design and reliable quality solutions.
Meetr, built by Golden Gekko, is the next generation of enterprise mobile productivity solutions, supporting robust backend integration,
intuitive Design/UX, enterprise greade security as well as flexible configuration and deployment. This being said, we understand each
organization has unique requirements and built Meetr with the following flexibility:
- Configure branding, app copy & more
- Integrate with internal tools
- Enable or disable individual features
- Add custom features
Our services include service concept design, UX/UI design, native app, HTML5, mobile web and backend development, quality assur-
ance and distribution. With 1500+ projects delivered and 150+ clients we provide solutions for telecom, retail, CPG, media, enterprise,
government, healthcare/pharma, transportation and travel.
• Nielsen 2012
• Symantec 2012
• Infinite Research (2012)
• Gartner’s ‘Rule of Three’ (2012)
• Forrester (2012)
• Gartner (January 2013) How to Estimate the ROI of Mobile
Apps for Employees
+50%
MOBILE ENTERPRISE
ROCK STAR
ABOUT GOLDEN GEKKO SOURCES
PEOPLE
TECHNOL
OGYPR
OCESS